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100 Ideas that Changed Graphic Design Paperback – April 18, 2012

4.8 out of 5 stars 46 customer reviews

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Editorial Reviews

Review

"...a feast for the eyes...As a survey of the many changes in graphic design and the dialogs between competing schools of thought, 100 Ideas is an entertaining, often insightful read." ~ Geoff Hart, STC Technical Communication Journal

FROM COOL HUNTING: "The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type."

About the Author

Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. Véronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.
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Product Details

  • Series: 100 Ideas
  • Paperback: 216 pages
  • Publisher: Laurence King Publishing; second edition edition (April 18, 2012)
  • Language: English
  • ISBN-10: 1856697940
  • ISBN-13: 978-1856697941
  • Product Dimensions: 8.4 x 0.8 x 10.8 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #70,476 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Rob Hardy HALL OF FAMETOP 1000 REVIEWER on April 16, 2012
Format: Paperback
I wish that the book _100 Ideas That Changed Graphic Design_ (Lawrence King Publishing) had been bigger. That's a compliment, of course. The book is large format, with colored reproductions on almost every page, but still the text mentions a lot more examples than it includes. I found it handy to have my computer for consultation, so that when the authors mentioned, but did not illustrate, as an example of sequential narrative in pictures, "Trajan's Column (113 CE) in Rome, which is also the wellspring of Roman typography, telling the tale of the emperor Trajan through inscribed pictographs and words," I could easily see what they were talking about. Ditto for "the true forerunner of the modern sequence," a Suprematist book for children from 1922. There are two dandy included illustrations, though, one showing a Dubonnet ad, depicting a man drinking a glass of the aperitif and becoming sequentially more fulfilled thereby, and Milton Glaser's lighthearted take on Mozart silhouettes, _Mozart Sneezes_. The topic of sequential narratives is "Idea No. 58" of the hundred presented here, each of them on two pages, with brief, intelligent, and useful text to explain the idea and the two or three pictures that accompany it.

A reader realizes that the authors probably agonized over what to mention, to illustrate, and to leave out. They probably didn't want to stop at 100 ideas, and many of the ideas, like No. 58, could have their own books, not just two pages. I bet the authors, too, wanted their book to be bigger. We are in good hands; Steven Heller was an art director at the _New York Times_ for over three decades and Véronique Vienne has been the art director of various magazines.
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I bought this book for my daughter who will be studying graphic design in the fall. It is a wonderful book filled with examples of the author's top 100. From small concepts, such as font usage, to the large architectural realm, it is covered well within this book.

Each of these topics can be covered further through some simple research, in case you want more in-depth understanding. This book simply gives a brief overview of each of each subject area and a few examples. Makes for a great conversation starter as you can flip through the pages and be inspired or forced to look at a subject differently.

Overall - a great primer into the world of Graphic Design.
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Heller gets 5 stars, but not this book. Read the contents page and you'll know what's in the book. Then simply search for what interests you, and you'll find more information than this book can give you. The book is also printed on cheap paper and falls apart fast.

But if you'd rather have bits of information in print, get the book. And don't forget about Heller. He's amazing! Love him.
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Limitation to 100 concepts or ideas does very little damage on the value of the book. Examples a bit subjective but overall a very nice job. I recommend it for journalists, critics, students and for artists of any kind. For a correlative interdisciplinary look you should get the rest of "The 100 Ideas collection".
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This (like the other books in the series) gives a wonderful overview of many of the field's milestones. This is perfect for someone new to the field who is interested in learning more about graphic design or just as a reference book.
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I use it when I'm in the middle of a project and hit a brick wall. I thumb through this book, find an idea I like, and either draw inspiration from the given examples or research it more. Also, the book's layout is perfect. Just the right amount of info to illustrations, so I don't feel the slightest big overwhelmed going through this book.
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I can't say this is the summation of Graphic Design, but it is a consummation of sorts.
This is a visually stunning presentation of design elements that have brought the art from early writing to the dazzling art form is is today.
Some people may quibble over the impact of certain cited advances or failure to include other inventions, practices and processes. However, the volume is stunning in its depictions, glorious in its explanations and a wonder to instill wonder in readers.
Wow.
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This is not the most exciting book, but its a solid buy. It will inspire creators. The examples are interesting and representative. There is quite a bit of text if you are a reader. The book does not go too in depth in any particular area though. There is also white space that is not used. They could have filled the book with more STUFF. These are minor critiques. I like this book and plan to keep it.
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