Kindle
$8.99
Available instantly
Buy used:
$8.88
Delivery Friday, August 9. Order within 13 hrs 59 mins
Or fastest delivery Wednesday, August 7
Condition: Used: Good
Comment: Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. . We offer 100% money back guarantee and 24 7 customer service. Free 2-day shipping with Amazon Prime!
Access codes and supplements are not guaranteed with used items.
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Other sellers on Amazon
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the authors

Something went wrong. Please try your request again later.

The Idea Factory: Bell Labs and the Great Age of American Innovation Hardcover – March 15, 2012

4.6 4.6 out of 5 stars 1,533 ratings

Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.

Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.
Illustrated in B/W. A sweeping, atmospheric history of Bell Labs that highlights its unparalleled role as an incubator of innovation and birthplace of the century's most influential technologies.

Editorial Reviews

Review

“[F]illed with colorful characters and inspiring lessons...The Idea Factory explores one of the most critical issues of our time: What causes innovation?”—Walter Isaacson, The New York Times Book Review

“Riveting… Mr. Gertner’s portraits of Kelly and the cadre of talented scientists who worked at Bell Labs are animated by a journalistic ability to make their discoveries and inventions utterly comprehensible — indeed, thrilling — to the lay reader. And they showcase, too, his novelistic sense of character and intuitive understanding of the odd ways in which clashing or compatible personalities can combine to foster intensely creative collaborations.”—Michiko Kakutani, The New York Times



“One of the best innovation-focused books I've read: It's a wide-ranging, detailed, and deeply fascinating look at the New Jersey lab which has been churning out useful discoveries since the early 1900s.”—The Boston Globe



“Compelling… Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.”—The Wall Street Journal



“[F]ascinating history…the research behind The Idea Factory is astonishing.”—Slate Book Review



“[A]n expansive new history…does an impressive job of illuminating many of Bell Labs’ key technological triumphs.”—Wired.com



“Gertner provides a view of American research and development that will take engineers, scientists, and managers back to the golden age of invention in the U.S…. Gertner follows these odd and brilliant thinkers to the end of Bell Labs in the 1980s and to their own ends, providing readers with insight into management, creativity, and engineering that remain applicable today.”—Publishers Weekly (Starred Review)



"Remarkably well researched, lucidly written."—The Seattle Times



“Gertner handles the experimentation descriptions with elegance and clarity, while proving even more engaging with his profiles of leading Bell lights.”—Newark Star Ledger



"Gertner reveals the complicated humanity at work behind the scenes and provides unprecedented insight on some of history's most important scientific and technological advances. Packed with anecdotes and trivia and written in clear and compelling prose, this story of a cutting-edge and astonishingly robust intellectual era—and one not without its controversies and treachery—is immensely enjoyable.”—Kirkus

About the Author

Jon Gertner grew up in Berkeley Heights, New Jersey—just a few hundred yards away from Bell Labs. He has been a writer for the New York Times Magazine since 2004 and is currently an editor at Fast Company magazine. He lives in New Jersey, with his wife and two children.

Product details

  • Publisher ‏ : ‎ Penguin Press (March 15, 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 1594203288
  • ISBN-13 ‏ : ‎ 978-1594203282
  • Item Weight ‏ : ‎ 1.6 pounds
  • Dimensions ‏ : ‎ 6.75 x 1.5 x 9.75 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 1,533 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.

Customer reviews

4.6 out of 5 stars
1,533 global ratings

Customers say

Customers find the book very well researched and involving. They also say it's a worthwhile read for anyone interested in technology or business. Readers describe the writing style as well written, accessible, and not too technical. They find the story complex and excellent, with drama.

AI-generated from the text of customer reviews

135 customers mention "Entertainment value"131 positive4 negative

Customers find the book entertaining and worthwhile for anyone interested in technology or business. They also say it brings back pleasant memories.

