Top positive review
2 people found this helpful
Well worth the time, depending...
on April 10, 2012
I thoroughly enjoyed this book. I read it on one (long) airplane flight, and was captivated by the material.
---The Good Points---
* Lehrer does an excellent job of summarizing what is known about the brain's process for making decisions. He takes the reader through many examples of what happens on a chemical/electrical/biological basis inside the brain when it is going through a specific thought process. I found this material fascinating.
* There is also a good amount of material presented on how the brain makes decisions, and how this decision process can be enhanced or corrupted based on outside factors-how busy the brain is, the external environment, preconceived notions. In one experiment that I found fascinating, people were asked to remember either a 2 or 7 digit number. Those tasked with the two digit number were far less likely to be tempted by an offer of chocolate cake. Explained very much about my diet...
* Lehrer also takes the reader through numerous real world examples of decisions made in real time, and under stressful circumstances. Airline pilots seem to be a favorite area or research, and some of the stories and analysis were fascinating.
* The book is easy to read, light on technical and medical jargon, and presented more as mass-market non-fiction than any sort of research or scholarly work. I found it to have just the right level of technical detail, but I am pretty much a novice as brain surgery.
---The Not-So-Good Points---
* There is nothing new in the book, at least that I could discern. Mostly it is a rehash of existing work, albeit with some explanatory verbiage wrapped around it. Anyone who has read other books in this general area would probably be disappointed.
* It ended too soon. For each of the chapters, I always wanted to read more material about the subject and explanations of the results observed.
An excellent book if you haven't read much material in this area.