How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often

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How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often Audible Audiobook – Unabridged

Ray Edwards (Author, Narrator), Tantor Audio (Publisher)

4.6 1,069 ratings

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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs.

In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! How to Write Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

Listening Length

4 hours and 11 minutes
Author

Ray Edwards
Narrator

Ray Edwards
Audible release date

August 6, 2019
Language

English
Publisher

Tantor Audio
ASIN

B07VHRMKXX
Version

Unabridged
Program Type

Audiobook
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Product details

Listening Length	4 hours and 11 minutes
Author	Ray Edwards
Narrator	Ray Edwards
Whispersync for Voice	Ready
Audible.com Release Date	August 06, 2019
Publisher	Tantor Audio
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B07VHRMKXX
Best Sellers Rank	#97,405 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #164 in E-Commerce (Audible Books & Originals) #197 in Writing & Publishing #252 in Business Writing Skills (Books)

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4.6 out of 5

1,069 global ratings

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Shane Hazlewood

Learn an Ethical Way to Write Persuasively!

Reviewed in the United States on March 17, 2020

Verified Purchase

If you are tired of marketing and promoting your products, services and ideas and not getting anyone to listen, get a copy of this book now!

If you think all salespeople as slimy snake oil solicitors who don’t care about anything but making a quick buck and moving on, you don’t know people like Ray Edwards, who wrote this book to dispel that myth.

You can sell by presenting facts, feelings, true stories, well-worded headlines, and varied-style bullet points, in a memorable formula that helps you P.A.S.T.O.R., or take care of your customers, just as a shepherd cares for their sheep.

Read it, listen to it and take notes, then take action with the free video quick copy course included as a link to the author’s website and start persuading people on a hassle-free, unforced way, and start getting cash flowing into your bank account immediately!

I really like this book because I wanted to learn how to persuade people to buy something, but only if it’s what they really need.

It’s not your typical sales-y way of making people feel guilty or tricked into buying something they don’t want or need.

The book is logically outlined according to the structure of a sales letter, and gives you lots of tips, tricks, and secrets to helping people know about, feel, and understand what they get when they buy what you’re offering.

I’ve been listening to Ray Edward’s podcast for years and have enjoyed getting to know him and what he does to serve business owners, teaching them how to write great, persuasive copy. By the way, copy is every word you write to promote anything, from emails to videos and everything in-between!

You also get a chapter summarizing product launches, which is everywhere online these days, and is bringing people lots of cash flow serving their customers with each new product or service they create, and getting them new customers quickly to boot.

So, stop suffering from your sales slump or even your soul-sucking job, and learn how to increase your business or your personal cash flow by writing persuasive copy ethically!

4 people found this helpful

Helpful

Dr. Michael Hudson

A Master Teacher Shares Exceptional Insights!

Reviewed in the United States on March 11, 2016

Verified Purchase

To say that Ray Edwards is a master at copywriting is the ultimate understatement. But more important than that, he is a gifted teacher who knows how to make information both approachable and applicable, not to mention relevant to anyone who is seeking to improve their results!

There are many things I could say about the power of the copy in this book...the insight it reveals in its formatting, the power it delivers in its structure, and the comfort that it delivers in its style would top my list. You can't help but learn how to write better copy just by reading it, and the step-by-step recipe it offers for writing the copy you need to deliver value to those you serve is as easy to follow as it is powerful.

Bottom Line...

If you want to improve the copy you write to sell ideas, products, or services, you need to read this before you write another word.

If you want to improve all of your communications and increase your impact, you need to read this before you send another e-mail, write another social media post, or develop your next presentation.

If you want to become more effective at delivering your message to the world, you need to read this book before you talk to the next person about your vision.

My recommendation...get two copies...one for your home and one for your office. Read the one you keep at home and learn from it. Use the one in your office as a reference when you get stuck or need to know the next step in whatever it is you are writing...that is the way you will get your 'Most Wanted Result' from the copy that master copywriter and teacher Ray Edwards shares in this book.

Helpful

A Generous Books on Copywriting for Entrepreneurs and Marketers!

Reviewed in the United States on February 6, 2022

Verified Purchase

I found this book very helpful to enhance my copywriting skills. The main framework PASTOR is amazing, memorable, and I helped me to craft better copy.
I can easily second Michael Hyatt's testimonial, "Ray ... the best copywriting teacher I know!"
** Pros:
- Practical tips and strategies
- Step by step guides and frameworks
- Most of examples on service/coaching/training providers (which is great for me and similar audience)
- Hints on ethics throughout the process
- The accompany free training videos and template that included with book purchase are amazing and to the point. In approx. 45 min will get more than 70% of the main book concepts.
- Good summary after each chapter

** Cons:
- I think those who sell physical products especially if cheap price may find examples not so related to them.
- Some religious metaphors, for me it's acceptable but maybe off to some other people.

I really Thank Ray Edwards for delivering such GREAT VALUE.

4 people found this helpful

Helpful

Amazon Customer

Solid--Gave me some Great Ideas and Challenged my existing Copy-writing

Reviewed in the United States on September 24, 2019

Verified Purchase

A solid book and well-written. The author definitely had some great ideas. I would have liked more: 1. Complete examples. 2. More B2B and tangible product examples. 3. A stronger finish and conclusion at the end. The book seemed to run out of steam and did not close me hard considering the topic.

Overall, definitely worth the read!

Helpful

Steve Almond

Systemizing made simple and effective.

Reviewed in the United States on May 23, 2023

Verified Purchase

I genuinely believe this author framed an excellent blueprint for those of us that desire to be super successful business people. I truly enjoyed this guide to writing copy that actually sells!

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Osvaldo J

Excelent!

Reviewed in Brazil on August 7, 2022

Verified Purchase

Must to read book for every marketer out there.

Copywriting is a skill that no salesman or marketer can ignore these days.

One person found this helpful

M.T

Absolut geeignet für Anfänger und fortgeschrittene copywriter

Reviewed in Germany on September 18, 2023

Verified Purchase

Das Buch von Ray Edwards zeigt klar auf, wie Copywriting funktioniert. Er Zeigt dir die wichtigsten Elemente die teil jeder mail, ad oder anderweitigen copys sein sollte.

Du kannst das Buch super durchlesen, durcharbeiten und ebenfalls für dich wertvolle templates bauen. Das Buch hilft dir Struktur in deine Ads zu integrieren, zeigt dir zunächst das konstrukt aus der vogelperspektive und geht dann auf die Bestandteile ein. Z. B. P.A.S.T.O.R, eine Akronym für Person (Problem, Pain), A für Amplify (die Probleme und den Schmerz), S für Story, T für Transformation und O sowie R für Offer und Response. Alles Punkte die Teil deiner Ads sein sollten.

Absolut empfehlenswertes Buch!

One person found this helpful

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Massimo Cuomo

Se volete apprendere una buona tecnica di vendita questo è il libro giusto per voi.

Reviewed in Italy on April 19, 2023

Verified Purchase

L'ho comprato per vendere i miei servizi aziendali applicando il format suggerito; devo dire che ho avuto buoni risultati.
E' pratico, chiaro e dettagliato per l'argomento.
Certo è scritto in inglese ma è comprensibile e di facile lettura.

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