The Human Face of Big Data First Edition
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Rick Smolan
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Chapter 1: REFLECTIONS IN A DIGITAL MIRROR by Juan Enriquez, CEO, Biotechnomomy
Chapter 2: OUR DATA OURSELVES by Kate Green, the Economist
Chapter 3: QUANTIFYING MYSELF by AJ Jacobs, Esquire
Chapter 4: DARK DATA by Marc Goodman, Future Crime Institute
Chapter 5: THE SENTIENT SENSOR MESH by Susan Karlin, Fast Company
Chapter 6: TAKING THE PULSE OF THE PLANET by Esther Dyson, EDventure
Chapter 7: CITIZEN SCIENCE by Gareth Cook, the Boston Globe
Chapter 8: A DEMOGRAPH OF ONE by Michael Malone, Forbes magazine
Chapter 9: THE ART OF DATA by Aaron Koblin, Google Artist in Residence
Chapter 10: DATA DRIVEN by Jonathan Harris, Cowbird
2) DATA IS THE NEW OIL
3) THE WORLD ACCORDING TO TWITTER
4) AUCTIONING EYEBALLS: The world of Internet advertising
5) FACEBOOK: A Billion Friends
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Editorial Reviews
Review
"Big Data Gets its own Photo Album"
All Things Digital
"The obvious gift to give this holiday season is "The Human Face of Big Data"
Wired
"Visceral, emotional and tangible."
GigaOm
"Mind-blowingly powerful"
Huffington Post
"a curious, wonderful beast -- captures a virtual universe with eye-opening essays and graphics"
Soledad O'brien, CNN
"its a beautiful book!"
The Wall Street Journal
"Far more than a coffee table book"
About the Author
Product details
- Publisher : Against All Odds Productions; First Edition (November 20, 2012)
- Language : English
- Hardcover : 224 pages
- ISBN-10 : 1454908270
- ISBN-13 : 978-1454908272
- Item Weight : 4.92 pounds
- Dimensions : 11.5 x 1 x 14.5 inches
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Best Sellers Rank:
#1,038,407 in Books (See Top 100 in Books)
- #1,101 in Social Aspects of Technology
- #9,406 in Computer Science (Books)
- #28,984 in Engineering (Books)
- Customer Reviews:
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About the author

Rick Smolan, CEO of Against All Odds Productions, is a New York Times bestselling author and technology pioneer with more than five million copies of his books in print. A former Time, Life and National Geographic photographer, Smolan is best known as the co-creator of the "Day in the Life" books, the bestselling photography series in publishing history. His global photography projects feature the work of the world’s leading photojournalists and combine creative storytelling with state of the art technology.
Smolan’s newest book, “Inside Tracks: Alone Across the Outback” (2014), is a smartphone enabled coffee table book chronicling one of the most beloved stories in the history of National Geographic: Robyn Davidson’s 1700 mile solo trek across the Australian desert with four camels and a dog, The book’s publication was tied to the release of the movie “Tracks”, produced by the Oscar winning team behind “The King’s Speech”. In the movie, Robyn Davidson is portrayed by Mia Wasikowska ("Alice in Wonderland") and Smolan is played by Adam Driver, (HBO’s “GIRLS”).
In the fall of 2012 Smolan released "The Human Face of Big Data," focused on how our planet is developing a nervous system thanks to humanity's new ability to collect, analyze, and visualize vast amounts of data in real time. The project, sponsored by EMC, Cisco and SAP, resulted in a large format book, an WEBBY AWARD winning iPad app, and a TV special which won the 2014 Boston Film festival Award for Best Cinematography. The book was delivered simultaneously to 10,000 key influencers in 50 countries courtesy of FedEx.
Smolan’s publishing projects include "From Alice to Ocean" (1992) and "Passage to Vietnam” (1994), two groundbreaking books which showcased the potential of interactive technology to the book publishing world; "24 Hours in Cyberspace” (1996), a book and online project that created a digital portrait of the Internet in its infancy; "One Digital Day" (1998), which explored the impact of the microprocessor on society; "AMERICA 24/7” (2003), the first mass customized New York Times bestseller and “The Obama Time Capsule” (2008), the first print-on-demand best seller.
Smolan is a frequent speaker at business and technology conferences, including TED, The World Economic Forum at Davos, TEDMED, Techonomy, IdeaCity in Canada, DLD in Germany, and INK in India. More than a million people have watched his “Natasha’a Story” talk on TED.com. (www.NatashaStory.com).
Smolan lives in New York City with his wife and business partner, Jennifer Erwitt, and their children, Phoebe and Jesse.
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Years ago [in 1960s] I read a book title "No Down Payment". On one page of the book there is a conversation in a bar where a electrical engineer [sic?] says that someday all our devices will share vast amounts of data and effectively become a new organism supplanting man. This in the 1960s when a apple was something you ate! Anyway, read this book and you will realize we are almost there. Watson, Facebook, and untold numbers of merchandising programs eat up your personal data, not to mention the government snoops, with an even more voracious appetite abound. If you believe the latest newspaper stories, Facebook can tell if a person is gay even if they don't quite know that yet.
Personally, I am looking forward to the "singularity" when robots and computers with true intelligence overtake us as a species. This will probably in the next 50 years but with me having 75 years already racked up, I won't live to see it. I'm sick of despicable greedy Wall Street vermin, and stupid shortsighted and equally greedy ordinary fellow humans gobbling up the environment. So I am inclined to believe the end of humans is a much needed step in evolution. Meanwhile "The Human Face of Big Data" just might have you feeling amazed at how fast this is all happening. Buy it, but don't drop it on your foot!
The main purpose I purchased it was to get a technical look at how companies utilize big data in making decisions and make predictions around society. What I got instead was a very big book, with very pretty pictures and some very interesting stories of what companies are doing with the multitude of data that passes through their networks.
Though not a technical write up, it still makes for an interesting read. It definitely gives you something to talk about in social events or explain to individuals who are clueless about what you do when you say to them you work as a "Business Intelligence Analyst".
I will recommend this for anyone looking for an introduction to just how pervasive the data we generate as a society is being used by big brother.
This book is quite immersive with great visuals, info-graphics, stories and stats. It is quite big well bounded and will look great in your bookshelf as well.








