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Hustling In America: The secrets to success for international entrepreneurs seeking to turn their American dream into reality Paperback – July 1, 2013
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About the Author
Charles Kollo’s experience with entrepreneurship began when, after obtaining a master's degree in Entrepreneurship from Ecole des Dirigeants et Createurs d'Entreprises in Paris, France, he worked for a business incubator and supervised entrepreneurs. After immigrating to the United States, Kollo founded the successful www.shelterous.com in November 2011, which was selected as one of the best projects at the Harvard Extension School of Business Conference 2012. His areas of strength are business development and detecting opportunities in new markets.
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In many of the reviews I have seen of this book, I have noted a dearth of attention paid to some topics that I think really need highlighting. That is what I will focus on, in this particular review. Intangibles are certainly important to the author, which is only fitting, that a Frenchman would pick up on the not-so-easily quantified aspects of markets, entrepreneurship, etc. Among the most enjoyable of these is Kollo's returns, explicitly and implicitly, to the topic of creativity. There is no doubt that such an intangible cannot be taught, but what Kollo gives is advice on how one can work toward opening their mind and perspective to radically new ways of viewing the same old market, product, whatever. As Wittgenstein once said, "What I see has not changed, yet I see it differently." This is a very fitting way of thinking about what Kollo is trying to do, over and beyond the attempt to provide positive information about the risks of foreign-born entrepreneurship. In fact, I believe that Kollo's approach is suggestive of a correlation, here: if one tries to stick to dogma, in many cases, when pursuing an entrepreneurial endeavor, the risk is high.
Another valuable aspect of this book is its anecdotes and, what are probably, anecdotally derived pieces of advice. In a word, the reader is treated to knowledge from experience and pragmatism of past successes and failures; that is, the author speaks from wisdom, past experiences that are supplemented and refined by much introspection, ratiocination, and reflect. I believe this is something that is genuinely lacking in the any literature in the business genre. And the wisdom does not end with anecdotes, but extends to a realm of, what one would hope to be --but is not--, commonsense. I think Kollo has synthesized such a vast amount of information within the ambit of his education and continued education in real-world situation that he has come across a few real gems of advice that will end up being the commonsense of the future.
Finally, I must comment on my perspective of this book, being that I am not in business, myself. Coming at this book as interested reader whose work is generally academic, I think I have learned more about the business world from this book than any other. I also enjoyed it, as well. I think the unconventional nature of Kollo's approach and style to thinking is what makes this book so fascinating, and I would venture a wager that it is also what has made him a successful businessman. For these reasons, I certainly recommend this book to all who may have even a passing interest in such a work of such subject matter.
Hustling in America by Charles Kollo
The Secrets to Success for International Entrepreneurs Seeking to Turn Their American Dream into Reality
If you are even remotely thinking about starting a business, make this book from successful entrepreneur and author Charles Kollo your initial investment. I have participated in the startup of three companies and wish that I could have had the benefit of his book for each of them. Packed with ideas and tips gained from Mr. Kollo's personal experience as an FBE (Foreign Born Entrepreneur), this book will be invaluable whether you are trying to start a business in a foreign country, if you are a minority trying to start a business in your own country, or simply anyone who wants to make his dream of business ownership a reality. Hustling in America answers the 22 key questions you need to address in starting a new business and provides invaluable resources for such key topics, as market testing, form of organization to choose, initial financing, maintaining personal relationships, compliance with governmental regulations, choosing attorneys and other specialists, and how to do more with less. Kollo's advice is practical, pertinent, and realistic. Whether you intend to create a traditional brick and mortar business or want to enter the world of e-commerce and cyber space, this book can greatly enhance the likelihood of your being successful.
Charles Kollo's experience with entrepreneurship began when, after obtaining a master's degree in Entrepreneurship from Ecole des Dirigeants et Createurs d'Entreprises in Paris, France, he worked for a business incubator and supervised entrepreneurs. After immigrating to the United States, Kollo founded the successful [...] in November 2011, which was selected as one of the best projects at the Harvard Extension School of Business Conference 2012. His areas of strength are business development and detecting opportunities in new markets.