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Henneke Duistermaat

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How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers Kindle Edition

by Henneke Duistermaat (Author) Format: Kindle Edition

4.6 644 ratings

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Want to Entice More Web Visitors to Buy From You?

Are you umming and ahhing about what to write on your home page? And you’re struggling to decide what should go on your about page?

How to Write Seductive Web Copy takes the stress out of your copywriting. This practical book takes you through a step-by-step process to write your own website texts.

You can use this guide to write copy for your new website or to update existing web copy.

This book doesn’t just tell you how to write, it also helps you decide what to write. It has been described as probably the most practical guide you can find about writing web copy.

A 6-Step Process for Writing Persuasive Web Copy

Take a structured approach to writing your web copy; and ensure you don’t miss any important sales messages. This guide explains six steps for writing web copy that sells:

Make your copy persuasive by describing your ideal reader

Create a comprehensive list of features and benefits; highlight the problems you solve for your customers

Write an enticing value proposition

Decide how many web pages you require and write a first draft

Edit your draft copy to make it more appealing, engaging, and persuasive

Optimize your web text to seduce search engines to send you more web visitors

Each chapter includes one or two assignments. You can plan, write, edit, and optimize your web copy while reading this book.

Want to Write More Persuasive Copy? And Turn More Web Visitors Into Customers?

How to Write Seductive Web Copy also includes:

6 web copy mistakes you must avoid

Templates and examples of good headlines

3 simple techniques for writing more persuasive copy

Tips on taking away objections to buying from you

A 26-step editing check list to supercharge your web copy

This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. This guide is easy to read and fun.

Why a Book Specifically About Web Copy?

Writing for the web is different from writing for print. Web visitors are usually in a hurry. They glance at your web pages before deciding whether to click back or not.
Your web copy needs to entice “scanners” to start reading; and then it needs to persuade readers to get in touch with you, to sign up for your e-newsletter, or to buy from you. That’s exactly what this guide helps you to do: Learn how to write copy that converts web visitors into business leads.

Ready to start writing web copy that sells?

You don’t need any copywriting or marketing experience to benefit from the advice in this book. Use this guide to improve existing web pages or to create seductive copy for new web pages.
This guide helps you to plan, write, edit, and optimize your website copy. It helps you to write web copy that converts web visitors into business leads and customers.

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Print length

75 pages
Language

English
Sticky notes

On Kindle Scribe
Publication date

June 21, 2013
File size

2511 KB
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Product details

ASIN ‏ : ‎ B00DJUK7HE
Publisher ‏ : ‎ Enchanting Marketing Ltd (June 21, 2013)
Publication date ‏ : ‎ June 21, 2013
Language ‏ : ‎ English
File size ‏ : ‎ 2511 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 75 pages

Best Sellers Rank: #392,604 in Kindle Store (See Top 100 in Kindle Store)
- #377 in Two-Hour Education & Reference Short Reads
- #446 in Writing Skill Reference (Kindle Store)
- #548 in Two-Hour Business & Money Short Reads

Customer Reviews:
4.6 644 ratings

About the author

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Henneke Duistermaat

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Henneke Duistermaat is an irreverent marketer and copywriter on mission to stamp out gobbledygook, and to make dull business blogs charming.

Henneke has 15 years' experience in sales and marketing. She has worked for multinational companies like Philips Electronics and Saint-Gobain; and she's now running her own company Enchanting Marketing. She enjoys coaching small business owners to improve their blogging and copywriting skills; and she provides editing and copywriting services.

You can find copywriting and content marketing tips from Henneke on her Enchanting Marketing blog. She's also a regular contributor to popular marketing blogs like Copyblogger and KISSmetrics.

Customer reviews

4.6 out of 5

644 global ratings

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Edicson

Great Book!!

Reviewed in the United States on March 20, 2023

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Toda la información que aparece a lo largo del libro está escrito de forma magistral sin un apice de desperdicio.
Disfrute aprendi y pondré en práctica gran parte de lo que aquí está escrito.

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David LeBlanc

Simple and to the point.

Reviewed in the United States on October 13, 2014

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More than anything else, copy -- good copy, motivating copy -- is the key to turning your website, viewers into customers. That's what this book will help you do.

I enjoyed this book and found Ms. Duistermaat's ideas simple, in a good way, easy to follow and easy to do. She even provides cheat sheets to follow, but so far I have not really needed them. (Sorry, you have to buy the book to find out where to get them.)

If you follow her steps, you will know how to get viewers interested enough to do what you want them to to, sign up for the email, contact you for an appointment or even buy something. I mean, that's the whole reason why you have a website for your business, right?

Getting viewers to your site is one problem. Getting them to take some action is another. She helps you solve the problem of getting them to do the things you want done.

If you need to learn how to write good, effective web copy, this book is a good way to start.

3 people found this helpful

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AMYK

Starting at the beginning; a good idea

Reviewed in the United States on August 13, 2013

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I love the sweet styling Henneke brings to all her thoughtful ideas and helpful tips. She starts at the beginning of her subject and walks you gently but firmly through to a successful conclusion that allows you, the reader, to then take it in whatever direction will work best for you. Henneke doesn't leave you hanging with promises unkempt, nor does she assume knowledge that may or may not exist. She presents the what, who, why, where and how in easily digestible bites that carry the right amount of flavor in each forkful. This book does just enough of everything we could ask for. Getting the beginner started at the beginning, taking an intermediate to the next level and refreshing and inspiring the seasoned writer to renew their commitment to excellence. Worth reading, notating and implementing.

