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About Hunter Hastings
My newest title is The Interconnected Individual: Seizing Opportunity In The Era Of AI, Platforms, Apps and Global Exchanges.
This book is part of the Business Expert Press series called Service Systems And Innovations In Business And Society. The series editors are Jim Spohrer, PhD and Haluk Demirkan, PhD. Jim is Director of the Cognitive Opentech Group at IBM's Almaden Labs, and a globally renowned Innovation Champion. Haluk is Professor of Service Innovation And Business Analytics at University of Washington - Tacoma, and is one of the leading researchers in his field. The two are co-founders of the International Society Of Service Innovation Professionals (ISSIP) . They have been great friends to Jeff and myself.
The current book emerged from research into nested and networked systems and their self-organizing tendencies, and the application of cognitive assistance (IBM's term for AI) to make the systems smarter. It began to emerge that there are amazing new opportunities for individuals in the new technological world. Individuals can interconnect (with people, knowledge and devices) and self-augment in ways that turn them into systems of one, business models and enterprises of one, unique experts with a personally curated knowledge set, and powerful economic entities on their own.
In parallel with this emergence of systems of one, there is a trend of disintermediation which will enable peer-to-peer exchange and the emergence of institution-less social systems. The new social systems will be dynamic, creative and highly moral because they're based on service, the use of knowledge to help others.
Jeff and I have combined the new technologies of individual enablement with Austrian Economics (or what I prefer to call Individual Economics) in order to illustrate the new entrepreneurial economy.
The Interconnected Individual mixes theory, practice, examples, anecdotes and interviews with leading cutting edge practitioners. It's empowering for everyone and an absolute blast.
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Titles By Hunter Hastings
improvement or business architecture. In surprisingly clear
language this book lays out the essentials of service thinking,
and how the service paradigm transforms the way in which
organizations innovate on behalf of their customers. It shifts
the focus from product to experience, from one-sided production
to co-creation of value, from the simply measurable to
the emotional. I intend to buy a copy for every member of my
team—Dart Lindsley, Cisco Sr. Manager of Transformation
Planning and Analysis
This book will introduce you to Service Science, Management
and Engineering (SSME)—a term introduced by IBM
to describe service science, which is the application of science,
management, and engineering disciplines to tasks
that one organization beneficially performs for and with
another. The authors detail the disciplines, principles, insights
and tools of SSME that are now ready to transition
to the mainstream business world with transformative
effect. They coin the new term “Service Thinking” to communicate
this mainstream business transformation.
It includes expository case histories of the service
thinking-based transformation of familiar businesses, illustrating
the seven principles of service thinking, with
compelling examples and clear direction for application.
• Why Demand Creation is the next paradigm for organic organizational growth.
• How long-established companies with legacy systems create structural and cultural barriers that make Demand Creation adoption more difficult than in newer companies.
• The essential role of senior management in Demand Creation adoption.
• How Demand Creation can be applied to brand building through the application of process and cross-functional integration.
Hunter Hastings is Chairman of EMM Group, a leading consultancy in the field of Demand Creation. With Jeff Saperstein, he co-authored The New Marketing Mission, and ImproveYour Marketing To Grow Your Business. Mr. Hastings and his company provide consulting services to global clients in the Americas, Asia, and Europe. Jeff Saperstein is an author, teacher, and consultant. He has worked with governments, corporations, and NGOs to use marketing to increase growth. Mr. Saperstein teaches at San Francisco State University College of Business, at Cisco, and other corporations, as well as seminars at the European School of Management in Paris.