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The How of WOW: A Guide to Giving a Speech That Will Positively Blow 'Em Away Paperback – April 28, 2005
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"The Houston Business Journal: ""A treasure trove of proven ideas and techniques, this book is a practical tool for creating speeches that audiences will remember for years.""
Online: ""Communicators at all levels will benefit from the wisdom conveyed by this book. .I really enjoyed reading this book and wish that many of those making presentations at the conferences I attend would read it too -- and take the lessons to heart!""
Today’s Black Woman: ""The book provides a treasure trove of informative ideas and techniques for getting an audience’s attention."""
“Communicators at all levels will benefit from the wisdom conveyed by this book….I really enjoyed reading this book and wish that many of those making presentations at the conferences I attend would read it too—and take the lessons to heart!”
“Communicators at all levels will benefit from the wisdom conveyed by this book."
"""I've given 3000 speeches in 24 countries and this book contains the most important ides and strategies for great speaking that I've ever learned."" -- Brian Tracy, author, TurboCoach
""An insider’s insight into the neglected art of speechmaking, by a writer who is adept at enabling executives to connect with the audience AND deliver on their business objectives.""
-- Michael J. Sabia, President and Chief Executive Officer, Bell Canada Enterprises
""The How of WOW takes you much deeper than pen and paper. It’s a witty, page-turning guide for writers and speakers that is sure to spice up the rubber-chicken circuit.""
-- Loring Phinney, APR; Executive Vice President, Optimum Public Relations
""Carlson’s clarity, wit, and judgment really shine. His knowledge of the business world, his understanding of the power of language, and his respect for audiences everywhere really sets this work apart from others I have read on the subject. The How of WOW is one of the best and most entertaining guides on speechmaking that you’re likely to read.""
-- Dr. Laurence B. Mussio, Communications Studies Programme, McMaster University, Hamilton, Ontario, Canada"
Top customer reviews
If they were to search for such a book, The How of Wow would certainly meet their needs. The author has written speeches, delivered speeches, critiqued speeches, and enjoyed the journey of coaching executives how to present their ideas-and their ideals-in public.
This book is not quite what you might expect it to be. It is not a rah-rah volume, nor it is a step-by-step handbook for writing and delivering a speech. Rather, Carlson's book is a lighthearted look at one of the biggest fears harbored by men and women in today's business world.
In an unusual approach for a book on this topic, Carlson begins by asking why the reader should even care about giving a blow `em away speech. Then, part two challenges whether you should even accept the invitation. Not all opportunities are right, so be careful. In the third section of the book, Carlson digs into how to think about what you will say...and why. Preparation gives you strength, as in part four you settle into the writing phase. Craft the story, make the connection, Carlson advises repeatedly. Then, to demonstrate, he does exactly that in these pages. You'll learn more about hooks to connect with your audience than you ever thought existed.
The writing section explores ways to build simplicity-much more effective in speechmaking than complexity. You'll learn about language, quotations, and words and phrases that detract from, rather than contribute to, the positive influence of the speech.
The last section of the book takes us into the actual presentation, with a follow-up emphasis on going beyond merely the basic strength of the speech itself. The supplemental questions at the end of the chapters is exceeded only by appendices that take you deeper into the knowledge base of speech-writing.
Well-directed toward executives; value for professional speakers, as well.
So much of Tony's philosophies run alongside my own in that you should Trust Your Gut. Be Yourself, and don't insult your audience's intelligence.
Brilliant stuff, yet oh-so-common sensical. I read a lot of how-to books and usually just walk away with some nuggets of, ahem, wisdom that give me great material to debate (or even ridicule) in my own writings. But Tony's book offers true wisdom. Thanks, Tony, for writing it!