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Human Interactions Paperback – December 30, 2005
Purchase options and add-ons
- Print length311 pages
- LanguageEnglish
- Publication dateDecember 30, 2005
- Dimensions6 x 0.71 x 9 inches
- ISBN-100929652444
- ISBN-13978-0929652443
Editorial Reviews
From the Inside Flap
Now, in the 21st century, Starbucks is no longer just in the coffee business, it s also in the music and Internet services business. Exxon/Mobile is no longer just in the oil business, it s also in the coffee business. IBM is no longer just in the information technology business, it s also in the claims processing business in the insurance industry. The Virgin Group is no longer in just the music and airlines businesses, it s also in the financial services, cell phone, wedding, train, book, gaming, wine, auto, cosmetics, health club, resort and experiences businesses -Sir Richard Branson has been very busy knitting together this tapestry of diverse, customer-pleasing businesses by weaving innovative business processes throughout the fabric of the Web, to the delight of its loyal customers.
What business are you in? Indeed, Virgin and other companies that "get it" understand that they are in the "customer business," aggregating ever more complete solutions for their loyal customers who are, in turn, placing ever more trust in their brands. Industry boundaries have become a blur. Welcome to extreme competition in the 21st century, where customers are gaining supreme power over suppliers and getting what they want, when and where they want it, with greater and greater ease. If your company cannot make that happen, your customers are but a mouse click away from one of your competitors who can.
Yet, with all the opportunity, the Web also posses an immense challenge in that the humans, the very heart and soul of any company, can be overwhelmed by the sheer amounts of business information that can flow through the Web. To harness the Web for business innovation and transformation, breakthrough thinking and new systems will be needed to provide the freedom that workers need so that they are helped, and not hindered, by the system. That new way of thinking is Human Interaction Management, and the capability needed to harness the Web for helping people work better in the wired, flat world of global business is the Human Interaction Management System. In this groundbreaking work, Keith Harrison-Broninski instructs us in how people really work and how they can be helped to work better.
Today s greatest business challenge is to offer total experiences that delight your customers, experiences that exceed their expectations. It s no longer viable to offer commodities, or just the best products or services. Companies must now open a two-way dialog with their customers in order to meet their needs throughout the consumption process, for they don t want your products and services in and of themselves, they want solutions to their needs. In today s fiercely competitive business environment, you must provide the complete experience that delights each and every customer. If you don t do that, you won t be able to compete for the future. If you do do that, you will need the support of the Human Interaction Management System, the breakthrough that changes the rules of business, the breakthrough that changes your relationships with both almighty customers, and the trading partners you must band together with to meet the needs of your present and future customers.
Join Keith on a journey that will change your business, forever, by helping your people and your suppliers people work better to provide extreme value to your customers.
About the Author
Product details
- Publisher : Meghan-Kiffer Press (December 30, 2005)
- Language : English
- Paperback : 311 pages
- ISBN-10 : 0929652444
- ISBN-13 : 978-0929652443
- Item Weight : 14.7 ounces
- Dimensions : 6 x 0.71 x 9 inches
- Customer Reviews:
About the author

Keith Harrison-Broninski is an author, speaker, entrepreneur, and Enterprise Architect. His first book, “Human Interactions” (2005), was described by Information Age as "set to produce the first fundamental advances in personal productivity since the arrival of the spreadsheet". His latest book, “Supercommunities – a handbook for the 21st century” (2021), is described as "prophetic" by the President of the Business Architect Guild.
