Hunter Hastings

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About Hunter Hastings
My newest title is The Interconnected Individual: Seizing Opportunity In The Era Of AI, Platforms, Apps and Global Exchanges.
This book is part of the Business Expert Press series called Service Systems And Innovations In Business And Society. The series editors are Jim Spohrer, PhD and Haluk Demirkan, PhD. Jim is Director of the Cognitive Opentech Group at IBM's Almaden Labs, and a globally renowned Innovation Champion. Haluk is Professor of Service Innovation And Business Analytics at University of Washington - Tacoma, and is one of the leading researchers in his field. The two are co-founders of the International Society Of Service Innovation Professionals (ISSIP) . They have been great friends to Jeff and myself.
The current book emerged from research into nested and networked systems and their self-organizing tendencies, and the application of cognitive assistance (IBM's term for AI) to make the systems smarter. It began to emerge that there are amazing new opportunities for individuals in the new technological world. Individuals can interconnect (with people, knowledge and devices) and self-augment in ways that turn them into systems of one, business models and enterprises of one, unique experts with a personally curated knowledge set, and powerful economic entities on their own.
In parallel with this emergence of systems of one, there is a trend of disintermediation which will enable peer-to-peer exchange and the emergence of institution-less social systems. The new social systems will be dynamic, creative and highly moral because they're based on service, the use of knowledge to help others.
Jeff and I have combined the new technologies of individual enablement with Austrian Economics (or what I prefer to call Individual Economics) in order to illustrate the new entrepreneurial economy.
The Interconnected Individual mixes theory, practice, examples, anecdotes and interviews with leading cutting edge practitioners. It's empowering for everyone and an absolute blast.
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Blog postIn Newtonian physics, if there are two bodies that interact gravitationally, and an observer knows their positions and velocities at a given point in time, it is possible to predict all their future positions. However, the introduction of a third body surprisingly leads to an analytically unsolvable problem. This suggests that if there is a system of two bodies that are unsettled with respect to one another, there may be a hidden third body lurking around that, if identifiYesterday Read more
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Blog postInnovation in organization is at least equal in importance to technological innovation and product / service innovation. It tends to get less attention, which is a great opportunity for imaginative entrepreneurs to implement change for competitive advantage.
The post 170. Annika Steiber: Rendanheyi is the Most Radically Disruptive Organizational Innovation appeared first on Hunter Hastings.
1 week ago Read more -
Blog postThe task of creating new customer benefits may feel overwhelming. It's a tough ask for any business innovation team. But if you turn the telescope around and look for barriers to value you can remove, you might find that subtraction is easier that creation, and generates just as much new customer value.
The post Removing Barriers Is The Pathway To Value Creation. appeared first on Hunter Hastings.
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Blog postIs there any industry a passionate entrepreneur can’t improve and enhance by elevating the customer experience? The answer is clearly no. Economics For Business talks to Jeff Arnold, who finds insurance fun, exciting, and a source of inspiration, and who is advancing profitably towards the new future he’s imagining, where buying insurance is so enjoyable that customers will stop shopping on price and clamor for the new experience he is designing.
The post 169. Jeff Arnold: A Pass2 weeks ago Read more -
Blog postAll human action is purposeful. Those are the words of an economist – Ludwig von Mises – not a preacher. Every one of us has goals we are working towards, many goals at many levels, from achieving lifetime status to getting our kids into a good school, to looking forward to a nice dessert after dinner.
Economics is the science of achieving our purpose. It’s the science of choosing the right goals and choosing the right ways to achieve those goals. Economists call these ends and2 weeks ago Read more -
Blog postMarkets are marvelous. They’re the poetry of economics. They are one of the most remarkable technologies humans have ever built. Beautiful businesses develop new markets both outside and inside the firm. We discuss markets with Anthony J. Evans, a business school professor who teaches that all businesspeople must become economists.
Key Takeaways and Actionable Insights A business economist is an Austrian who looks at the fields of economics and business to see how one is best applied3 weeks ago Read more -
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Blog postThe quality of life we enjoy in America today can be traced back directly to our entrepreneurial culture. The innovations of automobiles for everyone, safe, well-constructed homes, the electricity grid and all the devices attached to it, the internet and all its pages and interconnections, sanitation, medical care, airplanes that whisk us around the world and around America – whatever combination of things makes you think “quality of life” can find its origins in entrepreneurship.
We3 weeks ago Read more -
Blog postThere’s a lot of speculation about the future of work — what form it will take, where it will be done, and who will do it (including the robots versus humans debate). We talk to Mo Hamzian, an entrepreneur who is not only theorizing about the future of work, but building newly imagined workspaces that combine spatial design with technology and custom services, making elite workspaces available to everyone.
The post 167. Mo Hamzian: Everyone Deserves the Best Workplace appeared fi4 weeks ago Read more -
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Blog post99% of businesses - those we call small business - practice customer-first capitalism. The rest are the giant corporations that do not. Shareholder value maximization, bureaucratic enforcement of acronymic ideologies, and cronyist alliances with government leave the customer low down their list of priorities.
The post 99% Of Businesses Practice Free-Market Capitalism. Our Largest Corporations Practice Something Else. appeared first on Hunter Hastings.
1 month ago Read more -
Blog postTo what extent should entrepreneurial businesspeople concern themselves with macro-economic variables? At E4B, our point of view is: not much. We made an exception this week to discuss the phenomenon of the inverted yield curve, because it might, conceivably, have some immediate effect on businesses and their customers.
The post 166. Murray Sabrin: What Entrepreneurs Do When The Yield Curve Inverts appeared first on Hunter Hastings.
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Titles By Hunter Hastings
improvement or business architecture. In surprisingly clear
language this book lays out the essentials of service thinking,
and how the service paradigm transforms the way in which
organizations innovate on behalf of their customers. It shifts
the focus from product to experience, from one-sided production
to co-creation of value, from the simply measurable to
the emotional. I intend to buy a copy for every member of my
team—Dart Lindsley, Cisco Sr. Manager of Transformation
Planning and Analysis
This book will introduce you to Service Science, Management
and Engineering (SSME)—a term introduced by IBM
to describe service science, which is the application of science,
management, and engineering disciplines to tasks
that one organization beneficially performs for and with
another. The authors detail the disciplines, principles, insights
and tools of SSME that are now ready to transition
to the mainstream business world with transformative
effect. They coin the new term “Service Thinking” to communicate
this mainstream business transformation.
It includes expository case histories of the service
thinking-based transformation of familiar businesses, illustrating
the seven principles of service thinking, with
compelling examples and clear direction for application.
• Why Demand Creation is the next paradigm for organic organizational growth.
• How long-established companies with legacy systems create structural and cultural barriers that make Demand Creation adoption more difficult than in newer companies.
• The essential role of senior management in Demand Creation adoption.
• How Demand Creation can be applied to brand building through the application of process and cross-functional integration.
Hunter Hastings is Chairman of EMM Group, a leading consultancy in the field of Demand Creation. With Jeff Saperstein, he co-authored The New Marketing Mission, and ImproveYour Marketing To Grow Your Business. Mr. Hastings and his company provide consulting services to global clients in the Americas, Asia, and Europe. Jeff Saperstein is an author, teacher, and consultant. He has worked with governments, corporations, and NGOs to use marketing to increase growth. Mr. Saperstein teaches at San Francisco State University College of Business, at Cisco, and other corporations, as well as seminars at the European School of Management in Paris.