How to Write Successful Fundraising Letters, with CD 2nd Edition

3.9 out of 5 stars 22 ratings
ISBN-13: 978-0787999087
ISBN-10: 0787999083
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How to Write Successful Fundraising Appeals
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Editorial Reviews

From the Back Cover

Your Guide to Writing Fundraising Letters That Will Get Results!

"This book helps us move from successful direct mail to the next mass appeal medium—the Internet. The final chapter is a must for all who are contemplating Internet appeals."
—Eugene R. Tempel, executive director, The Center on Philanthropy at Indiana University

"Once again Mal Warwick has shown why he is the 'guru of direct marketing.' Readersof the second edition of How to Write Successful Fundraising Letters will find themselves returning to its pages again andagain to enhance and reposition their own fundraising efforts."
—Judith E. Nichols, author, Pinpointing Affluence in the 21st Century, and senior vice president, Covenant House International

"Mal Warwick is a true fundraising guru and a source of indispensable knowledge. Fundraisers who omit reading the second edition of Mal's classic, How to Write Successful Fundraising Letters, do so at their own peril."
—Per Stenbeck, international fundraising director, UNICEF

"Mal has done it again! He's linked all the attributes of the Internet and e-mail to existing fundraising methods."
—James M. Greenfield, author and editor, The Nonprofit Handbook: Fundraising, Third Edition

"Mal Warwick has taken a great book, already a classic in the field, and made it even better. How to Write Successful Fundraising Letters is indispensable for any fundraiser who communicates with donors by mail or online. You'll keep it on your desk and refer to it again and again."
—Tan Chee Koon, executive director, National Volunteer and Philanthropy Center, Singapore

"Fundraisers who use the mail to raise money have long turned to Mal Warwick's classic, How to Write Successful Fundraising Letters. Now, those who are interested in using the web to increase donations and decrease costs should also read this new edition of Mal Warwick's book.The recommendations are practical, intuitive, and can be easily applied to help reach fundraising goals."
—Lauren Kass Harnishfeger, vice president, Individual and Institutional Giving, National Park Foundation

"Any organization will benefit from Warwick's vast experience, critical insights, and copious examples. I couldn't put the book down."—Simone P. Joyaux, ACFRE, Joyaux Associates

About the Author

Mal Warwick, consultant, author, and public speaker, is the founder of Mal Warwick Associates and three related companies that provide a wide range of fundraising and marketing services to nonprofitclients throughout North America. Warwick has written or edited 18 books including Revolution in the Mailbox, The Five Strategiesfor Fundraising Success, and Fundraising on the Internet. He teaches fundraising throughout the world and chairs the Global Resource Alliance, which promotes civil society worldwide. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick.


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Product details

  • Publisher ‏ : ‎ Jossey-Bass; 2nd edition (March 28, 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 0787999083
  • ISBN-13 ‏ : ‎ 978-0787999087
  • Item Weight ‏ : ‎ 2.36 pounds
  • Dimensions ‏ : ‎ 8.48 x 1.03 x 10.87 inches
  • Customer Reviews:
    3.9 out of 5 stars 22 ratings

About the author

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Mal Warwick began writing his blog, Mal Warwick on Books, in January 2010. He is a member of the National Book Critics Circle and the Northern California Book Reviewers and serves on the board of directors of the Bay Area Book Festival. He is also a member of the Author’s Guild and has been a member of the Science Fiction and Fantasy Writers of America since the 1970s.

Mal’s most recent book is Hell on Earth: What We Can Learn from Dystopian Fiction (July 2017). He is the author, co-author, or editor of 20 other books, including The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers and the best-selling fundraising text, How to Write Successful Fundraising Appeals, Third Edition.

Mal is a principal in two businesses: a fundraising agency for nonprofits named Mal Warwick Donordigital, which he founded in 1979, and the One World Play Project, manufacturers of a virtually indestructible soccer ball that benefits more than 50 million children in 176 countries. The One World Play Project is a B Corporation and a California Benefit Corporation. Mal serves on the board of directors.

For three decades—the 1980s, 90s, and 00s—Mal focused on the nonprofit sector as an author, consultant, and public speaker on marketing and fundraising for nonprofit organizations and on the private sector as an advocate for socially and environmentally responsible business policies and practices. He is the founder of Mal Warwick Donordigital, which maintains offices in Berkeley, California and Washington, DC. The firm has served nonprofit organizations nationwide since 1979. MWD is a Founding B Corporation and a California Benefit Corporation and is now employee-owned. Mal remains as chair of the board.

A serial entrepreneur, Mal has been active in promoting social and environmental responsibility in the business community nationwide for more than two decades. He is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun with Ben Cohen, co-founder of Ben & Jerry’s. Along with Cohen and others, Mal was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, after more than a decade as an active member of Social Venture Network, he began a six-year stretch (2001-7) on its board, serving as Chair for four years. He also was a member of the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002-3.

Among the hundreds of nonprofits Mal and his colleagues served over the years are many of the nation’s largest and most distinguished charities as well as six Democratic Presidential candidates and scores of small, local, and regional organizations. Collectively, Mal and his associates have been responsible for raising more than one billion dollars in the form of small gifts, all of them from individuals.

From 1965 to 1969, Mal was a Peace Corps Volunteer in Ecuador. He holds a bachelor’s degree in history from the University of Michigan.

Customer reviews

3.9 out of 5 stars
3.9 out of 5
22 global ratings

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Top reviews from other countries

Martin
2.0 out of 5 stars book is not very helpful
Reviewed in the United Kingdom 🇬🇧 on November 9, 2020
Cliente Amazon
4.0 out of 5 stars buon libro per scrivere lettere di raccolta fondi
Reviewed in Italy 🇮🇹 on September 23, 2013