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Icarus Deception How High Will You Fly? Paperback – December 31, 2012
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About the Author
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com. --This text refers to the Hardcover edition.
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Top Customer Reviews
I don't know how other people judge whether this book is good or not, but I do know that it was very good for me. At a time when I felt like the wax was peeling away from my own wings, in this book Seth helped me get back some of my lift.
We all love Pressfield's book and it's true that in Icarus Seth covers ideas he has hit before, but inside this book Seth takes us on a journey, of not just what it takes to fly, but to keep soaring higher and higher.
Creating remarkable art takes more than creativity and go go go. It takes the right guides at the right time, and that's what Icarus was for me.
His basic message is to create things you feel compelled to create, because that's your best shot at success in this new economy.
With the advent of the Internet, distribution is now basically free. In the traditional economy, everything was tangible and thus scarce. Customers demanded these goods, so value was created when you could bring these goods to the customers. That created lots of gatekeepers who would decide how to allocate their scarce resources: retailers charge slot fees, publishing houses pick authors, etc.
However, now distribution is free: billions of people are (mostly) free to connect with any of the others billions of people. It’s an unprecedented and amazing time for us, given how important connections are to us.
But because distribution is free, there’s a lot more noise out there. Curation is still important. How do you cut through all the noise and add value to other people?
The answer is that you do things that are valuable and are worthy of cutting through the noise. And the author asserts you do that in two ways: making a commitment to art, and getting good at that art.
Art, as defined by the author, is work that is new, real, and important. It’s using your gifts to make a difference in other people’s lives.
It’s operating without a map, exploring the edge of what’s possible. And, it’s inherently risky. You might fail. You’ll probably fail. There have always been “safe paths”, but those necessarily required you to follow a plan that’s not yours. And people usually have to give up part of themselves to follow it.
Instead, now today, we live in a world where you can create your own path. You can find and serve your customers wherever they are. But you need to find your unique offering, because if you just copy someone else, then customers will just go to that someone else.
There are millions of bloggers out there, but certain bloggers stand out in part because of their unique voice. We connect with them, we like their style and personality. But I’m not going to connect with every great blogger because some will just rub me wrong. That’s OK, because someone I connect with will rub someone else the wrong way.
When you can’t please everyone, that’s OK in the new economy. In fact, that is a differentiator.
One action item from this book is to recognize situations where I’m feeling internal fear/stalling/insecurity when creating, recognizing procrastination and subtle instinct to seek approval. Another is to remember that shame is a choice – you can’t feel ashamed without your permission, only if you agree it’s bad.
The major critique I have for this book is it’s way too long. This thing could’ve been 25% the size and still gotten the major points across. It meanders this way and that way. I’m sure he could’ve made more concise without compromising himself.
Like most reviewers so far, I bought this book because I'm a fan of SG. However, while I do believe he is preaching his message with the sincere intention to serve us, his readers, I must disagree with the raving reviews. As I read the same message he's given us before, remixed with nuggets from his vast reading, I feel deja vu. The book is like a handful of fortune cookies from SG's all-you-can-eat Chinese buffet.
The Icarus Deception is grab-bag of his market insight and signature motivational style, already well-expressed on his blog and in his other books. The references to SG's broad reading (even Ulysses gets a nod) was probably thrown in to mix things up, but all it does for this reader is mix up things.
The cajoling to seize your destiny, and live as an artist of life, is not without charm. But SG can do better. He is better than this book. His readers certainly deserve better. Mr. Godin, your readers deserve all of that enormous brain of yours, not just the clever marketing gland (which I can only assume is just above the lizard brain).
A good book on life and work as an artist is the "The Elephant and the Flea" by Charles Handy.
Most Recent Customer Reviews
The book has good content and I do agree with the author on most of his critics on the mindset of being in the comfort zone, but what...Read more