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From an Idea to Nike: How Marketing Made Nike a Global Success Paperback – February 12, 2019

4.8 out of 5 stars 38 ratings

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Frequently bought together

  • From an Idea to Nike: How Marketing Made Nike a Global Success
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Editorial Reviews

Review

"A fast and informative read, From an Idea to Nike would be a great fit for middle-graders who are interested in Nike, biographies, business, and pop culture. Even kids marginally interested in any of these topics will likely find the book to be accessible and engaging." Glass of Wine, Glass of Milk blog

"Inspiring, honest and interesting. From an Idea to... books are the kind of books that create young entrepreneurs and inventors. I love this series SO much!"
- Mrs.Mommy Book Nerd Book Reviews

"There was much to love about this book! While there are books that are in the "Who was/ What was" series, this series is a wonderful concept in bringing biographies and business thinking together. ... With simple language, a manner of story telling approachalmost, the author introduces concepts of grass-root marketing, patents, marketresearch and innovation." - StackingBooks.com

"Young readers, especially those who have an entrepreneur spirit, will enjoy reading." Kristi's Book Nook

"This is a fun, informative series that introduces young readers to the world of business, entrepreneurship, and marketing through easily understood and nicely presented concepts and the exciting histories of some of the biggest companies in the world." Word Spelunking Blog

"If you have nonfiction readers that have an interest in how business or brands work, stick a toe into the water and put a few of these into your collection."
- MomRead It blog

About the Author

Lowey Bundy Sichol (her last name rhymes with pickle) is an author, speaker, MBA, and leading expert in teaching business and entrepreneurship to kids. Her nonfiction series, From an Idea to..., takes young readers (age 8-12) into the world of entrepreneurship through the true stories of how our favorite companies came to be. Her book series includes From an Idea to Nike, From an Idea to DisneyFrom an Idea to Google, and From an Idea to LEGO. (New York: Houghton Mifflin Harcourt, 2019)
                                                          
Each year Lowey visits schools across the country and speaks to thousands of students, teaching them about entrepreneurship and inspiring them to think about how their ideas could one day change the world. Her books and presentations have received rave reviews from educators, parents, and kids. Lowey is also the creator and host of Winnetka IDEA Tank for Kids, a "Shark Tank" inspired event for kids, expected to draw national attention on July 17, 2019. (WinnetkaIDEAtank.com)

Lowey's passion for writing about business began in 2004 when she founded Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been read by business school students across the globe and are included in the internationally best-selling marketing book, Marketing Management, by Kotler & Keller (New York: Pearson, 2016)

Lowey received an MBA from the Tuck School of Business at Dartmouth and a BA from Hamilton College where she played varsity softball and women's rugby. An avid athlete, Lowey's spends her free time playing sports, coaching youth basketball and softball, and along the shores of Lake Michigan with husband, three children, and two big dogs. Look for her online: LoweyBundySichol.com

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4.8 out of 5 stars
4.8 out of 5
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