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Hunch: Turn Your Everyday Insights Into The Next Big Thing Hardcover – June 6, 2017

4.0 out of 5 stars 50 ratings

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Frequently bought together

  • Hunch: Turn Your Everyday Insights Into The Next Big Thing
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  • The Right Story: A brief guide to changing the world
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  • The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.
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Editorial Reviews

Review

"This brilliant little book is sure to inspire the next new meaningful product or company."
-Ivy Ross, VP design at Google

“At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your boldest ideas.”
Chip Conley, strategic adviser at Airbnb 

“This book provides much needed jet fuel for any leader of creative people. Ber­nadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech.”
Chris Bruzzo, chief marketing officer at Electronic Arts (EA) 

“Hunch arms you with powerful tools you won’t find in a traditional business book. Read it and realize the potential we all have to be creative.”
Antonio Zea, senior director at Under Armour

“Empathy and intuition are the new killer app, and this book shows how to deploy them with astonishing results.”
Carson Tate, author of Work Simply 

“While data-driven decision making is a useful business capability, Bernadette Jiwa reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this important skill.”
Steve Clayton, chief storyteller at Microsoft 

“Your next great insight is right under your nose, and you’re probably missing it. Bernadette Jiwa expertly shows you how to connect the dots in your world to transform everyday hunches into impactful work.”
Todd Henry, author of The Accidental Creative 

“Hunch shines a light on the true engine of business success: the instincts that live inside us all.” —Ken Segall, author of Think Simple

About the Author

BERNADETTE JIWA is a recognized global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Melbourne to New York (and everywhere in between). 


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Reviewed in the United States on June 6, 2017
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Top international reviews

Ron Immink
3.0 out of 5 stars Expecting more
Reviewed in the United Kingdom on July 4, 2017
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Kate H
4.0 out of 5 stars Great read!
Reviewed in the United Kingdom on July 2, 2017
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S. T. A.
4.0 out of 5 stars Some good tips but also lots of pages that I just quickly gazed because not much saying in it.
Reviewed in the United Kingdom on September 3, 2018
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Sue Heatherington
5.0 out of 5 stars Simply brilliant
Reviewed in the United Kingdom on June 22, 2017
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Rebel Book Club
3.0 out of 5 stars Good case studies about ideas that turned into successful projects ...
Reviewed in the United Kingdom on May 4, 2018
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on January 18, 2018
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Mr J A Edmonds
5.0 out of 5 stars Excellent read
Reviewed in the United Kingdom on August 15, 2017
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George Douligeris
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on July 30, 2017
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Geoffrey Baines
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on July 27, 2017
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Edson Camara
4.0 out of 5 stars HUNCH: Transforme sua visão cotidiana na próxima grande sacada
Reviewed in Brazil on July 6, 2017
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dhomes
5.0 out of 5 stars Own a business (or make stuff of any kind)? Read this book.
Reviewed in Canada on July 3, 2017
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Deepika
5.0 out of 5 stars Lots of wake up calls and strategic ways of thinking
Reviewed in Canada on June 25, 2017
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Stephen McGill
5.0 out of 5 stars Another must-read book from Bernadette Jiwa
Reviewed in Canada on June 26, 2017
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LJ Film Maker
2.0 out of 5 stars Two Stars
Reviewed in the United Kingdom on June 9, 2017
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