“As leaders, we need to create an environment that effectively draws employee ideas out and empowers implementation. The Idea-Driven Organization provides a practical map on how to get there.”
—Jeff Nagel, CEO, NBTY Inc.
“We’re at the end of the age of being able to do more with less based on tired old management models and thinking. To thrive in the new era, organizations will need to be idea driven. Fortunately, Robinson and Schroeder have written a must-read guide for leaders looking to make this transformation.”
—Chip R. Bell, coauthor of Managing Knock Your Socks Off Service and Managers as Mentors
“To succeed in business today, it is absolutely essential that you tap into the ideas, creativity, and innovation of every member of your team. Working with companies around the world, I have seen that one of the greatest roadblocks to their success is a failure to truly get the most possible value from their talent. I am extremely impressed with this book and have recommended it to many of my clients. The authors lay out a superb blueprint, with lots of tools and examples, for creating an idea-driven organization. This is one of those rare must-read books.”
—John Spence, author of Awesomely Simple
“All outcomes measures are influenced by one critical factor: the number of employee ideas implemented by the frontline employees themselves. Alan Robinson and Dean Schroeder present research findings in many companies and industries that clearly confirm this but also explain how great leaders make it happen.”
—John Toussaint, former CEO, ThedaCare, and author of On the Mend and Potent Medicine
"The Idea-Driven Organization is a challenge to the dominant paradigm of 'Manager Knows Best', replacing it with a more balanced program of top-directed but bottom-driven initiative to keep creativity and productivity flowing. It is no less than a call for a complete house cleaning – from physical and spatial relationships, to organization and information flows, and to changing the mindsets of employees and management alike! Required reading in an increasingly globalized and competitive world."
—Dean Cycon, Founder and CEO, Dean’s Beans Organic Coffee Company and winner of a 2013 Oslo Business for Peace award and the United Nations Women’s Empowerment Principles Leadership Award for Community Engagement
“The idea-driven organization is one that steadfastly listens to its people to ensure the organization remains safe, responsible, productive, and continuously improving. Robinson and Schroeder provide an insightful guide for leaders who are vested in engaging the minds of their frontline employees.”
—Kevin S. Crutchfield, Chairman and CEO, Alpha Natural Resources
“Robinson and Schroeder have written a manifesto that might very well spark a revolution. They show us how the ideas generated by the knowledge and creativity of frontline employees can help any organization, large or small, public or private, become more efficient, more productive, more innovative. I say let the revolution begin!”
—Stan Rosenberg, Massachusetts Senate Majority Leader
“No one has captured the rationale and how-tos for achieving business results through frontline involvement as elegantly and convincingly as Schroeder and Robinson have. Learning how to unleash the significant power of ideas is quite possibly the most important leadership skill needed today.”
—Karen Martin, author of The Outstanding Organization
“The Idea-Driven Organization is an exciting book that makes a compelling case for a simple but very powerful concept—business leaders who learn how to leverage the know-how and ideas of their frontline people will have a major winning edge because most of their competitors either don’t get it or don’t know how to do it. The detailed and provocative case examples are a major strength of the book—they show how business leaders can put ideas into action by tapping the expertise in their own organization.”
—Lee Bolman, coauthor of Reframing Organizations
“The Idea-Driven Organization is so reasonable that the magnitude of its change message is easy to miss. The richness of the examples from all over the world make it fun to read, and the authors convincingly demonstrate the power of incorporating frontline thinking into your organization.”
—Marshall Goldsmith, author of the New York Times bestsellers Mojo and What Got You Here Won’t Get You There
“Robinson and Schroeder have learned from experience the power of people at the front line of the organization actively identifying and solving problems. Building on their previous book, Ideas Are Free, they tell us how to create an environment to encourage the free flow of ideas to become a high performing organization.”
—Jeffrey K. Liker, PhD, Professor, University of Michigan, and author of The Toyota Way
About the Author
Dean M. Schroeder currently serves as the associate dean and director of graduate programs in management and is the Herbert and Agnes Schulz Professor of Management at Valparaiso University in Northwest Indiana. He has served on the board of examiners of the Malcolm Baldrige National Quality Award, is on the board of directors of the American Creativity Association, and has served on several corporate boards.