- Paperback: 318 pages
- Publisher: Midwest Marketing Education Foundation; 1 edition (April 24, 2016)
- Language: English
- ISBN-10: 0692666699
- ISBN-13: 978-0692666692
- Product Dimensions: 8.5 x 0.7 x 11 inches
- Shipping Weight: 1.8 pounds (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #2,166,008 in Books (See Top 100 in Books)
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The IMC Case Book: Cases in Integrated Marketing Communications Paperback – April 24, 2016
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About the Author
Dr. J. Steven Kelly is the Director of DePaul’s Interactive Marketing Institute and an Associate Professor of Marketing at DePaul. He spearheaded the development of the Workshop with funding and direction from the Chicago Association of Direct Marketing Educational Foundation (now the Midwest Marketing Education Foundation), the Direct Marketing Educational Foundation (now Marketing Edge), and Jacobs & Clevenger. These organizations have supported the Workshop because of the strong and demonstrated need among professors and students for timely, authoritative and meaty cases focused on direct marketing, interactive marketing, advertising, sales promotion and public relations. As a former educator/trustee of the Direct Marketing Educational Foundation, former chair of the Chicago Association of Direct Marketing Educational Foundation, and current Midwest Marketing Education Foundation trustee, Marketing Professor Susan K. Jones of Ferris State University joined forces with Dr. Kelly in 2002 to help nurture case creation and prepare the cases for publication.
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