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How to Use Images (Portfolio Skills) by [Lester Meachem, Lindsey Marshall]

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Lindsey Marshall

How to Use Images (Portfolio Skills) Kindle Edition

by Lester Meachem (Author), Lindsey Marshall (Author) Format: Kindle Edition

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Part of: Portfolio Skills (16 Books)

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Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements.

The book explores methodologies for choosing, placing, combining, manipulating and montaging imagery and the relationship of image to text. It has chapters on selection, structure and layout, composition, communication, colour, image potential, and production

Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures and will be invaluable for graphic design students.

Print length

192 pages
Language

English
Publisher

Laurence King Publishing
Publication date

May 28, 2010
File size

75991 KB
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Editorial Reviews

About the Author

Lester Meachem has worked as a freelance illustrator/designer for many years. He is Head of Visual Communication at the School of Art & Design, University of Wolverhampton.

Dr Lindsey Marshall pursued a freelance career in graphic design before moving into higher education. She is currently a principal lecturer working in visual communications at the School of Art & Design, University of Wolverhampton. --This text refers to an out of print or unavailable edition of this title.

Product details

ASIN ‏ : ‎ B00KS1QK32
Publisher ‏ : ‎ Laurence King Publishing; 1st edition (May 28, 2010)
Publication date ‏ : ‎ May 28, 2010
Language ‏ : ‎ English
File size ‏ : ‎ 75991 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 192 pages
Page numbers source ISBN ‏ : ‎ 1856696588
Lending ‏ : ‎ Not Enabled

Best Sellers Rank: #3,584,080 in Kindle Store (See Top 100 in Kindle Store)
- #684 in Graphic Arts
- #2,703 in Design (Kindle Store)
- #15,824 in Graphic Design Techniques

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9 ratings

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Robert A.

A great beginner primer

Reviewed in the United States on March 29, 2013

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This is a fantastic book that serves as a well rounded introduction to image manipulation. It is part textbook and part workbook, as it features certain exercises throughout the length of the book. I bought this in conjunction with, " How to Create a Portfolio and Get Hired," by the same publisher. It has definitely helped me become a more independent visual album concept designer and just a generally more informed person regarding this field.

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Allen Xu

One of the best book from my book collections!!

Reviewed in the United States on June 24, 2010

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As the title shows on the book, it explains every detail of how to use images in a design, advertising, and web. How to attract people's attention in a design; do's and don'ts in a design; why do you select a certain image for your design; what's the purpose and more. And also, it talks about colors use, typography, scaling, contrasting, it is a must have book for all designers in all fields. Highly recommended!

3 people found this helpful

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Gurminder

Excellent reference book

Reviewed in the United Kingdom on October 25, 2012

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This good-sized book (just shy of A4 size and just shy of 200 pages) provides a practical, if simplistic, introduction to using images - both for print and online. It makes an excellent reference and will be useful to graphic design students and people who work with/use images in their communications/marketing, but don't have in-depth knowledge of images. It provides an overview of how to select and use images, and it's nice to see a reference book that doesn't need to be read sequentially - you can, of course, do this; but it's also been written in a way that you can dip in and out of as you need.

The book covers:

1. A brief history of images
2. Who images are aimed at
3. When and how they are used
4. Selecting images
5. How to structure a design
6. Composition
7. Communication
8. Using colour
9. Image potential
10. Production

Each topic is succinctly covered in easy-to-read and plain language - you'll get a basic understanding of topics such as where to position an image on a page, grid systems, replacing text, visual continuity; but I'm only touching on what the book covers. Case studies are provided throughout the book, which provide a nice break from the main content. There are also exercises at the end of each chapter to help you get thinking about what you've just read (the exercises are presented in a tacky Blue Peter style, and the book probably could have done without them).

My only issues with the book are that (1) the paper quality isn't great, which means the images used within the book don't really come to life. (2) Also the text doesn't contract with the page, which makes it difficult to read at times - the image captions in particular are written in a legal-style small print that can barely be made out.

Otherwise, a very good reference book.

3 people found this helpful

Kylie mccracken

brand new condition, wonderful price

Reviewed in the United Kingdom on May 16, 2018

Verified Purchase

brand new condition, wonderful price

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How to Use Images (Portfolio Skills) Kindle Edition

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