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Steve Cakebread

The IPO Playbook: An Insider's Perspective on Taking Your Company Public and How to Do It Right Hardcover – December 10, 2020

by Steve Cakebread (Author)

4.6 76 ratings

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From the CFO who brought Salesforce, Pandora, and Yext public, “The IPO Playbook” delivers an insider’s perspective of what it takes to prepare for a successful initial public offering.

Author Steve Cakebread walks readers through the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and selecting external partners.

The book is both an invaluable reference guide and an enjoyable read that incorporates stories from Steve’s time creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard.

“The IPO Playbook” has received endorsements from the President of the New York Stock Exchange, Stacey Cunningham, Salesforce Chairman and co-CEO Marc Benioff, Yext CEO Howard Lerman, Bill.com CEO René Lacerte, CEO, Bill.com, SolarWinds President and CEO Kevin Thompson, Stanford University Disruptive Technology and Digital Cities Executive Director Michael Steep, and Salesforce President and CFO Mark Hawkins, and Yext Senior Vice President Dominic Paschel.

Entrepreneurs who envision going public will find value on every page. --Kirkus Reviews on The IPO Playbook by Steve Cakebread

Print length

211 pages
Language

English
Publisher

Silicon Valley Press
Publication date

December 10, 2020
Dimensions

6.25 x 0.75 x 9.25 inches
ISBN-10

1733959122
ISBN-13

978-1733959124
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Editorial Reviews

Review

Steve Cakebread knows the capital markets like few others, having shepherded three tech companies from private ownership to their IPOs and beyond. Readers seeking to learn strategies and key moves around going public―and what follows―will find valuable information in Steve’s insights. ―Stacey Cunningham, president, New York Stock Exchange

About the Author

Steve Cakebread led the financial teams that took Yext, Pandora and Salesforce to successful initial public offerings. He is a recognized expert in preparing for IPOs, and is a regular speaker on the subject. Earlier in his career, Steve served as CFO for Autodesk, vice president of finance for Silicon Graphics (SGI), and director of finance for Hewlett-Packard. Steve earned his bachelor’s degree in business from the University of California, Berkeley, and his MBA with a focus on international finance from the Kelley School of Business at Indiana University.

Product details

Publisher ‏ : ‎ Silicon Valley Press (December 10, 2020)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 211 pages
ISBN-10 ‏ : ‎ 1733959122
ISBN-13 ‏ : ‎ 978-1733959124
Item Weight ‏ : ‎ 1.1 pounds
Dimensions ‏ : ‎ 6.25 x 0.75 x 9.25 inches

Best Sellers Rank: #670,247 in Books (See Top 100 in Books)
- #319 in Free Enterprise & Capitalism
- #443 in Banks & Banking (Books)
- #3,986 in Entrepreneurship (Books)

Customer Reviews:
4.6 76 ratings

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Steve Cakebread

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Steve Cakebread is a recognized expert in preparing for IPOs, having led the financial teams that took Yext, Pandora, and Salesforce to successful initial public offerings. He serves on the board of Bill.com, which went public in December 2019, and sat on the boards of SolarWinds, and eHealth, as they made their initial public offerings. Earlier in his career, Steve served as CFO for Autodesk, vice president of finance for Silicon Graphics (SGI), and director of finance for Hewlett-Packard. Steve earned his bachelor’s degree in business from the University of California, Berkeley, and his MBA with a focus on international finance from Indiana University Kelley School of Business.

Customer reviews

4.6 out of 5

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Evatt Dixon

Overall insightful and mind-broadening

Reviewed in the United States 🇺🇸 on May 21, 2022

Verified Purchase

I didn't like the book too much at the start, as I found the writing not as organised as I expected. But over time I started to like the book as it offers the rare perspective of a real CFO of various ListCos. Through the author's storytelling kind of writing, I even felt excited while reading a few chapters as I could see the world/business from CFO's perspective, and the insight I gained from such experience is quite mind-broadening. One note to non-entrepreneur readers - I'm a junior corporate lawyer and I found some content in this book (such as internal finance systems and customer management systems) hard to relate as I have limited understanding on them.

Helpful

Joe DiNucci

Wait, what: A readable business book?!

Reviewed in the United States 🇺🇸 on December 11, 2020

Verified Purchase

The IPO Playbook could have been a deadly dull procedural, a slog through the fine print of going public. While the book covers every single detail that IPO-goers need to understand, somehow this book is seriously readable., entertaining even. The material is leavened with personal stories and anecdotes that humanize it. Cakebread also has a knack for making the many tasks required for an IPO seem doable and more than worth the effort.

Perhaps most important in a time where many entrepreneurs don't think past a quick flip or acquisition, the author eloquently makes the case that the great companies of the world are owned by shareholders. They maintain their independence and create legacies.

