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In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
What do we owe one another? How do we channel our drive, ingenuity, even our pain, into something more meaningful than individual success? And what is our duty in the places where we live, work, and play?
These questions are at the heart of the American journey. They are also ones that Howard Schultz has grappled with personally since growing up in the Brooklyn housing projects and while building Starbucks from eleven stores into one of the world’s most iconic brands.
In From the Ground Up, Schultz looks for answers in two interwoven narratives. One story shows how his conflicted boyhood—including experiences he has never before revealed—motivated Schultz to become the first in his family to graduate from college, then to build the kind of company his father, a working-class laborer, never had a chance to work for: a business that tries to balance profit and human dignity.
A parallel story offers a behind-the-scenes look at Schultz’s unconventional efforts to challenge old notions about the role of business in society. From health insurance and free college tuition for part-time baristas to controversial initiatives about race and refugees, Schultz and his team tackled societal issues with the same creativity and rigor they applied to changing how the world consumes coffee.
Throughout the book, Schultz introduces a cross-section of Americans transforming common struggles into shared successes. In these pages, lost youth find first jobs, aspiring college students overcome the yoke of debt, post-9/11 warriors replace lost limbs with indomitable spirit, former coal miners and opioid addicts pave fresh paths, entrepreneurs jump-start dreams, and better angels emerge from all corners of the country.
From the Ground Up is part candid memoir, part uplifting blueprint of mutual responsibility, and part proof that ordinary people can do extraordinary things. At its heart, it’s an optimistic, inspiring account of what happens when we stand up, speak out, and come together for purposes bigger than ourselves. Here is a new vision of what can be when we try our best to lead lives through the lens of humanity.
“Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.”—Bill Gates
Una obra que revela el modus operandi de uno de los hombres de negocios más influyentes del mundo empresarial.
En 2007 Starbucks por primera vez en su historia era vulnerable. En los últimos años había seguido una política empresarial focalizada en el crecimiento y había abandonado sus valores fundacionales -la conexión con los partners y con los clientes, la alta calidad de sus productos, la experiencia Starbucks en definitiva-, además se vio amenazada por una serie de transformaciones externas -hundimiento del mercado inmobiliario, desempleo, cambios en los hábitos de consumo, recesión mundial..., que unidas a la revolución digital ponían en peligro su futuro inmediato. Se hacía necesario un cambio de rumbo. Por esta razón el entonces presidente de Starbucks, Howard Schultz, reasumió en 2008 el cargo de consejero delegado. Había llegado el momento de superar el que sin duda iba a ser el gran desafío de la empresa: luchar por su vida sin perder su alma.
Gracias a un estilo lleno de reminiscencias personales y a un ritmo trepidante que atrapa al lector desde las primeras páginas, El desafío Starbucks propone una lección magistral que se puede aplicar a todos los ámbitos de la vida: la clave del éxito está en preservar los valores esenciales, con fidelidad y pasión, y atreverse a seguir adelante, a ser valientes a la hora de tomar decisiones.
Let's start with this: They are the opposite of bystanders.
They are problem solvers and protestors, students and parents, professionals and civic leaders.
Some fight injustice; others fearlessly challenge the status quo. They are ordinary people who are making extraordinary differences in their communities and beyond. From Salt Lake City to Memphis to Baltimore, Upstanders remind us that participation in civic life has no bounds - and that we can all be the change we wish to see in the world. Howard Schultz, executive chairman of Starbucks, and former Washington Post senior editor Rajiv Chandrasekaran searched throughout America and chose these 10 upstanding citizens to profile for their passion, humanity, and willingness to act. Here you'll meet:
A former NFL player who offers personal training to wounded veterans
A young activist who stopped the world's largest trash incinerator from being built in her neighborhood
A pastor who opened his church's doors to the Muslim congregation across the street
A former inmate who's helping other ex-convicts stay out of prison
A retired sheriff who's transforming the way police are trained
A small town that came together to provide every student with free college tuition
A college student who created an app to reduce food waste and end hunger
A loving father who started a business to empower his son and other people with autism
A New Jersey man who's helping at-risk youth turn their lives around
A former auto industry executive who's taking on homelessness in his state
Everyone has the power to make a difference.
These Americans did.
Rousing and uplifting, Upstanders identifies great men and women across our country and celebrates the strength of our core values and the boundless possibilities of the human spirit.
For more than a year, Howard Schultz, the chairman and former CEO of Starbucks, and former Washington Post senior correspondent and associate editor Rajiv Chandrasekaran searched the country for even more of America's unsung heroes, as a follow-up to Upstanders' first season. Now you'll hear the stories and voices of the people they found - local citizens who are demonstrating unbelievable courage and inspiring a better America at a time when we need these heroes more than ever.
From the Dallas chef who's staffing his restaurant with former juvenile offenders, to the Missoula, Montana, mother who opened her community's hearts and doors to refugees, to the Seattle firefighter who's helping to destigmatize post-traumatic stress among our nation's first responders - the 11 individuals featured in this second volume of Upstanders embody the American spirit and much of what's missing from today's national debate over how to salvage America's soul.
Through their passion for humanity, courage to lead, and willingness to act, the Upstanders we celebrate here remind us that we all have the power to create positive change in our communities and beyond.
Because so few of us now serve in the military, our men and women in uniform have become strangers to us. We stand up at athletic events to honor them, but we hardly know their true measure. Here, Starbucks CEO and longtime veterans’ advocate Howard Schultz and National Book Award finalist Rajiv Chandrasekaran of The Washington Post offer an enlightening, inspiring corrective.
The authors honor acts of uncommon valor in Iraq and Afghanistan, including an Army sergeant who repeatedly runs through a storm of gunfire to save the lives of his wounded comrades; two Marines who sacrifice their lives to halt an oncoming truck bomb and protect thirty-three of their brothers in arms; a sixty-year-old doctor who joins the Navy to honor his fallen son.
We also see how veterans make vital contributions once they return home, drawing on their leadership skills and commitment to service: former soldiers who aid residents in rebuilding after natural disasters; a former infantry officer who trades in a Pentagon job to teach in an inner-city neighborhood; a retired general leading efforts to improve treatments for brain-injured troops; the spouse of a severely injured soldier assisting families in similar positions.
These powerful, unforgettable stories demonstrate just how indebted we are to those who protect us and what they have to offer our nation when their military service is done.