This is a must read for those who seek to understand why we, as humans, do what we do. It is especially enlightening in our current social and political environment in western culture. So much of our current cultural changes are based on focusing on group and even individual differences. There is almost an unspoken denial of what makes us the same.
It also brings to light the recurring debate between human nature and the ability to shape the culture. Again, we are in an era where powerful forces are attempting to impose or rather nudge, the people a certain way that, as far as I can tell, goes against their common human nature.
It is important for those movers and shakers to know what are human universals and what are not. Otherwise they will eventually fail.
ISBN-13: 978-0070082090
ISBN-10: 007008209X
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