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Jonathan Zufi

Iconic: A Photographic Tribute to Apple Innovation Hardcover – January 1, 2013

by Jonathan Zufi (Author), Forest McMullin (Editor), Lisa Clark (Illustrator),

182 ratings

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With a breathtaking collection of unique photography, ICONIC: A Photographic Tribute to Apple Innovation takes the reader on a tour of the most visually stunning and important products produced by the world's most innovative company - Apple. Follow Apple's journey through a photographic collection of their most important desktops, portables, peripherals, prototypes, iDevices (iPad, iPod and iPhone) and packaging. Created as a tribute to the army of engineers, designers, product managers, and visionaries that navigated Apple through this incredible journey, ICONIC is the ultimate coffee table book for every Apple fan, and the perfect gift for any Apple owner who ever wanted to explore and discover the true roots of their favorite iMac, iPod, iPad, or iPhone.

Print length

340 pages
Language

English
Publisher

Ridgewood Publishing, LLC
Publication date

January 1, 2013
ISBN-10

0988581701
ISBN-13

978-0988581708
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Editorial Reviews

Review

"In an email, Mr. Wozniak said ...the work "blows me away," - Wall Street Journal

"Apple's number one fan." - Bloomberg TV

"No less of an authority than Apple co-founder Steve Wozniak wrote a foreword to the book." - CNN

"[Jonathan doesn't] work for Apple but clearly [he has] a passion for them...and the photos prove it.. these are amazing pictures." - CNBC

"It's something of a labour of love, all done with an eye for form as much as function resulting in something that, if not approved by Apple, you suspect wouldn't necessarily cause them to object." - Esquire Magazine

From the Inside Flap

To be considered iconic, a company must earn the reputation of being the singular model of success within its field. It must symbolize success with an underpinning of some greater good; it must fulfill a leadership role within its industry. Apple, by virtue of its ability to continually innovate and deliver forward-thinking products that satisfy the wants and needs of today's technology-driven society, has earned the right to be called iconic.

Apple reached this pinnacle of American innovation as a result of the unprecedented combination of engineering, product design, marketing, and execution it has continued to achieve since its creation in 1976. Apple products reflect an evolution of design that began with a single circuit board and evolved into the most advanced consumer electronics devices in the world today. Through strong leadership and in the hands of the best and brightest engineers and designers, Apple exemplifies the artistry of form-meeting-function--and continues to make technology beautiful, usable, and desirable.

Iconic: A Photographic Tribute to Apple Innovation takes the reader on a breathtaking tour of some of the most visually stunning and important products to have come out of Cupertino, starting with the Apple I through a wide range of Apple classics, including desktops, portables, peripherals, iDevices, product packaging, and even prototypes. With vivid color and detail, Iconic looks back at over thirty-five years of Apple to see its journey of design that made it the company and brand it is today. Created as a tribute to the army of engineers, designers, product managers, and visionaries that navigated Apple through this incredible journey, Iconic is the ultimate coffee table book for every Apple fan, and the perfect companion for every Apple owner who ever wanted to explore and discover the true roots of their favorite iMac, iPod, iPad, or iPhone.

Publisher ‏ : ‎ Ridgewood Publishing, LLC (January 1, 2013)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 340 pages
ISBN-10 ‏ : ‎ 0988581701
ISBN-13 ‏ : ‎ 978-0988581708
Item Weight ‏ : ‎ 5.4 pounds

Best Sellers Rank: #1,651,622 in Books (See Top 100 in Books)
- #898 in Industrial & Product Design
- #54,895 in Computers & Technology (Books)

Customer Reviews:
182 ratings

About the author

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Jonathan Zufi

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In 2009, Jonathan conceived the idea of photographing every product ever made by Apple and began showcasing his work on his website shrineofapple.com. He has been a leader in technology innovation since the mid 1980s. In 2002, he received the Pearcey Award, one of the Australian government's highest awards for IT innovation for pioneering achievement and contributions to research and development within the IT industry. He has a Bachelor of Computing (with honors) from the department of Robotics and Digital Technology at Monash University in Melbourne, Australia.

Follow Jonathan on:

- Twitter (@shrineofapple),

- Medium (https://medium.com/@shrineofapple)

- YouTube (https://www.youtube.com/watch?v=1LLOzST3t9g)

Jonathan is a seasoned technology executive with over 30 years experience in software and hardware. As Vice President of Product Technology, Jonathan is tasked with defining the strategic technology roadmap and vision for the Kids II product portfolio with a goal of delivering a meaningful and impactful experience for both baby and parents. Jonathan brings deep experience spanning mobility, Internet of Things, multi mode user experiences (AR/VR) and cloud - across development, testing, integration and implementation. In his day to day role at Kids II, Jonathan works directly with product design and packaging, marketing, insights and sales to use technology to bring meaningful experiences into the home supporting over 400 infant and baby products delivered to more than 76,800 retail outlets worldwide, across Kids II’s seven unique brands: Baby Einstein, Bright Starts, InGenuity, Comfort & Harmony, Disney, Oball and Taggies.

Originally from Melbourne, Jonathan lives in Atlanta, Georgia with his wife Louisa and their two children. Jonathan's first Apple product was an Apple IIc.

Customer reviews

5 star		80%
4 star		12%
3 star		4%
2 star		1%
1 star		2%

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Top reviews from the United States

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Joel Glastetter

Best Apple product photos available!

