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How to sell more crap to the masses!
on October 20, 2012
Sadly, it is books like these, written by people like this, born from the altar of the Hidden Persuaders as if it was the 10 commandments, which have transformed America from the great center of innovation it once was, to a shameless peddler of second rate crap promoted as if it was God's gifts to mankind.
These marketing geniuses, instead of holding some set of values and scruples, have applied the worst kind of mind control techniques on a gullible, unsuspecting public to sell massive quantities of low quality, environmentally harmful products. Their list of clients is a who's who of the most ecologically offensive conglomerates!
Now if this author, and his company, would instead apply their skills to promote and sell ideas, products and services which could actually make the world a better place, I'd say hip hip hooray for yet another book on manipulative sales techniques. Instead this book will probably herald another generation of sweet talking money hungry greedy types who learn to smile pearly whites while they fleece you clean, sucking the planet dry.