"...In this authoritative and intensely engaging book, Jon Gertner tells us exactly how...." Read more

"...The book was interesting, in that it covered some of the projects that I worked on, and it gave some interesting insights into some of the..." Read more

"...but Mr. Gertner deserves a lot of credit for making a very readable book. The best aspect is how he tells the story through its people and places...." Read more

"...The book "The Idea Factory" by Jon Gertner is one of the best books I have read in a long time...." Read more

99 customers mention "Research"99 positive0 negative

Customers find the book very well researched, with interesting insights into the personalities. They also say the author did an outstanding job researching key people, accomplishments, and the legacy of Bell. Readers describe the book as logically organized, with enough technical detail to warm their geek hearts. They find it inspiring and important, with well-described evolution of the development of management techniques.

"...How did it possibly accomplish all this? In this authoritative and intensely engaging book, Jon Gertner tells us exactly how...." Read more

"...it covered some of the projects that I worked on, and it gave some interesting insights into some of the personalities (such as Claude Shannon) who..." Read more

"...This book is a nicely done. It is covers the subject in clear, non-technical language...." Read more

"...Its a blast of a story and essential to any young innovator or entrepreneur -- it should be required reading in all of the universities that..." Read more

75 customers mention "Story complexity"72 positive3 negative

Customers find the book an excellent read about the amazing history of the people that worked at Bell Labs. They say it brings back lots of memories, and is true to the stories they heard while at the Labs, with drama. They also say it covers the subject in clear, non-technical language.

"...This book is a nicely done. It is covers the subject in clear, non-technical language...." Read more

"...Its a blast of a story and essential to any young innovator or entrepreneur -- it should be required reading in all of the universities that..." Read more

"...The story is inherently fascinating, but Mr. Gertner deserves a lot of credit for making a very readable book...." Read more

"...Gertner's account is fine story telling, in its own way, but it is plain Hell to try to use as an orderly account of Bell Labs history and even a..." Read more

61 customers mention "Writing style"52 positive9 negative

Customers find the book well written, understandable, and easy to read. They also say the labs are accessible and not too technical. Overall, readers say the book is enjoyable to a wide audience and will be useful for majors in physics and chemistry.

"...Jon Gertner writes with a concise, easy style and this book flows along...." Read more

"A fascinating, well-written book that tells multiple stories: the story of Bell Labs as an organization; the stories of the men who led it—scientists..." Read more

"The Idea Factory is a well written presentation of what happened in Bell Laboratories in its early and middle lifetime...." Read more

"...* The book is an easy read, and while he doesn't always get the technical details 100% correct, the author does a credible enough job that the book..." Read more

Top reviews from the United States

Reviewed in the United States on March 16, 2012
During its fifty odd years of existence, Bell Labs was the most productive scientific laboratory on the planet. It won seven Nobel Prizes, contributed innumerable practical ideas underlying our modern way of life and, whether by accident or design, also managed to make some spectacular basic scientific discoveries that expanded our understanding of the universe. How did it possibly accomplish all this? In this authoritative and intensely engaging book, Jon Gertner tells us exactly how.

Gertner's book about this great American institution excels in three ways. Firstly, it describes in detail the genesis of what was then an unlikely research institution. Until then most communication related work was considered to be squarely within the domain of engineering. Bell Labs arose from a need to improve communications technology pioneered by its parent organization AT&T. But the real stroke of genius was to realize the value that basic scientists - mainly physicists and chemists - could bring to this endeavor along with engineers. This was largely the vision of two men - Frank Jewett and Mervin Kelly. Jewett who was the first president of Bell Labs had the foresight to recruit promising young physicists who were proteges of his friend Robert Millikan, a Nobel Prize winning physicist and president of Caltech. Kelly in turn was Millikan's student and was probably the most important person in the history of the laboratory. It was Kelly who hired the first brilliant breed of physicists and engineers including William Shockley, Walter Brittain, Jim Fisk and Charles Townes and who would set the agenda for future famous discoveries. During World War II Bell gained a reputation for taking on challenging military projects like radar; at the end of the war it handled almost a thousand of these. The war made the benefits of supporting basic science clear. It was Kelly again who realized that the future of innovation lay in electronics. To this end he moved Bell from its initial location in New York City to an expansive wooded field in New Jersey near Murray Hill and recruited even more brilliant physicists, chemists and engineers. This added further fuel to the fire of innovation started in the 1930s, and from then on the laboratory never looked back.

