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How To Waste Money Self Publishing Kindle Edition
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The main problem?
Bob Kern is a relatively new author himself. He published his first book in 2015. Also, he is a niche book author whose multi- award winning work is pretty specific.
The immensely positive factor?
Honesty!!! Bob Kern rolls out his facts and numbers. In contrast to other authors who flat out lie ( a famous name may come to mind) Bob Kern presents his numbers and draws his conclusions. This book radiates the spirit of serving eight years in the US Army, as well as being on a mission.
Still, while Kern is an expert when it comes to writing his award-winning book series "We were soldiers too" he occasionally misses the mark when describing the various complicated situations. E.g. he writes
a) "I think Facebook is one of the best venues for nonfiction books like my series. I believe fiction authors can be successful there as well, but I don’t write fiction"
b) "Be careful of all the different groups related to book promotions and book readers. Most of them are bogus or ineffective avenues to promote your book."
Clearly, a) and b) don't necessarily match; also, as this reviewer proved FB shows authors' friends only 2.5% of (author and book) postings, especially if the words "sales", "reduced", and similar words are included.
Similarly, Kern praises Twitter promotions but does not mention the "Trump-factor." On certain days, when the White House creates any kind of "stir" Twitter promos will fall absolutely flat, which is one reason why practically every book promoter offers their Twitter campaigns at a reduced price.
Kern also does not follow new developments and changes in reviewing guidelines, courtesy of Amazon. And so he writes,
"... I noticed when I broke fifty reviews my book started showing up more frequently on the Amazon recommendation section when searching for other similar books. ... "
Though to some extend this is still true, Amazon did away with the "We'll favor books with 50+ reviews"-policy in 2015.
But, that's the complex and difficult world of online promotion. To be really up to date, nonfiction author need to follow Amazon, FB, Twitter and other online venues daily to notice the subtle little changes.
That 's why I am excited to see that author Bob Kern does not stop at discussing online venues; he also suggests and advocates "live activities" like public speaking to fitting interest groups. He is spot on with this concept. There is no faster way to find real fans.
All in all, the book is a vivid personal account, which impresses with honest, personal information. The book is recommended but readers should keep in mind that book marketing changes constantly, hence, following Kern's plan may not lead to similar results.
Gisela Hausmann, author & blogger
Currently, the federal minimum wage is $7.25. Mr. Kern expects readers to pay almost 30 minutes of their time to earn the $3 necessary to read (indie) books sold for $3. Would Mr. Kern himself pay $3 to read an independent book written by a random person? I understand that all authors put an immense amount of effort into their works (this is coming from personal experience), but you really cannot ask someone to give you $3 for your book. I pay $3 to get a used copy of Frankenstein, a classic. Not to buy a Kindle eBook.
Certainly not for only 55 pages. I would say that this little booklet is worth maybe $2 at most. But I begrudgingly bought it for $3 because i wanted to know what Mr. Kern had to say about self-publishing. From the preview, he seemed like an honest chap, and I trusted him not to lie to me. After reading/skimming through his book, I found myself to be correct in my trust, as Mr. Kern frankly tells you about all the scams that people run to take your money after pretending to help you.
This guide is pretty comprehensive regarding all the different aspects of self-publishing. I didn't take his advice on how to write books, because brah, I write my books my own way. It's MY BOOK. I want to make money, sure, but writing is done for the sake of writing. I'm not going to tailor my writing just to make more sales. Ultimately, I didn't take too much of his advice, but I find his advocacy of the usage of social media to be solid advice. This whole idea of building connections with real people and interacting with them as fellow human beings is a great idea, because it just makes so much sense. Your book was written by a real person, for real people. So when you promote it, you should promote it as a person, to other real people. Beats being fake and superficial.
Anyways, some good content/advice in here, but this booklet is worth like $1.50 honestly. If I can sell my book for $1.50, so can Mr. Kern.