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INSIDE GROUPON: The Truth About The World's Most Controversial Company by [Business Insider, Carlson, Nicholas]
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INSIDE GROUPON: The Truth About The World's Most Controversial Company Kindle Edition

3.0 out of 5 stars 4 customer reviews

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Length: 22 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Details

  • File Size: 119 KB
  • Print Length: 22 pages
  • Publisher: Business Insider (November 1, 2011)
  • Publication Date: November 1, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00634MNDY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,247,573 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Verified Purchase
I was disappointed by this brief study of Groupon - I expected something more researched and journalistic. Instead it reads like a hastily assembled newspaper article, took me about 15 minutes front to back, and didn't tell me much more than I've read in the papers. Plus it was written before the IPO so a lot of the speculation is already out of date. If you're searching for an in-depth study of Groupon or Andrew Mason like you read in The Accidental Billionaires, for example (adapted into the movie "The Social Network"), keep looking.
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Should be updates with what happened until today. Also big time gaps in between, also the German shareholders should have been about more, since they were a driving force behind the company. This reads like an extended double page newspaper feature story.
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This book gave me a good insight into how it all began which is what I was looking for. Also informed me of the other main drivers of the business that made Groupon the force it is today.
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This book literally fills in all the blanks I had on my knowledge of Groupon. From 2008-2011 this company has come out of nowhere to dominate the tech newstream, dominate board meetings everywhere ("if Groupon is worth X, then..!") and, of course dominate the pocketbooks of its 150mm email customers. Nicholas Carlson dives into his sources to get the lowdown on why key employees left, why they turned down the GOOG deal for $6bb, why they turned down a Yahoo offer (which I didn't know about), and how they got their start precisely when the world economy had just been utterly shattered in mid to late 2008.

Finally, the book left me jealous. Andrew Mason was some sort of grad student with a semi-radical blog in 2006 and 5 years later - a billionaire. You get this sense, "I could've done it." But I didn't. This book helps explain how it all happened.
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