Secondly, Gertner gives a terrific account of the people who populated the buildings in Murray Hill and their discoveries which immortalized the laboratory. Kelly instituted a policy of hiring only the best minds, and it did not matter whether these were drawn from industry, academia or the government. In some cases he would go to great lengths to snare a particularly valuable scientist, offering lucrative financial incentives along with unprecedented freedom to explore ideas. This led to a string of extraordinary discoveries which Gertner describes in rich and accessible detail. One feature of the book that stands out is Gertner's efforts in describing the actual science instead of skimming over it; for instance he pays due attention to the revolution in materials chemistry that was necessary for designing semiconductor devices. The sheer number of important things Bell scientists discovered or invented beggars belief; even a limited but diverse sampling includes the first transatlantic cable, transistors, UNIX, C++, photovoltaic cells, error-corrected communication, charged-coupled devices and statistical process control that now forms the basis of the six-sigma movement. The scientists were a fascinating, diverse lot and Gertner brings a novelist's eye in describing them. There was Bill Shockley, the undoubtedly brilliant, troubled, irascible physicist whose sin of competing against his subordinates led to his alienation at the lab. Gertner provides a fast-paced account of those heady days in 1947 when John Bardeen, Brittain and Shockley invented the transistor, the truly world-changing invention that is Bell Labs's greatest claim to fame. Then there was Claude Shannon, the quiet, eccentric genius who rode his unicycle around the halls and invented information theory which essentially underlies the entire modern digital world. Described also are Arno Penzias and Robert Wilson, whose work with an antenna that was part of the first communications satellite - also built by Bell - led to momentous evidence supporting the Big Bang. The influence of the laboratory was so formative that even the people who left Bell Labs later went on to greatness; several of these such as future energy secretary Steven Chu joined elite academic institutions and won Nobel Prizes (Bardeen won two). It's quite clear that the cast of characters that passed through the institution will probably never again be concentrated in one place.

But perhaps the most valuable part of the book deals not with the great scientific personalities or their discoveries but with the reasons that made Bell tick. When Kelly moved the lab to Murray Hill, he designed its physical space in ways that would have deep repercussions for productive thought and invention. Most crucially, he interspersed the basic and applied scientists together without any separation. That way even the purest of mathematicians was forced to interact with and learn from the most hands-on engineer. This led to an exceptional cross-fertilization of ideas, an early precursor of what we call multidisciplinary research. Labs and offices were divided by soundproof steel partitions that could be moved to expand and rearrange working spaces. The labs were all lined along a very long, seven-hundred foot corridor where everybody worked with their doors open. This physical layout ensured that when a scientist or engineer walked to the cafeteria, he or she would "pick up ideas like a magnet picks up iron filings". Other rules only fed the idea factory. For instance you were not supposed to turn away a subordinate if he came to ask you for advice. This led to the greenest of recruits learning at the feet of masters like Bardeen or Shannon. Most importantly, you were free to pursue any idea or research project that you wanted, free to ask anyone for advice, free to be led where the evidence pointed. Of course this extraordinary freedom was made possible by the immense profits generated by the monopolistic AT&T, but the heart of the matter is that Bell's founders recognized the importance of focusing on long-term goals rather than short-term profits. They did this by gathering bright minds under one roof and giving them the freedom and time to pursue their ideas. And as history makes clear, this policy led not only to fundamental discoveries but to practical inventions greatly benefiting humanity. Perhaps some of today's profitable companies like Google can lift a page from AT&T and channel more of their profits into basic, broadly defined, curiosity-driven research.

