- File Size: 3243 KB
- Print Length: 159 pages
- Publisher: Andrey Miroshnichenko (December 30, 2013)
- Publication Date: December 30, 2013
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00HLT7H0E
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #595,365 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Human as media. The emancipation of authorship Kindle Edition
|Length: 159 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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Top Customer Reviews
Some of the points that were striking and important for me (not sure if author would agree):
0) Detailed concept of "Viral Editor". I am somewhat skeptical about its alleged omnipotence, but the concept is interesting and worth paying a lot of attention to it.
1) about importance for politicians, professionals in humanities, sociologists to start paying attention to what technologists are doing (I am closer to technologists side). C.P. Snow talked about the split between sciences and humanities more than 50 years ago, and, according to Andrey, the problem is about to manifest itself in more ugly ways.
2) Technology is indifferent to social consequences, it is developing really fast and not enough attention is paid to them, because "everything is too amazing right now".
BTW, a creative method for solving global conflicts I'd approve of:
> It is very likely that if you were to throw ten thousand mobile devices out of a plane over North Korea, devices that were loaded with Facebook and connected to a satellite Internet provider, the regime would cease to exist far more quickly than it would for economic reasons.
In short, highly recommended. Even if you disagree with some of the points, you will know what you disagree with.
The author puts together some very detailed cases on viral filters that happened in global and Russian Internet media, but the main purpose of the book is not a case analysis - it's rather makes some theoretical statements that could (and should) be discussed in a spurring debate over the media evolution.
The main theme of the book is the emancipation of authorship. The spread of internet and development of network’s ecosystem (particularly, social media) allows everyone to publish anything that is accessible by everybody. Such means of creation change the creator himself: the possibility of publishing turns into the obligation. You do not really exist if you do not share with the world and do not receive the response (a holiday trip abroad isn’t complete without photos in Instagram).
The millions of people participating in sharing and publishing create the mechanism of ‘virus redactor’: a force that selects and spreads content that is filling your media agenda and social feeds of everyone. This process leads to the great changes of the society: the old institutes look clumsy and incompetent in comparison with rapid, evolving and interconnected networks of people. A large chunk of book is touching the aspect of political changes (with numerous examples): bloggers who start to express themselves in any way inevitably become the part of political life.
You probably won’t find a lot of practical recommendations here. This book is more like a textbook of the new discipline – but a really interesting one. The simple presuppositions of the author in an almost Socratic way lead to the vast and rather intriguing images of future. Near the end such images become somewhat bleak: Miroshnichenko concludes that the emancipation of authorship almost always provokes some form of reactive terrorism. But the book isn’t depressing: if you can understand and anticipate changes, the chaotic future becomes much more logical.
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