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About Ian R. Clayton
I write boring blogs on technology which you will find on MarketingHotelandTourism.com, TravelWatchNews.com and on many sites on the Internet. Before that I helped business owner's deal with technology. That got me on Canadian TV way back at the dawn of the PC. AXSES was also featured in the Financial Post and later in the New York Times for our work in social media (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) .
My First book was How to Build Your Business Online. It was Nominated for the Small Business Book Awards in Technology. It was followed by the 3 part series:
- Hotel WEBSITE Strategies www.MarketingHotelsTourismOnline.com * BestSeller on Amazon
- DIGITAL MEDIA www.MarketingHotelsTourismOnline.com/digitalmedia
- TECHNOLOGY www.MarketingHotelsTourismOnline.com/technology
They are a simple yet powerful series of "how to book" that is easy to read yet is packed with insights, tips and first hand experience in building and marketing a business today.When you buy any book be sure pick up your BONUS video tutorials at the links above.
Coming Soon
Ready for publishing is Rogues in Paradise, a whimsical account of characters and places on my travels. You will meet personalities that you will never see in the typical tourism retreats and lodgings.
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Blog postNew Your Times Featured Tourism Authority and Author Ian R. Clayton\'s Book, Digital Media sums up what you need to know about marketing Hotels and Tourism...
https://www.linkedin.com/posts/irclay_tourism-hotelmarketing-tourismstrategies-activity-6769993313014681600-RhEV/Ian Clayton CEO, AXSES http://axses.com email AXSES6 days ago Read more -
Blog postNew Your Times Featured Tourism Authority and Author Ian R. Clayton's Book, Digital Media sums up what you need to know about marketing Hotels and Tourism online.
The book is packed with 20 years of wisdom and practical digital strategies that anyone can implement now. The book is easy to read and comes with access to a wealth of case studies and bonus membership.
Grab it now on Amazon at http://digitalmediaebook.com
Ian Clayton CEO, AXSES http://axses.com e2 weeks ago Read more -
Blog post/PRNewswire/ -- Royal Caribbean International will for the first time call Barbados \"home\" next winter, offering travelers fresh ways to experience the...
https://www.prnewswire.com/news-releases/royal-caribbean-launches-new-adventures-from-barbados-301207944.htmlIan Clayton CEO, AXSES http://axses.com email AXSES2 months ago Read more -
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Blog postSEO & Rankbrain Techology in Transition. Social indexing is failing but content marketing and social media works. You have to do it right!
https://marketinghotelsandtourism.com/seo-rankbrain-technology-transition/Ian Clayton CEO, AXSES http://axses.com email AXSES2 months ago Read more -
Blog postSEO & RankBrain Merging Technology and Social Distancing COVID-19 has ushered in the digital age like nothing that came before it. Digital has become the primary media for advertising and we are reaching critical mass in digital connectivity. Over 50% of the world is now active online. Source: see The Why of Digital Media […]
The post SEO & RankBrain – Technology in Transition appeared first on MARKHAT.COM.
2 months ago Read more -
Blog post
The Pandemic has changed the way we work and conduct business in many ways. Analysis of Covid19 impact on markets show a 10% jump from the beginning of 2020. Right now around 50% of the world is active on social media. and digital media marketing proliferates.
As electronic commerce takes center stage with social distancing and also lockdowns, it is also faced with huge transitions as modern technology changes everything.
Fin2 months ago Read more -
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Blog postThe who, why, what and how of Digital Media - An easy to read book without the jargon and shows us how to excel in today\'s digital world.
https://marketinghotelsandtourism.com/whowhywhathow-of-digital-media/Ian Clayton CEO, AXSES http://axses.com email AXSES2 months ago Read more -
Blog postThe Why of Digital Media explains the who, why, what and how of both the book and the media. The book explains what you need to know about marketing online today! The short video below highlights the motivation for the book and reason I decided to give it away as a New Year’s gift in […]
The post The Why of Digital Media appeared first on MARKHAT.COM.
2 months ago Read more -
Blog postTime is running out for Free download of Digital Media - Jan 4 to 8- Get it now at: ➡️http://digitalmediaebook.com
Why You Should Care
1.Over 50% of the world is now active on Digital Media. - Adverting on Digital Media outranks all other formats.