Gertner's highly readable book leaves us with a key message. As America struggles to stay competitive in science and technology, Bell Labs still provides the best example of what productive industrial research can accomplish. There are many lessons that modern organizations can learn from it. One interesting lesson arising from the cohabitation of research and manufacturing under the same roof is that it might not be healthy beyond a point to isolate one from the other, a caveat that bears directly on current offshoring policies. It is important to have people involved in all aspects of R&D talking to each other. But the greatest message of all from the story of this remarkable institution is simple and should not be lost in this era of short-term profits, layoffs and declining investment in fundamental research: the best way to generate ideas still is to hire the best minds, put them all in one place and give them the freedom, time and money to explore, think and innovate. You will be surprised how much long-term benefit you get from that policy. As they say, mighty trees from little acorns grow, and it's imperative to nurture those little seeds.
179 people found this helpful
Report
Reviewed in the United States on May 22, 2013
Let me start off by noting that I worked at Bell Labs, and its successor, for over 30 years so I'm a little biased about the company.
The book was interesting, in that it covered some of the projects that I worked on, and it gave some interesting insights into some of the personalities (such as Claude Shannon) who were famous and not very approachable. But the best part was to get the social and economic background of some of the developments that I saw onfold. For example, when we were developing Cellular technology, the systems engineers gave presentations that said our potential customers were middle and upper class people such as real estate agents, doctors, and attorneys, and that our potential customer base was several hundred thousand
subscribers.. If you would have argued that cellphones were must-have equipment for everyone over the age of twelve, you would have been laughed out of the room, but that's the reality today.

I've read better histories, but I've read a lot worse. The author does a good job giving the backgrounds of the principal players,
and how they interacted. All in all I'd say it was a pretty good book, and a fascinating one if you had the good fortune
to have been employed there.
4 people found this helpful
Report
Reviewed in the United States on March 26, 2014
“The Idea Factory: Bell Labs and the Great Age of American Innovation, by Jon Gertner, Penguin Books, NY, 2012. This 412-page paperback tells the story of Bell Labs, the research arm of AT&T or Ma Bell. Bell Telephone was established from Alexander Graham Bell's invention of the telephone in 1876. Western Electric became the manufacturing arm of the Bell system (in 1881 after founding as a manufacturer of telegraph equipment and at one time one-third owned by Western Union). Bell Labs was formed in 1925 from the research department of Western Electric, originally located on West Street in New York City. The lab had achieved significant success and became sizeable. It was owned equally by Western Electric and AT&T and supervised by its own board of directors. (The well known Murray Hill, NJ campus was constructed beginning in 1942.)

The need for a research department came from increasing competition as the Bell patents expired. Theodore Vale envisioned a single universal telephone system with compatible technology that could interconnect. A long distance service that could complete transcontinental phone calls was to be the basis of this national network. He wanted it completed for the San Francisco World's Fair in 1914. That became possible when Bell perfected Lee DeForest's audion tube (aka vacuum tube) and used it to make a practical amplifier.

Bell staffed its research labs with the best scientists from Ivy League universities. It developed relationships with universities to recruit the best. Often they were hard working individuals from small towns who were gifted and got into top universities. Physicists were especially sought for their theoretical knowledge, but experimentalists were also valued. A range of other disciplines were also on staff providing experts to consult on almost any problem.

Bell Labs is perhaps best known for the invention of the transistor. The limitations of the vacuum tube were well known. They were difficult to manufacture, used large amounts of power, generated much heat, and burned out. A solid state device offered advantages. Ideas circulated as early as 1939, but research was delayed by the needs of World War II. After the war, first success was achieved by John Bardeen and Walter Brattain on Dec 16, 1947. William Shockley soon came up with the junction transistor, which was announced on June 30, 1948. Fearing antitrust action and to grow volumes and reduce cost, the technology was licensed to others including Raytheon, RCA and GE. Shockley, Bardeen and Brattain were awarded the Nobel Prize for their work in 1956.

