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The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media Hardcover – July 12, 2010
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About the Author
Ed Moran is director of Product Innovation for the Global Technology, Media and Telecommunications group at Deloitte and the creator/architect of that firm's State of the Media Democracy Survey of emergent consumer behavior. He lives in New York, NY.
Top Customer Reviews
I've been in social media for 8 years - almost a lifetime, online. My focus has always been on "the people"...not the technology or the tools. Remember when business was all about "the people"...back in the last century? Despite great advances in technology, despite the always on, immediate real-time communication tools that dominate our world today, the only thing that really matters, in life and business, is the people.
The authors of this book promote the concept of the "tribe" which I can't get my head around - not the concept, the word. Not at all sure why that word resonates with people, but it does. I prefer neighborhood - I hang out in my neighborhood, whether that's Facebook online, or Twitter, or my blog; whether that's the community center where I live, or a coffee shop across town, or a business event across the country. It's my neighborhood - friendly, open, approachable, and comforting.
Tribe or neighborhood, the fact is - humans are hard-wired to be social. This book gets to the "heart" of that. Yes, the "heart" of it. Not the 'brain' which is what all the other social media books seem to want to tout - brain thinking, as in, why do people buy? Why do people congregate? What makes people tick? It's heart, not brain.
I'm so fascinated by the examples in this book, and I'm only half-way through. The companies that are able to embrace their customers (and employees, one hopes) as people first, and buyers, next, are the ones who will succeed in being hyper-social. It's not about you...it's about me.Read more ›
>>>..."The Hyper-Social Organization" starts with the 5 Steps to Being Hyper-Social - Step 1 / Forget technology---Understand the four drivers of successful communities...Step 2 / Forget market segments and consumers---think tribes and humans...Step 3 / Forget-company centricity---think human-centricity...Step 4 / Forget channels---think networks...Step 5 / Forget process and hierarchies---think social messiness!!!..."The Hyper-Social Organization" will show how to change your Organization and be on the Leading Edge to Eclipse Your Competition by Leveraging Social Media!!!...
>>>...From the Dedication, Foreword / Hyper-Social Revolutions and Revelations, Robert V. Kozinets, Acknowledgments, & Introduction / Your Customers and Employees are Hyper-Social... Is Your Business?
>>>...Part 1 - Resist The Hyper-Social Shift At Your Peril has 4 Chapters.
>>>...Read more ›
|Length: 1:23 Mins|
In this clip, I spend a few seconds praising my favorite social media book. As a social media strategist myself, I spend a huge amount of time reading and listening to everything I can find on the topic. This is by far the best analysis I've read in years. I was lucky enough to score a copy of this book for having given Ed Moran a little of my time in an interview. I have zero relationship, commercial or other, with either author. I just think they did an excellent job. In a world of re-stated and re-chewed information and banality, this resource truly stands out.
This book should be required reading in the C-suite of any enterprise embarking on a social media endeavor. These guys really get it, and their information is backed by hard facts. A no-nonsense primer on how the world is changing and why you can either understand and exploit the change or get left behind in the dust.
I mention this book and my other favorite title Reality Check (Guy Kawasaki) in a recent blog post: [...]
Companies usually have a mix of two communities, defenders of the faith and seekers of the truth. You certainly do not look for innovation from defenders.
Peter Drucker, " Because the purpose of a company is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. ( Sound like any place you worked? "
A hypersocial enterprise will require - new salespeople. new sales metrics, better integration of all customer touching areas (and their data), seeing fewer one to one sales but more one to tribe sales, salespeople with new skills,
Bill Joy says that their are always more smart people outside your company than within it. (So the tribes can conttibute a a big part of product dev and innovation) Dev can not ignore the reaching out of marketing to the tribes.
Breakthrough products will not come out of committee. Henry Ford always said if he gave people what they wanted he woudl have produced a faster horse.
HR must change and in a big way with HyperSocial.
Owners of big communities/tribes will monetize through becoming "brokers" e.g. facebook.
A valuable but not an easy read. Could have used an aggressive editor, but leaders need to read this stuff. I am better for reading it.
Most Recent Customer Reviews
this book is a home run! Great job! The problem with technology is never the technology it's always the people, both Francois & Ed provide insight and real-world examples by major... Read morePublished on January 20, 2011 by Alexandra J Gebhardt
The Internet has brought about a lot of changes in our lives. We have instant access to more information than we have time to absorb. Read morePublished on November 3, 2010 by John Chancellor
I am a CEO, so I read a lot of business books. The Hyper-Social Organization is not your typical business book that broadly summarizes an emerging phenomenon, and informs you that... Read morePublished on August 9, 2010 by mlefenfeld
Just bought this book and love it so far! Well written and very interesting because it makes the link between how humans are wired and why social networks meet those needs so well. Read morePublished on August 2, 2010 by L. Martin
What I love about this book is the emphasis on the "social" in social media. The Authors call it "human 1. Read morePublished on August 1, 2010 by Amazon Customer