2. Online explodes as mobile devices proliferate and deliver enhanced virtual experiences - Travelers are turning to social media for vacation ideas. - Guests want explore and experience2 months ago Read more -
Blog postGrab you copy now - http://digitalmediaebook.com Amazone free day january 4 to 8
Ian Clayton CEO, AXSES http://axses.com email AXSES2 months ago Read more -
Blog postIn the spirit on New Year 2021, I am gifting my latest book “Digital Media” – Free to all friends – This is an Amazon Kindle Free-Days promotion. From January 4 to 8. The book has assisted many users to traverse the Internet and virtual reality. Internet has amplified with COVID lockup and everybody now […]
The post My 2021 Digital Media Reward To Friends appeared first on MARKHAT.COM.
2 months ago Read more -
Blog postIn the spirit on new year I am gifting my latest book "Digital Media" to all friends and followers - This is an Amazon Kindle Free-Days offer. It will run from Jan 4 to 8. Get it at http://digitalmediaebook.com The book has helped many to navigate the new online and virtual reality. Online has surged with COVID lockup and everyone now sees its merit- This book “DIGITAL MEDIA” explains the big picture and show how all the parts work together.
Ian Clayton CEO, AXSES http://axses.co2 months ago Read more -
Blog postBarbados Chattel Houses were the first homes that freed slaves owned. They were a unique modular design, build on coral stones and could be easily moved as employment changed.
https://barbados.org/blog/chattel-houses/Ian Clayton CEO, AXSES http://axses.com email AXSES2 months ago Read more -
Blog postGet details of how Barbados is handling Covid and re-starting air travel now. Visitors who want to get away from lock-down at home can Retreat to Barbados. Now ranked as a Covid-safe Holiday Vacataion destination. COVID Air Travel Stats: Managing The Virus With Intensive Testing & Tracking
The post Barbados Covid-19 Air Travel Tactics For Safe Vacations appeared first on MARKHAT.COM.
3 months ago Read more -
Blog postMovie Trailer storytelling is the next step in brand marketing. This blog shows how it can be done effectively without Hollywood.
https://allcastmarketing.wordpress.com/future-vision/Ian Clayton CEO, AXSES http://axses.com email AXSES4 months ago Read more -
Blog postBarbados Ranked as a Covid Safe Destination
Barbados Covid Air Travel Stats - Daily update on Covid Testing and air travel data including visitor arivals and latest data on positive covid tests.
https://barbados.org/blog/covid-air-travel-stats/
Ian Clayton CEO, AXSES http://axses.com email AXSES4 months ago Read more -
Blog postThis is a short triler of the mystry of the catsle- They say ghots still walk the grounds with many a tale to tell- The the full video at https://www.youtube.com/watch?v=WqlMzxorhCE&t=20sIan Clayton CEO, AXSES http://axses.com email AXSES4 months ago Read more
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Blog postSam Lord\'s Castle - The Man & The Icon: The saga of the ruthless desire & intrigue of a well-bred man who became the most inventive pirate of the Caribbean.
https://barbados.org/blog/sam-lords-castle-the-man-the-icon/Ian Clayton CEO, AXSES http://axses.com email AXSES4 months ago Read more -
Blog postSee the Barbados Frigatebirds Drifting Effortless on the Wind. Learn about these amazing creatures that await you in Barbados.
https://barbados.org/blog/effortless-frigatebirds-drifting-on-the-wind/Ian Clayton CEO, AXSES http://axses.com email AXSES5 months ago Read more -
Blog postTime-out: Relax and marvel at these magnificent 6 foot wingspan frigatebirds as they glide effortlessly. They float in the air, drifting with the wind with just a flick of a wing now and then.
https://www.linkedin.com/posts/irclay_frigatebirds-nature-barbadodbirds-activity-6717801346491400192-X8nfIan Clayton CEO, AXSES http://axses.com email AXSES5 months ago Read more -
Blog postBarbados Featured in Timelifestyle. This destination received a lot of attention in the past few years, and it would probably be one of the most visited ones if the COVID-19 pandemic didn’t ruin our summer completely.
https://www.timeslifestyle.net/attractions-things-to-do-in-barbados/Ian Clayton CEO, AXSES http://axses.com email AXSES5 months ago Read more -
Blog postSkeetes Bay Fishing Village and Fish Market Centre. On the rugged East Coast with its special beauty and breathtaking scenery.
https://barbados.org/blog/skeets-bay-fishing-village/Ian Clayton CEO, AXSES http://axses.com email AXSES5 months ago Read more -
Blog postBarbados Boardwalk Story. The 5 minute movie takes you on a picturesque speed walk on this spectacular sea-side Boardwalk. See the history of how this ...
