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About Ian R. Clayton
I like to write about people and places and technology that helps us all share our passion. I am the CEO of a tourism development company, AXSES and I travel, creating stories about people and places: Simple stories like "unwinding at the speed of light" a journal of my 5 days in Bequia. Like my account of Dominica in our magazine TravelersInsights.com, World Heritage and my WorldSagas.com stories of people and history. My current project is LifestylesoftheArtisan.com - short video interviews of real artisans from farmers and crafstpeople to vendors and plantation owners with a passion for what they and how they contribute.
I write boring blogs on technology which you will find on MarketingHotelandTourism.com, TravelWatchNews.com and on many sites on the Internet. Before that I helped business owner's deal with technology. That got me on Canadian TV way back at the dawn of the PC. AXSES was also featured in the Financial Post and later in the New York Times for our work in social media (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) .
My First book was How to Build Your Business Online. It was Nominated for the Small Business Book Awards in Technology. It was followed by the 3 part series:
- Hotel WEBSITE Strategies www.MarketingHotelsTourismOnline.com * BestSeller on Amazon
- DIGITAL MEDIA www.MarketingHotelsTourismOnline.com/digitalmedia
- TECHNOLOGY www.MarketingHotelsTourismOnline.com/technology
They are a simple yet powerful series of "how to book" that is easy to read yet is packed with insights, tips and first hand experience in building and marketing a business today.When you buy any book be sure pick up your BONUS video tutorials at the links above.
Ready for publishing is Rogues in Paradise, a whimsical account of characters and places on my travels. You will meet personalities that you will never see in the typical tourism retreats and lodgings.
Marketing Hotels and Tourism Online is an essential manual with simple, practical and actionable advice that will get you inspired, focused and ready to take direct control of your on line marketing, reputation management, PR and public relations. Website, the first in the series outlines a simple and powerful process to build a solid website messaging and sales strategy to attract the right travelers, get more leads and more bookings. Essential strategies to increase direct bookings are covered throughout the series.
Hoteliers have always had superior knowledge of their property, services, products and destination, as well as guest needs and interests. In the past this advantage was hidden, as hotel managers and marketers had little access to travelers directly. In the new digital age distribution, publishing, advertising, marketing reputation management and public relations have shifted from traditional media to the new digital system that are far more accessible to small hotels and tourism companies. Today hoteliers, tourism operators and destination marketers have the ability to communicate directly to the widest possible audience.
This book explains how to position your hotel and tourism service to the best possible advantage over the competition. it demonstrates the tools and strategies that will help you to capture visitor information and provide relevant content as part of an effective sales funnel. It covers the latest automated merchandising strategies that will reach and engage travelers and covert more high margin direct booking. It will explain how to get he best results from online distribution while maintaining brand integrity and optimizing direct sales.
The book is divided into 3 easy to read and understand sections, these are:
1. WEBSITE How to perfect your web messaging strategy and website presence.
2. DIGITAL MEDIA How to create your digital network to communicate directly with your market.
3. TECHNOLOGY Are the OTAs Eating your Apples - How to beat the Online Travel Agents at their own game and get more direct bookings.
Get Your Hands On A Rich Collection Of Marketing Wisdom! A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media… … Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation!
Paperback edition https://www.amazon.com/dp/1520609760