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How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business Paperback – May 24, 2010
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From the Back Cover
“This book is the best overview of the extraordinary business opportunity women represent.” – Julie Gilbert, Founder and CEO, Wolf
“How Women Mean Business is a must-read for any manager.” – Emilio Umeoka, President, Microsoft Asia Pacific
“How Women Mean Business sets out a compelling blueprint for better business practices in the 21st century.” – Cherie Blair
“A must-read for any leader wanting to use gender differences as a strategic lever to develop their business.” – Jean-Pascal Tricoire, President and CEO, Schneider Electric
Business Needs a Better Balance of Women and Men
All the evidence shows that balance leads to more innovation and better business performance – after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen.
Top Customer Reviews
In a perfect business world, all organizations are pure meritocracies. Only the best people recruit, interview, hire, and then train only the best candidates. Those hired then become evangelists for the organization while helping to ensure that- at all levels and in all areas - operations are productive, efficient, and profitable. Moreover, the organization has a steadily growing customer or client base, all of whom are evangelists.
In the business world as is, however, there are inequities and imbalances as well as ignorance, arrogance, incompetence, fraud, waste, etc. The best that leaders can do is to drive a process of continuous (albeit imperfect) improvement in terms of what is done, how it is done, and by whom. As the book's subtitle correctly indicates, what Wittenberg-Cox offers is a "step by step guide to profiting from gender balanced business." Only an organization's leaders can - and should - determine the nature and extent of what that balance should be. As she correctly notes, "This is not about the advancement of women: gender balance -- a relevant mix of both men and women -- is simply better for business."
These are among Wittenberg-Cox's key points that caught my eye:
o There is no glass ceiling.Read more ›