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How to sell art: A guide for galleries, dealers, consultants, and artists' agents Paperback – May, 1992

2.5 out of 5 stars 2 customer reviews

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Editorial Reviews

From the Back Cover

In this book, full of the secrets of successful art dealers, you will discover how easy it is to: -increase your art sales 25% or more
-deal with difficult clients
-overcome anxieties and fears
-solve almost any client problem
-recognize various buying styles
-keep your spirits up during cold calls
-use almost anywhere as a sales room
-sell art you no longer like
-hire, train and keep good sales people
-close the deal firmly but tactfully

Gallery owners, art dealers, consultants, corporate art advisors, artists' agents--anyone involved in the selling of art should read this book. Use it as a training manual for new staff, or as a refresher course for your top sales people. Whether you are new to the business or an old pro, you will refer to this guide again and again.

About the Author

Nina Pratt has taught over 30 seminars on art sales techniques to dealers across the country. Author articles on the art business, booklets for both dealers and artists, as well as How to Find Art Buyers, she taught art marketing at two major universities. As business advisor to the field, she has coached hundreds of successful enterprises.
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Product Details

  • Paperback: 170 pages
  • Publisher: Succotash Press (May 1992)
  • Language: English
  • ISBN-10: 1881427145
  • ISBN-13: 978-1881427148
  • Product Dimensions: 10.9 x 8.5 x 0.5 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 2.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,628,140 in Books (See Top 100 in Books)

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Format: Paperback
Unfortunately, this book was not very good for what I was looking for (or for anything else I imagine). The topics are covered from such a high and vague level that it proves un-actionable. She ends up writing roughly 2-3 pages on each topic and in that amount of time you don't really learn anything. I suspect you would learn more from just hanging out at a cocktail party at your local community art center.
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Format: Paperback Verified Purchase
I found Nina Pratt's advice to be smart and knowledgeable. Although written for the gallery dealer in mind it would do a lot of good for artists to read Nina Pratt's How to Sell Art. Yes, it does contain a lot of commonsense advice but there are too many dealers out there who often times lack basic common sense about how to sell art. Each chapter is short, concise, clearly written and to the point. She summarizes everything at the end of each chapter. Pratt covers issues ranging to dealing with difficult clients, hiring workers; dialing for dollars; being a corporate art consultant, handling rejection and even small issues such as comfortable seating for clients when they visit one's gallery. This was a smartly written book which I was able to read over the course of the weekend.
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