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How We Decide by [Lehrer, Jonah]
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4.2 out of 5 stars 308 customer reviews
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Product Details

  • File Size: 975 KB
  • Print Length: 320 pages
  • Publisher: Houghton Mifflin Harcourt; 1 Reprint edition (January 14, 2010)
  • Publication Date: January 14, 2010
  • Language: English
  • ASIN: B003WMAAMG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #369,079 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

By Jijnasu Forever VINE VOICE on February 15, 2009
Format: Hardcover
Perhaps my expectations of one of my favorite authors/editors in Seed magazine and from his earlier book Proust Was a Neuroscientistwas too high...nevertheless, this book is a disappointment. Not that there is anything structurally or factually incorrect - it just doesn't add any value to a reader that is familiar with this field. The examples and studies mentioned in the book, for the most part, have been repeated many times in several books of this genre. Instead of providing additional insights or alternative interpretations, or any follow-ups to the experiments and studies, Lehrer, for the most part repeats the key points from these studies and attempts to make some points in the context of decision making. Despite best efforts, the book merely ends up reinforcing known and well-popularized concepts (even in popular literature) such as recency bias, cognitive dissonance, loss aversion, etc. If you have read books like Predictably Irrational: The Hidden Forces That Shape Our Decisions, Sway: The Irresistible Pull of Irrational Behavior, Nudge: Improving Decisions About Health, Wealth, and Happiness you will be hard pressed to find enough value in this book to invest in this.Read more ›
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Format: Paperback
Quoted from NPR: [...]

"Houghton Mifflin Harcourt has decided that disgraced journalist and author Jonah Lehrer's second book, How We Decide, will be taken off shelves at bookstores after the publisher's internal investigation uncovered "significant problems," The Daily Beast reports. Lehrer, who publicly apologized (in exchange for a substantial fee) last month for fabricating Bob Dylan quotes in his third book Imagine, resigned from The New Yorker in July. Imagine was pulled from shelves last year. The publisher didn't go into specifics about the problems with How We Decide, but Daily Beast's Michael Moynihan had previously flagged some "problematic passages.""

Sigh...I was looking forward to this read. Is originality dead?
Comment 105 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
This book describes the neuroscience behind decision making, and in particular the various parts of the brain that are involved in different parts of problem analysis. It is filled with interesting examples from real world situations such as airplane near-disasters, poker playing, and Parkinson's patients, and uses these examples to illustrate various parts of our brain machinery.

The book is an easy read, interesting, and informative. It is, however, a lightweight read. Do not expect great depth into any of the studies -- it is more like a survey course or cliff notes in many respects. This makes it approachable for an audience without any science background, but it also left me wanting a lot more depth. I also found the concluding chapter to be forced... it didn't really have much to offer.

I am glad to have read the book, but I didn't walk away feeling amazed.
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Format: Hardcover
I have long been fasicnated with the science behind the choices we make. However, this book is just way too simple, it is quite clear that he is trying to mimic the success of The Tipping Point, etc, and this shows on almost every page.

I recommend Read Montague's, Your Brain is(almost)Perfect. It is written for a broader audience, and doesn't make the reader feel like a child.
1 Comment 37 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
Houghton Mifflin Harcourt has pulled this book for unstated reasons but in the aftermath of pulling Lehrer's next book, Imagine, because it contained fabricated quotations. The publisher advised that it would refund the purchase price if I mailed the book and receipt, with a refund request, to:

Houghton Mifflin Harcourt
Trade Returns Department
2700 North Richardt Ave.
Indianapolis, IN 46219

PS: I followed the instructions of the publisher to return the book, but it's now 2 months later and I'm still waiting for my refund. Apparently the publisher is no more trustworthy than its author.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Any potential buyers of this book should first read the Slate article entitled "Jonah Lehrer's Journalistic Misdeeds at Wired.com" (google it!) and the Wikipedia listing for Mr. Lehrer.

Mr. Lehrer has apparently been fired or resigned from multiple positions due to fabricated quotations, recycled content, and plagiarism. Wikipedia also says that this book has been "withdrawn from the market", though I see it is still available here at Amazon.

None of that makes this necessarily a bad book, and you might still want to read it. However, there are already 200+ reviews, so I'll leave the quality of the book to those. Regardless, anyone who might buy it should know about the author and the book's history.
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