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Idea-ology: The Designer's Journey: Turning Ideas into Inspired Designs Flexibound – April 1, 2010

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Editorial Reviews

About the Author

Stanley Hainsworth is the principal and creative director of Tether, a multidisciplinary design firm in Seattle. He is the former VP creative director of Starbucks where he oversaw all creative aspects of the Starbucks Coffee Company and associated brands including Hear Music, Tazo Tea, and Ethos Water. Stanley is a national board member of AIGA and a featured speaker on creativity and design worldwide.

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Product Details

  • Flexibound: 256 pages
  • Publisher: Rockport Publishers (April 1, 2010)
  • Language: English
  • ISBN-10: 1592535976
  • ISBN-13: 978-1592535972
  • Product Dimensions: 1 x 1 x 1 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,474,449 in Books (See Top 100 in Books)

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Top Customer Reviews

By Glen Nelson on May 4, 2010
Format: Flexibound
Reading this new book is like swallowing a vitamin for creativity. The author's premise that designers need to be engaged in the world around them instead of endlessly recycling work from each other is all too true. I really liked seeing how an idea is developed from a random thought into a huge product or campaign. Kudos to all the designers and artists in this volume. Highly recommended.
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Format: Flexibound Verified Purchase
Full of thought provoking examples of designs and designers that challenge convention. Not surprising given how the author is the celebrated designer of Starbucks / Lego / Nike fame.
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Format: Flexibound
I bought this book because I am a left-brained marketer, who works with lots of amazing right-brained creatives. I bought this book because of the sneak peak it provides into great creative process, which I constantly aspire to understand. This is not only staying on my desk as a reference guide and source of inspiration but is also a great gift for my cool friends who I never know how to shop for.
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Format: Flexibound Verified Purchase
Mr. Hainsworth is a storyteller. It's in his DNA. This book brings us the stories these amazing designers (with all due props to the visual masters) wouldn't tell, otherwise. But more importantly, perhaps, it gives us a glimpse into the unique and genuine friendships that formed over the course of his career—or maybe during the process of writing this fun, fast and fascinating collective tale. On a side note, it's not only a great read, it feels good—just as a book on design should.
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Format: Flexibound
This book is a great resource for anyone interested in exploring the design process. Commentary by influential design professionals is supported with fantastic illustrations that show not just finished work but sketches and explorations along the way.
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