- Hardcover: 240 pages
- Publisher: Portfolio (March 1, 2016)
- Language: English
- ISBN-10: 1101980672
- ISBN-13: 978-1101980675
- Product Dimensions: 6.4 x 0.9 x 9.3 inches
- Shipping Weight: 15.2 ounces
- Average Customer Review: 122 customer reviews
- Amazon Best Sellers Rank: #39,211 in Books (See Top 100 in Books)
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Hug Your Haters: How to Embrace Complaints and Keep Your Customers Hardcover – March 1, 2016
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One of 2016's top 3 marketing books: Strategy+Business Magazine
About the Author
Jay Baer is the president of Convince & Convert, an online customer service and digital marketing consultancy and media company. He is the author of five books, including the New York Times bestseller Youtility. He contributes articles to Inc., Entrepreneur, and Forbes.com; writes the world’s #1 content marketing blog; and hosts several award-winning podcasts. He lives in Bloomington, Indiana, with his family.
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Top customer reviews
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I wish that more brands & businesses would just embrace this type of mindset when it comes to customer support. At all my companies, I encourage everyone to refer to customer support as 'customer happiness.' Now while this little switch might sound simple & little, the fact is that it can reap big rewards when used in your business.
Don't ever discount your audience & their ability to become your most loyal brand advocates. Some of the things you'll pick up in this book...
- 5 Benefits of Hater Hugging
- Why Customer Service is Not Just a Spectator Sport
- The Playbook For Hugging Your Haters “HOURS"
Grab yourself a copy & starting giving out more hugs today!
- Kyle, Chief Experiment Officer
Not really nitpicking here but it's disappointing that a very important piece of the book is missing....
Reading this book will absolutely provide you with valuable insights and statistics that can help to inform your brand strategy, especially if you are part of a fledgling team-- had I played a role in building my team and dictating the dynamics of our relation to Guest Services, this would be an absolute gold mine.
I have recommended this book to anyone who asks about what it's like to be a Social Community Manager, and to anyone looking to better understand the growing importance of social media. I highly recomend.