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The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media Hardcover – July 12, 2010

4.9 out of 5 stars 10 customer reviews

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Editorial Reviews

About the Author

Francois Gossieaux is cofounder and partner at Beeline Labs, a marketing innovation strategy firm, and a senior fellow and board member at the Society for New Communications Research (SNCR). He lives in New York, NY.

Ed Moran is director of Product Innovation for the Global Technology, Media and Telecommunications group at Deloitte and the creator/architect of that firm's State of the Media Democracy Survey of emergent consumer behavior. He lives in New York, NY.

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Product Details

  • Hardcover: 320 pages
  • Publisher: McGraw-Hill Education; 1 edition (July 12, 2010)
  • Language: English
  • ISBN-10: 0071714022
  • ISBN-13: 978-0071714020
  • Product Dimensions: 6.5 x 1.2 x 9.3 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,317,336 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
The Hyper-Social Organization is a book that should be on every executive's desk. All entrepreneurs and small business owners should have a copy - several copies; one for them, and some to share. It's that good.

I've been in social media for 8 years - almost a lifetime, online. My focus has always been on "the people"...not the technology or the tools. Remember when business was all about "the people"...back in the last century? Despite great advances in technology, despite the always on, immediate real-time communication tools that dominate our world today, the only thing that really matters, in life and business, is the people.

The authors of this book promote the concept of the "tribe" which I can't get my head around - not the concept, the word. Not at all sure why that word resonates with people, but it does. I prefer neighborhood - I hang out in my neighborhood, whether that's Facebook online, or Twitter, or my blog; whether that's the community center where I live, or a coffee shop across town, or a business event across the country. It's my neighborhood - friendly, open, approachable, and comforting.

Tribe or neighborhood, the fact is - humans are hard-wired to be social. This book gets to the "heart" of that. Yes, the "heart" of it. Not the 'brain' which is what all the other social media books seem to want to tout - brain thinking, as in, why do people buy? Why do people congregate? What makes people tick? It's heart, not brain.

I'm so fascinated by the examples in this book, and I'm only half-way through. The companies that are able to embrace their customers (and employees, one hopes) as people first, and buyers, next, are the ones who will succeed in being hyper-social. It's not about you...it's about me.
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Format: Hardcover
>>>...Being Social has always played a Key Role in Success!!!...Being a Hyper-Social Organization will take You to the Next Level!!!..."The Hyper-Social Organization", from Francois Gossieaux & Ed Moran, Authors, Authorities, Thought & Team Leaders, etc. is for those Organizations, etc. that Need to Stop Marketing to Consumers and Start Socializing with Communities who Know what they like and aren's afraid to Share!!!..."The Hyper-Social Organization" is for those who understand the Power of Social Media---and Want To Use It to their Best Advantages!!!...Now / Today...For those who are ready, This Definitive Guide of 4 Parts, 20 Chapters, 359+ pages is where Your Journey begins!!!...Ready, Let's Roll!!!...The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
>>>..."The Hyper-Social Organization" starts with the 5 Steps to Being Hyper-Social - Step 1 / Forget technology---Understand the four drivers of successful communities...Step 2 / Forget market segments and consumers---think tribes and humans...Step 3 / Forget-company centricity---think human-centricity...Step 4 / Forget channels---think networks...Step 5 / Forget process and hierarchies---think social messiness!!!..."The Hyper-Social Organization" will show how to change your Organization and be on the Leading Edge to Eclipse Your Competition by Leveraging Social Media!!!...
>>>...From the Dedication, Foreword / Hyper-Social Revolutions and Revelations, Robert V. Kozinets, Acknowledgments, & Introduction / Your Customers and Employees are Hyper-Social... Is Your Business?
>>>...Part 1 - Resist The Hyper-Social Shift At Your Peril has 4 Chapters.
>>>...
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Format: Hardcover
Length: 1:23 Mins
[...]

In this clip, I spend a few seconds praising my favorite social media book. As a social media strategist myself, I spend a huge amount of time reading and listening to everything I can find on the topic. This is by far the best analysis I've read in years. I was lucky enough to score a copy of this book for having given Ed Moran a little of my time in an interview. I have zero relationship, commercial or other, with either author. I just think they did an excellent job. In a world of re-stated and re-chewed information and banality, this resource truly stands out.

This book should be required reading in the C-suite of any enterprise embarking on a social media endeavor. These guys really get it, and their information is backed by hard facts. A no-nonsense primer on how the world is changing and why you can either understand and exploit the change or get left behind in the dust.

I mention this book and my other favorite title Reality Check (Guy Kawasaki) in a recent blog post: [...]
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Format: Hardcover
Based on a Tribalization of Business Study ([...]) , the authors have the data to prove out their point. I just wish they had got to the meat a lot sooner. I took lots of notes all the way through but the real value starts at Chapter 14. Some juicy quotes I picked up:

Companies usually have a mix of two communities, defenders of the faith and seekers of the truth. You certainly do not look for innovation from defenders.

Peter Drucker, " Because the purpose of a company is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. ( Sound like any place you worked? "

A hypersocial enterprise will require - new salespeople. new sales metrics, better integration of all customer touching areas (and their data), seeing fewer one to one sales but more one to tribe sales, salespeople with new skills,

Bill Joy says that their are always more smart people outside your company than within it. (So the tribes can conttibute a a big part of product dev and innovation) Dev can not ignore the reaching out of marketing to the tribes.

Breakthrough products will not come out of committee. Henry Ford always said if he gave people what they wanted he woudl have produced a faster horse.

HR must change and in a big way with HyperSocial.

Owners of big communities/tribes will monetize through becoming "brokers" e.g. facebook.

A valuable but not an easy read. Could have used an aggressive editor, but leaders need to read this stuff. I am better for reading it.
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