30 years ago Mike Malone's milestone book "Going Public" tracked the MIPS Computer IPO in 1989. It toggled chapter by chapter between the actual steps and the very personal stories of how the IPO actually affected the people involved. The IPO Playbook brings all of the details up to date, as lived by the premier CFO of our era. Steve Cakebread inspires thinking big, and committing to a sky's-the-limit future for your company.

3 people found this helpful

Helpful

Chuck Bunting

This book is applicable to anyone in any growing business looking to scale

Reviewed in the United States 🇺🇸 on December 16, 2020

Verified Purchase

This is a drinking from the firehose book condensed into a very understandable, clear blue print. Not only does it talk about the mechanics of going public, but I really enjoyed Steve's take on how founders should internally value their business, why growth is critical and building solid finance and leadership teams pay dividends (figuratively and possibly literally), even at earlier stages.

Steve is one of the most seasoned IPO CFO's on the planet, and in different industries. To get this type of information in an easy to read format is rare (so use it!). As an accountant/CPA, this should be mandated material for those trying to understand SOX impacts and systems controls.

One person found this helpful

Helpful

Trang

An incredibly operational and strategic view on how to execute company preparedness for an IPO!

Reviewed in the United States 🇺🇸 on December 10, 2020

Verified Purchase

Let's say money can't buy your skills or experience! You don't get that kind of knowledge, training, preparedness, and strategic skills in an academic institution! You achieve this through years of operational success, honest insight, strategic business processes, fighting economic downturns, surviving the collapse of the financial markets, and always coming to the top with the hope for a company's future, a successful public market introduction. This book provides an overview of how companies and managers should think, design, and implement if they want to make their companies public. Great read! Highly recommend!

2 people found this helpful

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Kristine Diamond

Pragmatic and Entertaining

Reviewed in the United States 🇺🇸 on May 17, 2021

Verified Purchase

Loved the personal stories that were relatable and applicable to any business that is trying to scale quickly. Steve Cakebread has been part of some of the most historic growth stories in the Valley and beyond. Steve generously shares this experience, including humble insights into lessons learned.

Helpful

Carl Daikeler

This is the only book with this kind of valuable insight I have ever found

Reviewed in the United States 🇺🇸 on December 13, 2020

I have yet to find another resource that answers the questions of what is required in time and preparedness to take a company public which is so comprehensive but readable. Getting perspective from someone who has “been there, done that” that isn’t self promotion but is truly insightful from the inside of the process is rare to find, but Steve Cakebread did a great job with this book. As I look to expand my own vocabulary of options for growth and having the resources to do it, from raising debt, private/growth equity, to even the possibility of being a public company, it’s good to finally have a resource to turn to like this one.

Helpful

Mark Gandy

Not Just for Public Company CEOs, CFOs, and Board Members

Reviewed in the United States 🇺🇸 on December 15, 2020

While I pre-ordered this book weeks ago, I approached it thinking this book is only for businesses about to go public. Not, so. The chapters on Systems and Governance were outstanding and apply to any business including nonprofits.

Written in the first person, the book does not read like a dull textbook. It's broken down into 12 chapters. The first 10 address before the IPO. Chapter 11 is IPO Day. The last chapter is after the IPO. The structure is certainly digestible and can be used as a guide for taking a company public.

Favorite big ideas include -

+ the real CFO (no, he's not critical of the business manager CFO at all)
+ requirements for the finance team
+ 3 critical questions to answer before going public (excellent!)
+ small businesses should act like a public business
+ business assessment
+ a primer on when to invest in scaleable systems and which ones
+ Steve's ingenious way of benchmarking with other public companies
+ the 5 types of investors (very helpful)
+ a 5-year plan that's actually used
+ the priorities after the IPO

While a 5-star book, here are a few suggestions for the next edition -

+ pictures of the brown Buick and IPO Day at the NYSE
+ an Audible version
+ in the Appendix which is very helpful - add a few columns for a start date, level of complexity, and who should manage

While this is Steve's first book, I'm betting this is not his last. This guy knows how to keep his readers engaged.

2 people found this helpful

Helpful

Top reviews from other countries

Annie

Some wisdom if you can stand the writing style.

Reviewed in Japan 🇯🇵 on May 27, 2021

Verified Purchase

The author has an IPO-sized chip on his shoulder, frequently going on a tangent tooting his own horn and disparaging VCs and investment bankers.

The author also contradicts himself in multiple places. For example, he claims to have voluntarily left his early job as an accountant, but later in the book states that he was fired from the same job to suit that chapter’s narrative. Another example is his deification of the IPO as a means of honoring and rewarding the hard work put in by rank and file employees, while in the very next chapter recommending the termination of entire teams of employees to prepare for an IPO. His contradictions are somewhat shocking for someone who claims to have made a living as an accountant.

Anyway, if you can get past the writing, there are nuggets to be found here and there.

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