Mr. Harrison-Broninski’s books include:
• "Human Interactions" (2005, Meghan-Kiffer Press)
• "In Search of BPM Excellence" (2005, Meghan-Kiffer Press)
• "Business Process Management Handbook, 1st edition" (2010, Springer)
• "Social BPM" (2011, Workflow Management Coalition)
• "How Knowledge Workers Get Things Done" (2012, Workflow Management Coalition)
• "Empowering Knowledge Workers" (2013, Workflow Management Coalition)
• "Business Process Management Handbook, 2nd edition" (2014, Springer)
• "Cosmos and Chaos" (2019, Tambar Arts)
• "Supercommunities" (2021, Meghan-Kiffer Press)
"Human Interactions" (2005) established the formal theory of collaborative work, Human Interaction Management:
• "Set to produce the first fundamental advances in personal productivity since the arrival of the spreadsheet" (Information Age)
• "The breakthrough that changes the rules of business" (Peter Fingar, author of "Business Process Management: The Third Wave")
• "The overarching framework for 21st century business technology" (BP Trends)
• "The next logical step in process-based technology" (Chair of the Workflow Management Coalition)
Mr. Harrison-Broninski subsequently used the principles that he established in his book to shape social enterprises for disseminating healthcare innovations at scale and pace, addressing wellness issues holistically, and diverting global capital into local social change, winning awards from the National Health Service and from Gartner.
His latest book "Supercommunities" brings together insights from recent academic research with original ideas about wellness, collaboration, and finance to address the most critical issues facing global society. By 2050, half the planet will be living on a knife edge. Communities cannot afford to wait for cash-strapped governments to address inequality and climate change. But how can they afford to take action themselves?
• "We will need to replace short-term thinking with long term planning and execution if we are to regain upward motion towards common benefit for everyone on Spaceship Earth. To begin, read this book!" Vint Cerf, Co-Inventor of the Internet
• "Ranging from ancient history to economics to psychology to public policy ‘Supercommunities’ is both authoritative and highly readable. It puts our current challenges in context, shows why change is necessary and provides a trove of practical ideas for change makers." Matthew Taylor, Chief Executive, The RSA
• "An essential read." Andrew Keen, host of KEEN ON podcast
• "Prophetic." William Ulrich, President of the Business Architect Guild
• "Truly important" Phaedra Boinodiris, Trust in AI Business Transformation Leader, IBM
• “The ultimate self-help book for society.” Jim Stikeleather, Fmr. Chief Innovation Officer, Dell
• "Supercommunities is timely and compelling as we look to build back better following the COVID-19 pandemic with resilience 'baked in' to our social and economic order." David Hayward Evans, Senior Advisor, UNICEF
Mr. Harrison-Broninski argues that cities, towns, neighbourhoods, and villages can and must become supercommunities — ecosystems able to sustain their natural, human, and industrial capitals. A supercommunity evolves from within to meet new challenges in times of crisis. It removes friction from collaboration so that local people become stakeholders and local organisations work together effectively. Powered by social trading, a supercommunity leverages progressive economic ideas and digital tools for local wellness.
His book shows how, today, a tiny fraction of global investment is into social impact, but Supercommunities can unlock the true potential of finance by offering investors worldwide the chance to become stakeholders in good things.
Mr. Harrison-Broninski is now working with industry and academic bodies to create a global initiative for widespread adoption of Supercommunities methodology. The associated open-source platform, The Internet of Communities, brings together technology tools originally designed by Mr. Harrison-Broninski for deployment through his social enterprises, extending them into a complete solution for communities to take ownership of their socio-economic, socio-political, and ecological future. For more information, see www.supercommunities.info.
Since publication of his first book in 2005, he has given keynotes to business, technical, and academic communities across the world. In 2021 he is scheduled to speak in the UK, Europe, the US, and India. He can be reached through his website, www.harrison-broninski.info.
Mr. Harrison-Broninski is also a classical composer and jazz / folk musician who has released six jazz, classical, and traditional folk albums. Committed to bringing high-level music into a cross-generational community environment, his informal performances in rural locations with stars of the jazz world have been compared favourably to Ronnie Scott’s by UK national press.