Electronics research for military applications has always been a major part of Bell Labs, but much of the work is still secret. War time efforts included the development of synthetic crystals used as filters after natural supplies became unavailable, extensive work on radar, manufacture of the cavity magnetron, the essential component of small, microwave radar equipment, and radar controlled guns used to shoot down V-1 rockets. Crytopgraphy/code breaking research is part of the Bell expertise. In 1949, AT&T was named manager of Sandia National Laboratories, in Albuquerque, NM, the lab that did nuclear weapons research. Later came the Nike ground to air antiaircraft, missile system (1953) and the Dew line (1954), the northern radar network used to detect a possible attack from across the Arctic. Bell recognized early on the potential for digitized signals to deliver high quality sound with less distortion than traditional analog methods.

The transistor required numerous advances in materials science. Semiconductor materials, germanium and silicon, had to be made at very high purity. Trace impurities made performance unpredictable. Techniques to grow large crystals and melt refining/zone refining were developed. The original transistor used germanium, but use of more abundant silicon was established in Jan, 1954. Diffusion doping methods were developed in 1955. Photolithography for photographic mass production of semiconductors soon followed. Photovoltaic solar cells were invented at about the same time.

William Shockley left Bell Labs to set up his own semiconductor company with financing from Arnold Beckman, inventor of the pH meter, one of the first electronic laboratory instruments. His management style and extreme politics interfered, but others recruited for his company later founded Fairchild Camera and Intel.

Expertise in microwave electronics came from work with radar. A practical microwave relay system for long distance was in service by 1951. A transatlantic telephone cable was laid successfully in 1956. Another important technology, the traveling wave tube, invented at Oxford, was adapted to provide broad band amplification for communications.

In 1956, antitrust threatened to separate Western Electric from AT&T. In a settlement, Bell agreed not to enter the computer or consumer electronics businesses and to license its patents to competitors.

Bell Labs played a key role in the development of communications satellites. Their potential for long range communications as with Europe was recognized as early as 1954. Lack of suitable rockets prevented development until the launch of Sputnik in 1957. Echo, the first communications satellite, was a passive satellite designed to reflect a signal to a receiving antenna. It was launched on August 12, 1960. As part of the Echo project, a large steerable horn antenna was constructed at the Bell Labs rural research site at Holmdel, NJ. It was later used for experiments proving the big bang theory, which won another Nobel Prize for Bell Labs. Telstar, the first satellite to receive and retransmit signals, was launched in 1962.

Charles Townes' invention of the maser at Columbia University in 1954, was followed by additional development at Bell Labs in 1957. The ruby laser was invented at Hughes Aircraft in 1960. Bell personnel soon invented the gas laser and showed that it could be used for communications. When optical fibers were invented at Corning Glass Works in 1971, Bell entered a patent sharing agreement with Corning. The first test of a fiber optics system was run in Atlanta in 1975.

Bell was not invincible. One that failed is Picturephone (1964). People seemed to like the idea, but the system failed to gain acceptance. One that got away was integrated circuits (1960). Bell probably had the capability, but others put the pieces together first. Bell had a long history of anti-semitism. That changed only in 1940 when the first Jews were hired in the lab. The first women were hired at the same time to replace men who were drafted. (But one suspects few of these women had PhDs.)

A major development of 1964 was digital electronic switching. Previously dial telephone exchanges used of electromechanical relays. They were large, mechanical and required maintenance. Electronic switching was much smaller, more reliable and allowed additional features such as call forwarding and call waiting. Digital technology also led to the development of the Unix computer language.

Mobil communication had been of interest from the 1920s, but available radio frequencies limited the service to only a few users. Bell developed radio sets for tanks and airplanes during World War II. (Motorola invented the handie-talkie carried by soldiers.) Car phones became available after the war. The basic cell phone system using low power, short range transmitters in a hexagonal cell arrangement was proposed by Bell scientists in 1947. Its implementation required computer power to successfully handoff calls to the next transmitter as the phone moved through an area. And it awaited allocation of frequencies by the FCC. The system was first used to provide phone service on the Metroliner traveling between New York City and Washington, DC in 1966. Intel's integrated circuit 4004 microprocessor was an important contributor in that it made computing power small and portable. So was electronic switching technology. AT&T submitted its proposal to the FCC in December, 1971, and about the same time agreed to limit participation to the cell phone network leaving the production of cell phones to competitors, especially Motorola, whose commercial radio communications systems for police, fire, taxis, etc might be threatened. A first test was run in Chicago in 1978.

