- Hardcover: 224 pages
- Publisher: Against All Odds Productions; First Edition edition (November 20, 2012)
- Language: English
- ISBN-10: 1454908270
- ISBN-13: 978-1454908272
- Product Dimensions: 11.5 x 1 x 14.5 inches
- Shipping Weight: 5.3 pounds (View shipping rates and policies)
- Average Customer Review: 73 customer reviews
- Amazon Best Sellers Rank: #355,839 in Books (See Top 100 in Books)
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The Human Face of Big Data First Edition Edition
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"Big Data Gets its own Photo Album"
All Things Digital
"The obvious gift to give this holiday season is "The Human Face of Big Data"
"Visceral, emotional and tangible."
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Soledad O'brien, CNN
"its a beautiful book!"
The Wall Street Journal
"Far more than a coffee table book"
About the Author
Top customer reviews
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Years ago [in 1960s] I read a book title "No Down Payment". On one page of the book there is a conversation in a bar where a electrical engineer [sic?] says that someday all our devices will share vast amounts of data and effectively become a new organism supplanting man. This in the 1960s when a apple was something you ate! Anyway, read this book and you will realize we are almost there. Watson, Facebook, and untold numbers of merchandising programs eat up your personal data, not to mention the government snoops, with an even more voracious appetite abound. If you believe the latest newspaper stories, Facebook can tell if a person is gay even if they don't quite know that yet.
Personally, I am looking forward to the "singularity" when robots and computers with true intelligence overtake us as a species. This will probably in the next 50 years but with me having 75 years already racked up, I won't live to see it. I'm sick of despicable greedy Wall Street vermin, and stupid shortsighted and equally greedy ordinary fellow humans gobbling up the environment. So I am inclined to believe the end of humans is a much needed step in evolution. Meanwhile "The Human Face of Big Data" just might have you feeling amazed at how fast this is all happening. Buy it, but don't drop it on your foot!
The main purpose I purchased it was to get a technical look at how companies utilize big data in making decisions and make predictions around society. What I got instead was a very big book, with very pretty pictures and some very interesting stories of what companies are doing with the multitude of data that passes through their networks.
Though not a technical write up, it still makes for an interesting read. It definitely gives you something to talk about in social events or explain to individuals who are clueless about what you do when you say to them you work as a "Business Intelligence Analyst".
I will recommend this for anyone looking for an introduction to just how pervasive the data we generate as a society is being used by big brother.
Most recent customer reviews
It is already seeming dated, and not in a fun way.Read more