- Paperback: 224 pages
- Publisher: New Riders; 1 edition (February 19, 2007)
- Language: English
- ISBN-10: 0321496590
- ISBN-13: 978-0321496591
- Product Dimensions: 7 x 0.5 x 9 inches
- Shipping Weight: 8 ounces (View shipping rates and policies)
- Average Customer Review: 21 customer reviews
- Amazon Best Sellers Rank: #5,009,107 in Books (See Top 100 in Books)
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How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web 1st Edition
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“You should pounce on Cat’s book. This is a timeless guide through the jungle of online marketing and PR.”
~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action
" How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity–from the search engines and the media–that can last a lifetime on the web."
~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.
“If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Mag azine. Strongly recommended for those looking for an excellent overview.” ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today
About the Author
12-Year Internet Marketing Veteran
Catherine is author of the best-selling book Search Engine Advertising, Dean of LA College International, and columnist for Entrepreneur magazine. Her revolutionary approach to Internet marketing enables entrepreneurs and large corporations to increase their business in 30 days or less. Get her free “Top 10 Internet Marketing Mistakes” report at www.CatherineSeda.com.
Top customer reviews
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Search Engine Optimization is something that all web developers need to take into consideration these days but it's more than just making sure you use proper semantic tags. There are other, non-technical, things you can to do to improve your search results.
* Writing your copy to contain proper keywords and phrases
* Making sure your hyperlinks contain proper keywords
* Conducting an outreach campaign to get your site featured on other sites. The more sites that link to you with your keywords, the better your rankings will be
* Learn how to leverage blogs, podcasts, and social networking to increase your traffic.
There are other tactics as well. If you run a website selling office decorations, consider writing an article about how to decorate for a 3rd-party website. You'll establish yourself as an industry expert, and the links back to your site will increase your search engine rankings.
In short, there's more to building a website than just writing code. Increasing your awareness of other aspects of development makes you a more well-rounded member of your team and allows you to better serve your clients. Catherine Seda's book is a great way to start.
After reading this book, I realize now that my "other" books seem antiquated. I have no need for them now as "Win Spiders" has introduced me to the next generation of Web Buzz and Marketing.
Catherine Seda really has her finger on the pulse as this book opens your eyes to what is working now and what is not working.
If your not using these techniques this book teaches, your behind the eight ball. I would like to see a full blown "course" from the author as I will be the first in line to own it. Great Job !!
I. Using public relations for longterm success (Chapters 1-5)
II. Making online advertising profitable for your business (Chapters 6-10)
1. Winning the SEO battle
2. Leveraging articles for the Web
3. Blogging for business
4. Networking in social media
5. Broadcasting your message
6. Connecting through email
7. Unleashing an affiliate force
8. Maximizing pay-per-click
9. Reaching out through contextual advertising
10. Targeting shopping communities
The book is well written and outlined pretty well. I'm not sure chapters 6 and 10 belonged in Part II, but who knows? And I'm not sure it is possible to UNLEASH an affiliate force (Chapter 7). But who knows? I would have liked the book better if chapters 1-6 and 10 had been included in the main body of the book. And the advertising and referral fee stuff were included in a short appendix section or saved for another book.
I think chapters 2, 3, and 5 were intimately related. And I would have kept them together instead of breaking them up by inserting Chapter 4 as the author did. And Chapter 5 (podcasting) could have been split into two chapters with one being about streaming audio and the other being about streaming video. 4 stars!
K. C. Rogers
EVP & CIO
Cossidia USA [...]