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The author's answer is both profound and feasible. While he does not discard the current generation of workflow and BPM systems, he finds their value only in a limited range of processes that can be described mechanistically. Today's systems force workers to be in lockstep with machines and the timing those machines (software) assume. As an alternative, Harrison-Broninski offers us an in depth look at how people actually work (based upon over a decade of his research and that of other experts) and proposes a new type of BPM solution he calls a Human Interaction Management System (HIMS). In fact, he has built a HIMS called RADRunner, which you can download, and use, free of charge. There is a technical section in chapter six, which briefly explains the main considerations for building or including a HIMS in commercial solutions, which the author fully expects in the future. RADRunner is the author's attempt to prove his theory with something that can be implemented with users today - and it has been. This book is not about his trying to sell software, but rather to give rise to a new breed of more effective BPM solutions. Harrison-Broninski seems to be more of a researcher than an entrepreneur, though he has qualities from both.
A HIMS is a combination of existing, proven technologies and the author's careful thinking about how people really function as knowledge workers. With many economies shifting to collaborative knowledge workers (interaction worker) and away from heads-down assembly line type workers (independent worker), the need for systems that make the most of human efficiencies seems natural. But this is easier said than done; this book takes a big step in the right direction. Harrison-Broninski's analysis observes human work occurring in five main stages - Research, Evaluate, Analyze, Constrain and Task (REACT). Most systems today only account for the Task portion of this overall process, but a HIMS tries to facilitate (or at least not interfere) with all of them.
REACT, as described in the book, can be readily observed in all sorts of human activity - whether ordering food in the drive-through, building a back deck, hunting or implementing a new system in the office. One interesting point is that when humans work, we literally decide how to work first. Then as the work proceeds, new information arrives that transforms the process a team or individual will follow. The "process" of human projects is not a static entity defined up front and a HIMS is perfectly aware of this and even encourages the change to happen naturally. This kind of dynamic process change is not easily facilitated in today's workflow or groupware. The author relies upon Role Activity Diagrams (RAD) to describe processes accounting for human factors. The notion of a role(s) for each user is taken to a new level with HIMS.
I could go on and on about how much I like the book, its topic and the writing of its author. But, like many great ideas, HIMS probably face an uphill battle against tradition. This is not to fault the idea itself, but just to note that even less ambitious BPM solutions run into cultural trouble (perhaps because they don't take a HIMS approach, it could be argued). The following points are some specifics on this overall concern. First, the Role Activity Diagrams are somewhat intuitive but also challenge long-standing training about how diagrams are interpreted (timing is not prescribed). The thinking behind HIMS RAD is great, but for now, as the author concedes, it cuts against the grain of training. Second, as with all BPM, a HIMS requires extensive integration, especially to realize the human benefits it aims for. The author does not stress this point, but it is clear from the books' goals and looking at the documentation/features of RADRunner that integration costs can run deep with a HIMS (both good and bad). Third, there may be an issue related to a gradual rollout (small pilot) of a HIMS. A HIMS delivers value only to the extent it is in sync with real-life work of people in the organization, but the less it is deployed, the less in sync it will be. Because the HIMS seeks to model human patterns so accurately (more so than other types of systems) it would seem to be an acute problem to not get a complete population of workers involved at once. Fourth, on a technical note, the HIMS transaction model seems to require ACID behavior (specifically rollback) for any enterprise interface since a large rollback may be required when a task finishes in a state that contradicts business rules (postconditions). Databases and queuing systems typically have rollback, but many other enterprise interfaces like ad-hoc web services, file transfers and e-mail do not provide this behavior, yet these may well be systems the user is affecting during their work.
All new ideas have unanswered questions and I offer mine in the spirit of advancement more than criticism. I love this book. It has caused me to think and learn about processes in a healthy way. The author is a hard-working genius and I truly hope his ideas see the fruition they deserve. It seems inevitable to me, just a question of time. Buy this brilliant book if you are deeply interested in the interaction of people and computers, especially in the not too distant future.