https://www.linkedin.com/posts/irclay_tourism-hospitalitymarketing-explore-activity-6712740011231600640-if83Ian Clayton CEO, AXSES http://axses.com email AXSES5 months ago Read more -
Blog postBarbados Boardwalk was erected on South Coast in Hastings in 2008. Here we look at how things have changed, comparing what was and is a decade later. Read the blog for details of this massive coast conservation project that has become a major tourism attraction.
https://barbados.org/blog/first-barbados-boardwalk-by-the-sea/Ian Clayton CEO, AXSES http://axses.com email AXSES6 months ago Read more -
Blog postThis page is a walk back through history. The original images and descriptions of the South Coast Boardwalk are preserved. New images and updates follow the original text. Much has changed. it is very much is a constant state of change with natures shifts and tides and waves that build up sand. At the same time development along the walkway continues See the full story of the points along the way at https://barbados.org/blog/boardwalk Ian Clayton CEO, AXSES http://axses.com email AXSES6 months ago Read more
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Blog postList of which hotels are open In Barbados. Also learn latest details on in-flight virus spread and forensic tracking.
https://barbados.org/blog/which-hotels-are-open-in-barbados/Ian Clayton CEO, AXSES http://axses.com email AXSES6 months ago Read more -
Blog postThis video is a summary of the blog of hotel opening & current state of air travel in the age of risk. Check this website for details https://barbados.org/blog/hotelsopen Latest research about in-flight risk of virus transmission and how tourism is keeping ahead of the spread with forensic style tracking! Ian Clayton CEO, AXSES http://axses.com email AXSES6 months ago Read more
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Blog post\"Sargassum a beautiful menace\", is a Caribbean tourism dilemma. See how Barbados is cleaning beaches and oceans & mining biodiverse products and energy.
https://barbados.org/blog/sargassum-a-beautiful-menace/Ian Clayton CEO, AXSES http://axses.com email AXSES6 months ago Read more -
Blog postBarbados Tourism Revival in spite of isolation & quarantine. The airport accepts 4 airlines, testing 100s of arrivals. Any who test positive are isolated.
https://barbados.org/blog/barbados-tourism-revival/Ian Clayton CEO, AXSES http://axses.com email AXSES7 months ago Read more -
Blog postPlans for the reopening of global tourism vary as to timelines and strategies due to the many different scenarios, level of and control of the virus and options on what are safe and feasible global tourism reopening strategies. This blog reviews informed views and thinking across a wide spectrum of professions and the media. We […]
The post Global Tourism Reopening Strategies appeared first on MARKHAT.COM.
9 months ago Read more -
Blog postDigital Media Was a Huge Change – But What’s Next? What to Expect in the Tourism Crisis Post-COVID-19. The time to act and plan is now. Get up to speed with digital media and website branding now. The question now is about survival and the trade is racing in with wise advise on how to […]
The post Tourism Crisis Post-COVID-19 Now appeared first on MARKHAT.COM.
10 months ago Read more -
Blog postThe Website Strategy Process is a set of techniques and a system for perfecting your website presence and positioning to gain trust and build brand integrity. It was developed and perfected by the Power Marketing Consultant Network as a way to amplify your brand website for digital marketing. Messaging, Hot Buttons & Website Strategy […]
The post What is Website Strategy Process appeared first on MARKHAT.COM.
1 year ago Read more -
Blog postKeywords as Vital Today as a Decade Ago The first book in the series Marketing Hotels and Tourism is the award-winning WEBSITE. It’s an illustrated guide to the WEBSITE process and marketing strategy. The book starts by evaluating the dramatic changes in hotel and tourism marketing in the digital age. Like everything in the digital […]
The post The Keys to Travel Marketing appeared first on MARKHAT.COM.
1 year ago Read more -
Blog postNew Review of WEBSITE A new review has been added to the information about the book WEBSITE Marketing Today – Trends and Fatal Mistakes. This is the first book in the series on Marketing Hotels and Tourism. The new page starts with a summary of the first chapter, “Travel Then and Now”. It goes on […]
The post Website Marketing Today – Trends and Fatal Mistakes appeared first on MARKHAT.COM.
1 year ago Read more -
Blog postSetting up IGTV Marketing Instagram’s IGTV, used for marketing stories, highlights and posts with video, has taken a huge step forward as Instagram has added IGTV Integration. It is now an integrated platform that can be a powerful launch pad for promoting any product or service. This is especially true for hotels and tourism destinations. […]
The post IGTV Marketing – Maximizing Stories, Highlights, Posts with Video appeared first on MARKHAT.COM.