Reviewed in the United States on June 22, 2015

Verified Purchase

This is a very fun book and the photography is excellent. My actual Lime Green iBook SE is pictured in this book (pages 110, 112-113 and 115 in the revised edition), so I'm a little biased. Johathan Zufi purchased my iBook from ebay in order to photograph it for this book, so I HAD to buy it, but if you love apple products, you will see some excellent photos of them here in this collection. I know a lot about older Apple stuff, and I saw at least a few products that I did not know ever existed.... and many others that I had at one time and remembered fondly... so it was fun. There are some neat quotes from Apple guys too... Johathan Zufi is a great guy too. I have spoken with him a few times via email and he is always responsive and courteous. I'm happy to support his effort here, which was massive and you will be able to see that right away when you look at this awesome book.

10 people found this helpful

Helpful

S. Kosloske

Amazing work

Reviewed in the United States on February 21, 2014

Verified Purchase

I remember reading about this on a tech blog site, I think the author announced he was almost done with it, and posted some pics and was taking orders. Something vague like that. Anyway, then I saw this in my recommended list on Amazon and decided to pick it up based on the reviews.

Yes, $75 is a lot for a coffee table book. But it's a small publisher effort, so it's understandable. And the work is excellent. It truly is very well executed.

Normally I would just page through a book like this in one sitting and throw it on the shelf and go back to it over time to remember the "old days". With this book, it took several days to complete it, I wanted to read all the copy, and there is so much to see on the pictures, it's pretty much covered the entire span of Apple technology.

Even if you have the Apple Design book (as I do), I would recommend this title. It's excellent.

One person found this helpful

Helpful

JUST AN AVERAGE JOE

A beautiful book and a rare treat for Apple fans

Reviewed in the United States on January 22, 2014

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A great coffee table book. Beautiful photos and perfect for anyone who uses/loves Apple products or follows the Company. It highlights a lot of products that I've owned over the years and had since forgotten, as well as products I remember fondly e.g. the bondi blue iMac. There are even photos of accessories and peripherals. I found the the last photo - a nod to Steve Jobs - to be particularly touching. The original book I received had black smudges on a few of the pages from the printing process. When I noted the imperfections in an earlier review, the author contacted me and sent a replacement. This gesture showed me how much care the author put into this endeavor. A real treat.

6 people found this helpful

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Garrison Moratto

A great work with a few glaring faults

Reviewed in the United States on August 1, 2020

Verified Purchase

The book is thoughtfully laid out and a joy with two primary complaints: it isn’t as comprehensive as it should be and there is no standardized approach to the photos (all at different perspectives/angles). Also the book is outdated and many new products out aren’t included (among a few other regrettable decisions as regards quotes).

One person found this helpful

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Jonathan Marks

A celebration of excellence.

Reviewed in the United States on November 15, 2017

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This is a truly fantastic coffee table book. It also reminds me that design innovation at Apple has been going on for decades, especially when you realize that many of the materials used in the latest iPhone were simply theories and wishes a few years ago. Also makes a great gift - gave a copy to my son who's just started a new company. Also highlights the huge task ahead if Apple wants to maintain it's name as iconic. There's not much revolution left in phone design.

One person found this helpful

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Fred Rose

Wow!

Reviewed in the United States on March 30, 2019

Verified Purchase

Really impressed with this nice coffee table book. It covers from Apple I to many of the products of 2012. Great photo quality and a great resource of detail with photos of many unknown prototype devices.

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Wesley Lowe

Wonderful

Reviewed in the United States on March 23, 2016

Verified Purchase

Love this book. I was a little disappointed that it had a couple little dents/scuffs on the front cover but that's an Amazon shipping issue.

The book it's self is great and I love looking through all the old Apple products. Definitely recommend this book for any Apple addicts.

2 people found this helpful

Helpful

SonicAddiction

This is all about Apple Design

Reviewed in the United States on December 14, 2013

Verified Purchase

This book is a piece of Art, just like Apple's design has always been about the look and feel of simplicity. It is a book devoted to Apple products in pictures. It is very thorough and includes a lot of misses that you would have totally forgot about. I ordered 1 for myself and another for a family member for Christmas after I received mine. He ran an independent Apple franchise in the late 70's through the 80's before being bought out when Apple opened their own unique iconic stores.

Helpful

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D L V

Whats illustrated is interesting but a few less full page ...

Reviewed in the United Kingdom on May 2, 2016

Verified Purchase

Whats illustrated is interesting but a few less full page photos of legacy products and more of the recent products, strangely omitted, especially the detail that goes into manufacturing would have been welcome.
In fact if i had browsed this in a bookshop first i probably wouldnt have bought it.

3 people found this helpful

Julie

The best book in the market!

Reviewed in the United Kingdom on September 11, 2015

Verified Purchase

This is the book that I was looking for! I love Apple products, because of their quality and stunning design. I am interested in first Apple products and in the company history. This book shows almost all Apple products. The design of the book is perfect. Great quality pictures. Well presented! The best gift for a true Apple fan or those who are interested in technology development.

One minus found - some products missing in this book, but this is not an issue.

It is worth the money, so don't think, just buy it!

One person found this helpful

JWilliams

so if you have an Apple fan in your circle of friends and family I can assure you that they will love it. It's printed beautiful

Reviewed in the United Kingdom on September 23, 2015

Verified Purchase

I'm strictly Blackberry but I bought this for my Apple-nut partner and he adores it, so if you have an Apple fan in your circle of friends and family I can assure you that they will love it. It's printed beautifully on excellent quality paper. Can't go wrong!

3 people found this helpful

Rux

Lovely!

Reviewed in the United Kingdom on March 28, 2016

Verified Purchase

Got this as a really nice coffee table book for an Apple fan and he's extremely pleased with it

3 people found this helpful

Test Everything!

Good buy

Reviewed in the United Kingdom on March 24, 2016

Verified Purchase

Beautiful book and amazing quality

3 people found this helpful

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Iconic: A Photographic Tribute to Apple Innovation Hardcover – January 1, 2013

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About the author

Jonathan Zufi

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