Interesting take on Petri Nets and the Pi Calculus is too. It's different from what I had thought, but I buy it.
The more business-oriental material on how people work didn't strike me as something I would want to present in front of clients. Is everyone such a prima donna at work? How are REACT and AIM supposed to guide them? The discussion is generally long-winded, anemic, and poorly edited. As a management book, "Human Interactions" is abysmal. The RAD coverage saves the day.
If Geary Rummler is to be remembered for "Managing the White Space" on the organization chart then surely Keith will hope to become known as the man who set forward the agenda for "Managing the White Space" in the process map!
The central idea of the book is that the issue is less to do with understanding and automating individual processes and more to do with managing and controlling the literally thousands of processes that go to make up an organisation. This of course cannot be carried out effectively without fully understanding and managing the Human Interactions of which most work is comprised. As Keith points out "Many organizations have yet to realize that they are sleepwalking into a world where we simply move from a set of legacy applications to a set of legacy processes and swap a set of functional silos for a set of process silos." In that respect this book is a must read for Process Professionals and Systems Analysts alike.
In essence the book has four elements to it - and they do not necessarily appear in order - they are;
a) That Human Interactions form the basis of most of the work in an organisation.
b) An explanation of the science and psychology behind how such interactions take place.
c) The argument that current approaches to capturing and modelling these interactions are unsuitable.
d) That there are lessons to be gained from Role Activity Theory that may help.
Items a) and b) are very well covered (although it might have been nicer if they had been specifically separated out), whilst items c) and d) are a matter of perspective.
In his arguments on modelling Keith quite rightly asserts that for most business users current notations and tools are hard to follow and onerous in use. However from a personal perspective I suspect the alternative modelling approach suggested in the book may suffer from the same fate. But, as Keith points out, the issue is not about which notation one uses to model the interactions - it is more about the fact that they need to be captured and managed in a structured way. As ever the challenge is that almost any kind of model suitable for constructing a system will be constructed by specialists using some kind of specialist notation. Whereas business people are actually quite comfortable with the concept of flow charts to describe what they do (and because they use them for illustrative purposes they are not overly concerned by rigour and detail either.)
The great thing about this book is that instead of suggesting that all previous approaches to process were wrong and offering a new panacea, it tries to borrow and build from what has gone before. In this way hopefully a larger audience should be able to engage with the ideas and theories presented. In particular he suggests that a blend of both Petri nets and pi-calculus be used in order to provide a formal underpinning to process management and permit its potential systemisation. This approach is sure to cause great debate among purists and Keith has certainly positioned himself well for debates with just about everybody!
As with many other books by technologists or vendors, this one too concludes with detailed advice on how to develop and deliver better systems for the business, which whilst it may be useful, is a shame. I say this because the book provides much good information around the theory of how people work together and if that was blended with the desire of businesses to focus on successful customer outcomes, then I think the message could be even more powerful.
In summary I would suggest that this is a great book for Process Specialists and those wishing to gain deeper insight into why in many cases the current technological approaches fail to catch the imagination of business people. It may also appeal to some Business Managers and Business Analysts, as the theory presented in the first three chapters is sure to be of interest, but the technical nature of latter parts of the book may prove to be a slight struggle for some such readers. I also hope that Keith is able to continue to build upon this initial work as I believe that the essence of what he is trying to achieve here is extremely important, and in the world of process truly new ideas are hard to come by.
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This book was written by somebody with a clear passion for IT based ERP systems and the roles of people within processes however the IT jargon made it almost impossible to read at times. Maybe the purpose of this book is to convince his peers to build human interactions into their future models, as a non IT person, I have no idea of his success on that front. However as a manager/consultant with an interest in maximising the performance of humans in organisations I think he could have made his point clearer.
If you are a BPM IT modeller read all this book, if you are a people person read chapters, one, two, three, five and the epilogue the rest will add little extra value to your life.
Good book just needed a real person to edit it!

