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How to Wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image Hardcover – April 29, 2008

4.4 out of 5 stars 25 customer reviews

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Editorial Reviews


"The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table." --Keith Ferrazzi, author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

"Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It's the best make-over I ever got."--Veronica Webb, TV Host

"I have had the privilege of working with Frances Cole Jones and witnessing her uncanny ability to get to the bottom of what's working and what's not. How to Wow embodies her logical, easy to follow and fun strategies for personal transformation. No matter whether you are at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world." --David Beal, President, National Geographic Entertainment

About the Author

Frances Cole Jones founded Cole Media Management in 1997. From the beginning, the company’s focus has been cultivating clients’ inherent strengths to develop the powerful communication skills that will enhance their professional and personal performance. The scope of her work includes preparation for television and print interviews, IPO road shows, meetings with potential investors, and internal meetings with partners, sales staff, and in-house personnel. She also provides presentation skills seminars and speechwriting for clients. She lives in New York City.

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Product Details

  • Hardcover: 224 pages
  • Publisher: Ballantine Books; First Edition edition (April 29, 2008)
  • Language: English
  • ISBN-10: 0345501780
  • ISBN-13: 978-0345501783
  • Product Dimensions: 5.8 x 1 x 8.5 inches
  • Shipping Weight: 13.4 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #427,780 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
This is not so much a book as it is a thrown together stew of ideas, suggestions and advice. Most of it pretty tasty. On listening? She tells us listen to learn and keep that your focus. On meetings? Don't pass out a handout because there will always be those who read ahead. On asking someone to do something? Say 'I request" or "My request is", more professional, less adversarial. She offers good advice on cold calling and how to follow up with people you have met---be specific, not general, try to move the process forward(if they say they can't meet, don't just say sorry to hear that but also ask when would be a good time). Also, her book does not, like so many books, start off with a 30 page throat clearing. She gets right to it. Good for her. Take a read.
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Format: Hardcover Verified Purchase
Having tried a large number of such books (my livelihood depends on making a good personal impression), I can say without reservation that How to Wow is the best book of its type available: the advice it contains is hard-hitting, fresh and straightforward. Unlike other volumes I have tried about self-presentation, the advice offered is unique, and the author's examples are drawn from a variety of occupations. At the same time, her methods and advice seem to be applicable to almost anyone: no matter how good you are already, the day after you read this book, you will be making better impressions.

Most refreshing is the fact that How to Wow avoids the trap of so many of its peers, which can be summarized as "Things your mother told you about how to make a good impression that you've forgotten or let slip".

In my view, How to Wow will become a modern classic, and is indispensible to anyone in a trade that requires either presentations or public appearances (or their handlers).

I only wish that I had had this advice fifteen years ago!
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Format: Paperback Verified Purchase
I really enjoyed reading this book, of course I won't remember all the tips and tricks but from now on I'll be more careful to the details.
The Author explains procedures on officially events occasion and basic actions to be taken both through important interview or simply during lunch or quick gathering.
She gives lots of recommendations, maybe stretching them a bit on the real life to let you better understand the concept and to lead you to reflect how those could be adapted to your daily business.
Do not take anything for granted,you build your achievement.
I would suggest to buy it to anyone who wants to progress in any correlation with own boss or peers.
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Format: Paperback
My review title says it all. Well written, knowledgeble and insightful! Will satisfy even the most experienced and demanding sales and marketing professionals. In short, recommended!

p.s. Below please find some favorite passages of mine for your reference.

7%-38%-55% Rule: 7% of our influence comes from the words we say. 38% from our tonal quality while saying it. 55% by what our body is doing while we’re saying it. Pg4
Breathing through our nose calms our central nervous system. A way to help deepen your breathing is to lengthen your exhalation, not try to increase your inhalation. Why? Because your lungs will naturally rebound to replace the air you’ve exhaled. Simply trying to inhale more deeply is stressful for the body. Pg16
If you are listening to find out, then your mind is free, not committed to anything; it is very acute, sharp, alive, inquiring, curious, and therefore capable of discovery. Pg17
A study done at the University of Chicago. There a group of people were taken to a gym and ask to throw free throws…….The group that hadn’t practiced hadn’t improved. The group that had physically done the practice had improved by 24percent, the group that had visualized practicing had improved by 23percent. Pg19
More isn’t better. Better is better. Pg19
In the Marine Corps, 6P’s stand for Prior Planning Prevents Piss Poor Performance. Pg24
Breathe. Smile. Slow down. Take the extra second or two to say good morning to your colleagues, end a phone call gracefully.,….All of these things truly take only seconds away from the work you are doing but they pay back big. The people around you are left with the impression of someone calm and in command.
Read more ›
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Format: Paperback
I decided to pick up this book because I am very shy when meeting new people. Naturally, I get nervous when speaking in front of groups, even if it's just three or four other people.

There were some items that I have heard of before...where to put your name tag, order similar items for a business lunch/dinner, don't order alcohol if your host doesn't, etc. However, the author presented this information in a humorous manner, making the book easy to read!

There were a lot of tips and ideas that I had never heard of. After only reading the book once, it is hard to remember everything you read, so after reading it again, I feel I will be better equipped to implement some of the strategies. I've always had trouble figuring out how to introduce myself to strangers at a networking event, but this book has some basic ideas how to do that...it is common sense, but most of us don't think logically!

I liked the book, and I will be re-reading it soon.
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