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Showing 1-7 of 7 reviews(Verified Purchases). See all 9 reviews
on February 23, 2013
I think it's great that IDEO finally came up with some manual that will not only help you solve problems but will also change your perspective of what a problem really is. It's easy to forget you are solving people's issues when you are developing an idea or working on your MVP. This toolkit put people in the centre and shifts focus from problem to person. I hope ideators (apologies for the nonsense word) all around come across this paradigm changing literature and start focusing on the humans behind the purpose of design.
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on April 21, 2016
Thanks
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on December 20, 2013
As a mareting person you need to constantly look at innovative products, service to creative a positive impact on people, lifestyl.
HCD is good resource book for Marketing professional, design students / professionals.
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on March 15, 2013
if what you want is to really do human centered design you can use this toolkit to help you out, even if you are not a designer it can help you do work for and with people.
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on July 5, 2013
Remake of "LEAN MANAGEMENT", Suggest review of total book review of others as well as checking out other related books (reference support documents) before purchase.
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on September 16, 2011
Knowing ABC's Shopping Cart television show - if not find it on YouTube - you won't find much in this IDEO-book on their user-insight model of product development. Nice photos from third world product development add a nice touch, and the text adds detail to the movie's message, but on the other hand the movie provides a practical example on how to do. I wonder if anyone will take all the effort to follow the book's rigid advice, and instead I recommend make your own extract of salient points from the movie.
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on October 27, 2012
Its pretty good, not the exactly same as apple original. By using this one, cant get brightness as apple orginal, however its good enough for daily use, I gave five-star
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