- Hardcover: 192 pages
- Publisher: Jossey-Bass; 1 edition (April 26, 2011)
- Language: English
- ISBN-10: 0470767766
- ISBN-13: 978-0470767764
- Product Dimensions: 6.2 x 0.8 x 9.1 inches
- Shipping Weight: 12.8 ounces (View shipping rates and policies)
- Average Customer Review: 33 customer reviews
- Amazon Best Sellers Rank: #794,330 in Books (See Top 100 in Books)
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The Idea Hunter: How to Find the Best Ideas and Make them Happen Hardcover – April 26, 2011
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"Humans make progress by discovering new ideas, but also,importantly, by repurposing the ones that already exist. Boyntonand Fisher show how each of us can get better at this criticalskill, identifying and reapplying existing ideas."
―Paul Romer, Senior Fellow, Stanford Institute forEconomic Policy Research
“Hunting is an apt metaphor. Ideas exist everywherein the wild. The trick is knowing where to look for them and how tocapture them. Boynton and Fischer tell us how.”
―Ron Sargent, Chairman & CEO, Staples, Inc.
“The Idea Hunter is unique. It’s aboutcuriosity, agility and perpetually hunting for better ideas. It’s a must read for anyone who wants to compete andcollaborate more effectively each and every day.”
―Greg Brown, President & CEO, MotorolaSolutions.
“This book upends a number of persistent myths aboutinnovation and what it takes to be an ‘idea person.’ Itshows that what’s required is not spectacular creativity orremarkable IQ, but curiosity—a genuine desire to engage in adaily search for ideas. It will help transform the way youand your business operate.”
―Jay Hooley, Chairman, President & CEO, State StreetCorporation
“The Idea Hunter is not only an enjoyable read. Itoffers a practical method so that anyone or any firm can learn thesecrets of harnessing the power of ideas to drivesuccess.”
― Laura J. Sen, President & CEO, BJ’sWholesale Club
“Boynton and Fischer offer powerful and practical adviceon how to jump-shift the flow of ideas in your organization. This will become required reading for any leader intent on shapinga high-performance organization.”
―Michael D. White, Chairman & CEO, DirecTV
Observe, ask questions, be curious, dare to throw odd ideas intoa group’s conversation to make it better. Be an IdeaHunter!
―Ton Büchner, CEO, Sulzer, Ltd
“My company aims to add about $4 billion in newsales every year. This won’t be possible without everyone inthe organization contributing new ideas. The IdeaHunter is an essential guide to systematically developing thiscritical capability.”
― Werner Geissler, Vice Chairman, Global Operations,Procter & Gamble
“Thrilling, fun, and inspiring, The IdeaHunter tells stories and discerns patterns of behavior andhabits shared by the great innovators of the past century. It findssimilarities among the greats ranging from Warren Buffet to SteveJobs, and even going back earlier in the century to Walt Disney andThomas Edison. Through brief stories and simple self-reflectionexercises, this book distills the quirky essence of leadingimagination in a way we can consume it, and hopefully aspire tobecome one with it.
― Aaron C. Sylvan, Serial Entrepreneur and Technologist(One Technology, TrustWorks, LemonadeHeroes, Sylvan SocialTechnology)
“We rely on using the ideas of thousands of experts to winagainst tough competition in a crowded market. Using The IdeaHunter as a trail map, any leader can win the daily wars ofideas that differentiate the innovator from the rest.”
―Jack Hughes, Chairman and Co-founder, TopCoder,Inc.
“Idea hunters are normal people, with a normal life in acommon social contest. The only difference is that they have anopen mind and are skilled in searching. This brilliant book is anideal guide to achieve an open mind in our complexworld.”
―Maurizio Marinelli, Visual Artist & President ofBaskerville Research Center on Communication, Bologna,Italy
From the Inside Flap
"Breakaway ideas come to those who are in the habit of looking forthem."
—from the Introduction
Ideas are arguably the most valuable asset in aninformation-based economy. But how do you find the bestideas—the kind that can boost careers, change organizations,and ramp up the value of projects? Why do some people seem to comeup with these ideas whenever they need them?
In this myth-busting book, the authors reveal that greatbusiness ideas do not spring from innate creativity, or necessarilyfrom the minds of brilliant people. High-value ideas come to thosepeople who are in the habit of looking for such ideas—allaround them, all the time. These are the Idea Hunters. Such peopledo not buy into the notion that the only great idea is a pristinelyoriginal one. They know better. They understand that game-changingideas are already out there, waiting to be spotted and then shapedinto an innovation.
The authors present an eclectic band of Idea Hunters, rangingfrom Thomas Edison, Mary Kay Ash, and Walt Disney, to WarrenBuffett, Apple's Phil Schiller, and others including the leaders ofTwitter, Pixar Animation Studios, and the Boston Beer Company.These people have certain characteristics embodied in the fourI-D-E-A principles (Interested, Diverse, Exercised, and Agile).They also know their gig—their personal mission, and why itmatters. They don't let the organization, job, industry, orprofession define their Idea Hunt. And they recognize how the worldaround them connects with their plans and projects.
Step by step, The Idea Hunter unveils a strategy forunearthing new ideas in any industry or organ- ization. It is amust-have resource for anyone who wants to tap into the successfulbusiness ideas that are just waiting to be rediscovered.
