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Idea Industry: How to Crack the Advertising Career Code Paperback – June 25, 2008
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About the Author
Brett Robbs (Boulder, CO) is an associate professor of advertising in the School of Journalism and Mass Communication at the University of Colorado at Boulder. He has more than 20 years of advertising experience, and his work has been honored by the ANDYS, the EFFIES, Communication Arts, the New York Art Director's Club and the London International Advertising Awards.
Deborah Morrison, Ph.D. is University of Oregon's Chambers Distinguished Professor of Advertising. In the talent development circle ofadvertising education for over 20 years, Morrison has ex-students and creative comrades populating agencies all over the world and that means her inbox and Facebook wall stay full with oddly compelling messages. Morrison's research and professional interests focus on professional creativity and social responsibility in advertising. A former member of the One Club's Board of Directors, she is fascinated by the organizational mojo of great agencies, and sees strong responsible advertising as one way to save the world. She and her husband Dan have three sons and live in Eugene, Oregon.
Top Customer Reviews
I highly recommend this book for any college student looking to find their start in the advertising business. It will help you think about everything evaluating all different areas of advertising, learning how to get the internship, make the right cover letter, how to sell yourself well, discovering the right kind of agency to choose, recent trends among careers in the advertising business, etc. It references sources to learn more about careers in advertising too (creative, acct planning, acct management, media, digital, production).
Simply, if you know you like advertising, but do not know which areas specifically you'd like to pursue, read this book. If you still don't know, you'd still be much farther ahead otherwise.
Best of luck.
Times have changed since then – positions added, responsibilities rearranged and so on – but this book helped me realize all of the different types of roles in an agency, and the general flow from project opening to account closed. It helps you understand everything that's going on off-screen in Mad Men.