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S. Dhonre

Great book for starting entrepreneurs with little startup money like myself

Reviewed in the United States on April 15, 2014

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Since I don't have a lot of monetary resources to fund my startup business I don't have the luxury to pay copywriters. I am, however, driven to educate myself in all business aspects required to convert clients asap.

Henneke's book helped me to do just that. It's simple, yet covers all critical aspects that will have my web visitors sign up for my e-mail list, take my online courses and request proposals for my corporate training sessions. And that's all that matters.

I read the book in 3 sittings (could have easily done it in 1).
- It helped me simplify my research process, which allows me to really adress my prospective customers underlying needs.
- It gave me clear guidelines on how to draw in readers instead of pushing them away
- And it gave me simple methods to edit and tweak my copy so that it comes across as credible and convincing

This book has really meant the difference between copy that doesn't convert web visitors and copy that DOES convert web visitors. Better yet, it has motivated me to keep on writing my own copy. Even when I have the money to pay for copywriters.

2 people found this helpful

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Carol Holland March

Great book on writing web copy

Reviewed in the United States on August 11, 2013

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I read this short e-book in a few hours, and was gratified at how much solid information contained in a few pages. The subtitle "An Easy Guide to Picking Up More Customers" is completely justified.

Easy to read and free of the mindless hyperbole that many books on web design and copywriting are plagued with, I learned a lot from my first reading. Beginning with identifying your customer and moving on to describing benefits, identifying your value proposition to writing and editing content, this book was full of good information and resources to help anyone developing or improving their site. Each chapter ended with a series of exercises for skill development. I was also pleased to get a download of exercises and worksheets which I plan to use as I re-organize my site.

The author writes in a clear, accessible style that was never condescending, and I didn't feel that I was being "sold", another pet peeve with many marketing books. The afterword states the author is on a mission to stamp out gobbledygook, and in my opinion, she has succeeded with this book.

I highly recommend this for beginners or those more advanced who are updating their sites for the current market.

2 people found this helpful

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Blossom G. Lalehzari

concise, to the point and helpful

Reviewed in the United States on July 1, 2022

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I wish more writers would use this short book format in order to convey ideas and content.
It’s like they feel obliged to fill the book with a lot of words to call it a “book”.
This author is both analytical and to the point.

One person found this helpful

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Cheryl Taylor

Okay

Reviewed in the United States on July 21, 2013

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This book is okay for those of us who really haven't a clue about writing copy. Most of what it contains I have read before, but it didn't hurt to have a refresher.

5 people found this helpful

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BrianScottK

Simple, straightforward, and helpful

Reviewed in the United States on April 12, 2020

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At first I was a little taken aback by how short this book was, but as I got into it, I realized that it's simply because there author practices what she preaches. Clear, concise and actionable guide to making your content on the web (and beyond) more persuasive and understandable.

I say web "and beyond" because this book does really help you to think of WHO your business is speaking with across all channels and HOW best to speak with those group(s) of people.

Since I've read this book over a year ago, I have passed it along to so many other entrepreneurs, side-hustlers, and startup founders as a simple, helpful tool to help them hone their pitch.

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Moe

Really practical and useful book

Reviewed in Canada on August 10, 2023

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Very easy to read with great examples. This book, and the accompanying workbook, provide a really practical framework towards better web copy.

Nora

Sencillo, fácil de leer y divertido

Reviewed in Spain on July 29, 2020

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Con mucha sencillez y con ejemplos aplicados Henneke te enseña cómo hacer COPY en tu web. Su libro de prácticas adicional gratuita es una excelente guía para organizar paso a paso el camino de transformación hacia el buen copy. Me encantó. Además sus imágenes las encuentro muy simpáticas.

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Ivan Bayross

Why I found How to Write Seductive Web Copy Simply Superb

Reviewed in India on July 19, 2020

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The language used in the book, is conversational and friendly.

The content written is easy to understand.

There are clear examples of how to blend marketing persuasion into copy without annoying your reader and losing a sale. It's a quick read. You can finish the book in about 2 hours tops.

I've always liked the way Hennike writes. I learned a lot by reading this book.

My copy creation has definitely improved a heck of a lot.

Ivan Bayross

One person found this helpful

Gianfranco Viasetti

Scrivere per vendere

Reviewed in Italy on January 6, 2019

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Quando scrivi per vendere devi parlare ad una sola persona, non alla folla. Questo è il concetto, non originale, ma spiegato molto bene, dell’autrice.

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Edniux

Wonderful reminder. Clear, delightful, effective.

Reviewed in Mexico on December 12, 2016

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Thank you! This was a super powerful reminder. Clear, easy to read, effective. Henneke is my favorite copywrting Master I always come back at to learn and enjoy.
Edna Campos

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How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers Kindle Edition

Want to Entice More Web Visitors to Buy From You?

A 6-Step Process for Writing Persuasive Web Copy

Want to Write More Persuasive Copy? And Turn More Web Visitors Into Customers?

Why a Book Specifically About Web Copy?

Ready to start writing web copy that sells?

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Product details

About the author

Henneke Duistermaat