1 year ago Read more -
Blog postThe Story of the Barbados Historic Railway Movie Writing this blog on getting “Your Travel Story on Google News” began with a tour of the St. Nicholas Abbey Heritage Railway. I was looking for interesting content to post to my Lifestyles of the Artisan Instagram Account. I arrived early and took lots of photographs of […]
The post Your Travel Story on Google News – Case Study appeared first on MARKHAT.COM.
1 year ago Read more -
Blog postThe failure of Thomas Cook, a huge travel brand, should be a warning to all tourism companies about the dramatic changes in tourism today. The lessons from Thomas Cook’s failure should not be ignored. In this summary, we look at several news sources and analyses. The company cites the instability of some prime destinations as […]
The post Lessons From Thomas Cook’s Failure appeared first on MARKHAT.COM.
1 year ago Read more
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If you’re determined to embark on digital marketing for your hotel or tourism company, but you ‘re deterred by the complexity of the task, we have news!
If you’re set on giving your business THAT upward trend, with most efficient digital marketing strategies, this book is exactly what you need!
Get Your Hands On A Rich Collection Of Marketing Wisdom!
A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media…
… Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation!
And he is sharing with all ambitious hotel & tourism business owners a wide range of life-changing tools, tips and techniques to expand your customer base through the smart use of the social and digital media.
Get On The Map, Ensure High Ranking & Skyrocket Your Bookings!
If you think it’s time to save time and tons on money on poor or zero result marketing strategies, you’re definitely in the right place!
No more theories! Get the first-hand knowledge you need to embark on successful online marketing through tried, tested and proven marketing techniques, precious tools and sound promotion advice:
- turbocharge your business digital potential with the high traffic it deserves
- get highly ranked and easier to find
- build a stellar reputation
- get featured in the press
- get in charge of the marketing game and ahead of the pack!
Walk Your Path To Success With Confidence!
Easy-to-follow and comprehensive, this book is a real gem for practical guidance with the last trends in digital marketing, which will help all hotel and tourism professionals feel inspired, supported and empowered to start their own success story!
Order Yours NOW & Turn Over A New Leaf On Your Hotel Or Tourism Business!
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Authors note
The Marketing Hotels and Tourism Online Series are three books - WEBSITE, DIGITAL MEDIA & TECHNOLOGY - that provide simple but powerful, practical and actionable advice and know-how for hotel and tourism professionals, owners and marketers. These books will get you inspired, focused and ready to take direct control of your online marketing, reputation management, and public relations.
All Books include actual case studies, illustrations and examples from tourism. The strategies, tools and resources apply to any business and the book is especially reliant to small business owners, manager and industry professionals.
Book 1 is for business mangers, owners and professionals who might be digital novices, It requires little or no knowledge of the internet.
Book 2 digital media is still at the introduction level but it introduces more advanced topics although all at a easy to follow level.
Book 3 is the most advanced level and build on book 1 and book 2.
Marketing Hotels and Tourism Online is an essential manual with simple, practical and actionable advice that will get you inspired, focused and ready to take direct control of your on line marketing, reputation management, PR and public relations. Website, the first in the series outlines a simple and powerful process to build a solid website messaging and sales strategy to attract the right travelers, get more leads and more bookings. Essential strategies to increase direct bookings are covered throughout the series.
Hoteliers have always had superior knowledge of their property, services, products and destination, as well as guest needs and interests. In the past this advantage was hidden, as hotel managers and marketers had little access to travelers directly. In the new digital age distribution, publishing, advertising, marketing reputation management and public relations have shifted from traditional media to the new digital system that are far more accessible to small hotels and tourism companies. Today hoteliers, tourism operators and destination marketers have the ability to communicate directly to the widest possible audience.
This book explains how to position your hotel and tourism service to the best possible advantage over the competition. it demonstrates the tools and strategies that will help you to capture visitor information and provide relevant content as part of an effective sales funnel. It covers the latest automated merchandising strategies that will reach and engage travelers and covert more high margin direct booking. It will explain how to get he best results from online distribution while maintaining brand integrity and optimizing direct sales.
The book is divided into 3 easy to read and understand sections, these are:
1. WEBSITE How to perfect your web messaging strategy and website presence.
2. DIGITAL MEDIA How to create your digital network to communicate directly with your market.
3. TECHNOLOGY Are the OTAs Eating your Apples - How to beat the Online Travel Agents at their own game and get more direct bookings.
Get Your Hands On A Rich Collection Of Marketing Wisdom! A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media… … Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation!
Paperback edition https://www.amazon.com/dp/1520609760