Competition to the Bell phone system's long distance network began in the late 1960's when MCI constructed its own microwave relay system. In 1971, the FCC required that AT&T connect with MCI. In 1974, the Justice Department filed an antitrust suit against Bell and Western Electric. Agreement was reached in 1982 to divest the local telephone operating companies as Baby Bells while AT&T would retain Long Lines and be released from the 1956 consent degree that blocked participation in computers and other industries. Western Electric and Bell Labs were retained and were now free to pursue other business, but they were used to captive customers and had no marketing experience.

In 1996, AT&T decided it needed to focus. Western Electric was spun off as Lucent, which had headquarters at Murray Hill. Most of Bell Labs went with Lucent. For a while Lucent prospered in the dot com boom, but in 2000 the market collapsed. Large fiber networks had been constructed in anticipation that the internet would soon require them, but much of that fiber was under utilized and dark. In the collapse that followed, thousands were laid off including many at Bell Labs. In 2005, Lucent merged with Alcatel to become Alcatel-Lucent. Bell Labs continued under new management with a focus on entrepreneurial pursuits, but it was a shadow of its former self. Nature magazine published an article on the new Bell Labs reporting that it had only four researchers doing basic physics research.

Clearly Bell Telephone was a major innovator in the early development of electrical equipment and electronics. Others were apparently GE, Westinghouse, Marconi, and RCA. Western Union's contributions have been elusive. On the West Coast, Federal Telegraph (some time employer of Lee DeForest) and Litton Industries are usually named as pioneers.

This book is a nicely done. It is covers the subject in clear, non-technical language. Although the focus is Bell Labs and AT&T technology, Gertner also provides a history of AT&T. It does include much on the personal lives and careers of key individuals. I found only a few omissions. The story of talking movies is omitted. Apparently it was Western Electric who developed movie sound systems as an application of the amplifier. (In 1924, Western Electric's talking movie system came to market. Vitaphone Corporation was formed to market the technology; Warner Brothers was the first customer.) Gertner identifies Southern Bell Telephone as the acquirer of AT&T, which then changed its name to create the new AT&T. In reality it was Southwestern Bell Telephone Co. Strangely there is no mention of the other surviving Bell Company, Verizon, successor of Bell Atlantic/New York Telephone. Photographs. References. Bibliography. Index.

Related Books:
“Manufacturing the Future: A History of Western Electric,” by Stephen B. Adams and Orville R. Butler, Cambridge University Press, NY, 1999.
“Empire of The Air: The Men Who Made Radio,” by Tom Lewis, HarperCollins, New York, 1991.
“Bill and Dave: How Hewlett and Packard built the world's greatest company,” by Michael S. Malone, Penguin, NYC, 2007.
23 people found this helpful
Report

Top reviews from other countries

Clovis
5.0 out of 5 stars Great read
Reviewed in Brazil on October 20, 2023
Great read, full of details and stories from the time
Me
5.0 out of 5 stars excellent
Reviewed in France on September 16, 2023
Excellent book for such an amazing lab !
The history of the lab is so dense that every chapter should be a book by itself...
(i ll check the bibliography to see if other books exist)
So at the end a bit disapointed because not deep enough
But still the book does exist, and thats great !
Alej
5.0 out of 5 stars story of Bell Labs focusing on key personalities and Technologies
Reviewed in Spain on August 22, 2020
This book is really well researched and written and an extremely engaging way. It is a pleasure to read. A story of Bell Labs focusing on key personalities and Technologies
SOMIK DHAR
5.0 out of 5 stars Must read
Reviewed in India on June 28, 2020
Great book about how the modern world most essential components came into existence. Great read .
F. Riaz
5.0 out of 5 stars Very interesting read. As an electrical engineer, I ...
Reviewed in Canada on July 26, 2018
Very interesting read.

As an electrical engineer, I was thrilled to read about the origins of modern telecommunications.