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Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands Hardcover – October 9, 2007
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Page 39: Fagerholm & Jefferson Law Corporation, a simple, mostly-for-print deisgn takes this company into this century in a way that allows it to keep its very formal market image, and stay viable in a free-form web-oriented one.
Pg. 79: Sheridan's, has a lot of great ideas, a lot that aren't so great; I'd like to try this to build an Information Technology Identity with a focus on customized services...
Pg. 123: Portland State University, This one really sticks in my mind. It encorporates a lot of elements, but has a relaly nice feel. I'd like to discover how to build more identities like this one.
Some pieces are a bit more memorable then others, but that's the biz in general.
The works in this book provide some great examples of how a company can make a nice update to it's brand.
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Each makeover is compared with the old image.Read more