- Hardcover: 257 pages
- Publisher: Copy Workshop; 21st Century Edition edition (January 1, 2002)
- Language: English
- ISBN-10: 1887229132
- ISBN-13: 978-1887229135
- Product Dimensions: 10.7 x 8.5 x 0.7 inches
- Shipping Weight: 1.4 pounds
- Average Customer Review: 9 customer reviews
- Amazon Best Sellers Rank: #1,682,998 in Books (See Top 100 in Books)
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How to Put Your Book Together and Get a Job in Advertising 21st Century Edition Edition
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But getting back to this "how-to" book, it's a real help to anyone desiring a career in advertising. It's interesting to hear the anecdotes Ms. Paetro tells from her own experience and to learn from a real "pro" who excels in so many areas of writing.
Informative! Inspiring! Thanks Ms. Paetro!
This is the classic - it contains the core good advice you need to get started on your portfolio (aka you "book," sample book, mini-book, etc.) for a job in the "creative" department of an advertising agency - or some other type of marketing communications firm (i.e. web site, in-house department, sales promo, event marketing, branding company, etc.).
In addition to the you-absolutely-have-to-know-this-period-no-further-discussion information inside this book, there are "good advice" essays from some of the absolute top people in the ad profession.
These days, you probably need more than one good book to help you get your book together - and maybe some time at a portfolio or design school (we talk about them, too), but this is the one to get you started.
Your friends at The Copy Workshop
PS. Even though it's listed, you probably won't find this book at your library - people tend to steal it. Bad!!
(But you know better than that, don't you?) Better buy your own copy.
PPS. This book was the first. There are now a number of other books on getting a job in advertising, and most of them are pretty good, too. But a lot of them assume you've read this one.
To its credit, the "Book" goes beyond just advising on how to put a book (a.k.a. a portfolio to people outside advertising) together. It also offers advice on the job search and interviewing, among other things. A little over a third of the Book is Ms. Paetro's advice. The remaining two thirds consists of advice from numerous advertising veterans, some of them very recognizable names in the industry.
The Book itself is kind of an oddity in design. It's somewhat oversized, roughly 8" by 11 ½," and is designed to look like a portfolio. Clever, but I prefer the earlier edition's cover. Most of the type inside is oversized also (14 point?), making it a relatively fast, easy read. The advice appears sound and useful, although the advertising industry is notoriously tough to break into even under the best of circumstances. But my guess is anyone using the advice in this book will have a leg up on others.
Whether you are a college student soon to be pounding the street in search of work, or a pro seeking to make a lateral or upward move, there is good advice in here for you. And given some of the names recommending it, it may actually prove to be great advice.