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The secret to a successful business is knowing how to manage using scientific and mathematical approaches as illustrated by the mathematical approach that Ted Williams used to master his success with the 77 cells and the scientific approach that was implemented - This is a key piece of information to note......
The I-D-E-A Principle:
I - INTERESTED - BE INTERESTED, NOT JUST INTERESTING
Keep your brain open
Ideawork # 1: Selling the Best Hour of the Day to Yourself
D - DIVERSE - Ideas are everywhere (find a way to collect them and save them)
Bridging distant worlds....
Ideawork # 2: The I's and T's
E - EXERCISED - Mastering the Habits of the Idea Hunt
Observe - everything
Ideawork # 3: Assembling An Idea Portfolio
A - AGILE - Idea Flow Is Critical
Letting Ideas Percolate
Ideawork # 4: Ready, Set, Launch
Create Great Conversations
The Value of the Naive Conversation
Walt Disney Story:
Walt Disney and Art Linkletter vacationed together in Denmark in 1951 when they enjoyed the beauty of the Trivoli Gardens - clean and orderly park in Copenhagen with lush flowers, tame rides and a festive family atmosphere. Art Linkletter saw Walt filling notebooks with sketchese and writing and asked what he was doing and he shared...."I'm making notes about something that I've always dreamed of, a great, great playground for the hcildrena dn families of America." The dream became a splendid realty in 1955 with the opening of Disneyland in California.
Entrepreneur Puneet Nanda story....
Dr. Fresh, Present was having problems with his daughter not wanting to brush her teeth. He observed how much she loved her sneakers with flashing lights and so he invented the Firefly, a toothbrush with flashing lights that blink for sixty seconds and is now the linchpin of a $44.3 million company and created a contest for youngsters for other toothbrush designs which was won by a South Carolina girl who designed a toothbrush that speaks, reminding people to turn off the tap while they are brushing their teeth and won a free trip to Disneyland.
The ideas are endless and we highly recommend picking up several copies of this newly released book as gifts to encourage everyone to exercise their thinking powers through observation. So often, an idea is created through a painful tolerance that you wish to fix or create a solution for it. This book reminds me of the "Destination Imagination" that our children were involved in during their school years along with the great materials shared by Inscape Publishing called - Innovate with Care - CARE where the Z principle is explored sharing the five types of people that are needed to success in bringing a successful idea to fruition-
CARE - Creators, Advancers, Resisters and Executors and Facilitators who keep the ball moving through the organization through the C - A - R - E components.
The other TV show that reminds me so much of the idea exploration that works hand in hand with this amazing resource - is Shark Tank where people come to investors to share their unique ideas for hopes of having cash infusion to take them to the next step.
We have many copies available at our office Community Library and plan to sprinkle this great book - The Idea Hunter within all the leaders of the colleges, university, hospitals, organizations that we support along with business leaders in the community and beyond - Looking forward to "Paying Forward" - This book is too great to not have it reach as far as it can go....Thank you so much Andy Boynton for your most generous heart and sharing your "Aha's" with us through this great book. Can hardly wait for your second and third......Cindy and Geoff Worrell
The focus of the book is on a process called I.D.E.A. whose foundation consists of four principles: Interested (i.e. insatiable curiosity), Diverse (i.e. locating or generating as many different ideas as possible from as many different sources as possible), Exercised (e.g. constant, relentless, sharply-focused observation of mental, emotional, and intuitive activity as well as whatever the senses experience in the physical world), and finally, Agile (i.e. developing cognitive and analytical skills that are razor-sharp, flexible, and resilient). Actually, every one in an organization (including, especially, C-level executives) should continuously strengthen the skills each of these principles requires because all organizations need
o Idea Hunters (with in satiable curiosity)
o Idea Finders (who recognize possibilities no one else does)
o Idea Evaluators (who have high-standards and are baggage-free)
o Idea Marketers (to create demand, both internally and externally)
o Idea Refiners (who understand that improvement is an on-going process, not a destination)
Note: I presume to suggest that when a "Best Ideas" team is formed, that its members possess cross-functional talents (essential to evangelism during barrier removal) and that the model be appropriate to the given organization's needs, interests, resources, and goals; also, that formulation of the model be based on this book as well as on what Pixar and IDEO do and how they do it. Caveat: Adapt rather than adopt best practices.
Boynton and Fischer brilliantly explain which habits are most important during the "hunt" (Pages 90-94), what "Idea Flow" is and does as well as how to sustain it (101-119), and how to create great conversations (129-141). I was especially interested in their insertion of four sets of "IdeaWork" observations and recommendations. The first: Selling [actually Setting Aside] the Best Hour of the Day at [for] Yourself" (39-43), #2: "The I's and the T's" (65-68); #3: "Assembling an Idea Portfolio" (91-97), and #4: "Ready-Set, Launch" (121-127). Value-added benefits are plentiful. For example, Boynton and Fischer include a "Self Assessment" (1`46-150 that, all by itself, is worth far more than the cost of the book. Also an outstanding "References" section comprised of the books, articles, and online resources they recommend.
In addition to the books that Andy Boynton and Bill Fischer recommend, I presume to add two by Tom Kelley (The Art of Innovation and The Ten Faces of Innovation) as well as two more recently published books, David Kord Murray's Borrowing Brilliance and Josh Linkner's Disciplined Dreaming.