- Audible Audio Edition
- Listening Length: 7 hours and 7 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: eBookIt.com
- Audible.com Release Date: June 24, 2015
- Language: English
- ASIN: B010DN3XBQ
- Amazon Best Sellers Rank:
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Ignite the Fire: The Secrets to Building a Successful Personal Training Career (Revised, Updated, and Expanded) Audiobook – Unabridged
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To be successful in the personal training business requires more than a formal exercise education or personal experience working out, it takes a deep understanding of psychology and human behavior as well extensive knowledge of business, sales and marketing, and learning it all is not easy when you don't have a mentor. When I started, there was virtually no guidance available in these missing areas of trainer education.
Today there are teachers who have been there, done it, figured it all out and are sharing their knowledge; people like Jonathan Goodman, a man who is known as the trainer of trainers. Jonathan's newly updated "Ignite the Fire", is a superb guidebook to the entire range of skills you must master to lead the field today.
Some of the information in the book may not be new to long-time experienced trainers, yet every trainer at every level is sure to pick up some valuable nuggets - some little tricks or insights they never thought of before that could make even the already established trainer even more successful.
For new trainers, especially those who are struggling to get business or carve out their unique niche where they fit best in the industry, this book will be indispensable and is worthy not just of reading, but of studying. The information could help you land your first client, make more money, get promoted or even score your dream job.
Some of the topics Jonathan covered that I thought were especially valuable included:
* Compliance: How to get your clients to stick with it by using the right motivation, inspiration and communication.
* Techniques to help your clients develop self-efficacy (and the psychology behind it)
* How to develop relationships and build loyalty with clients and with all the people in your business network
* Finding your right fit in the industry by reviewing the pros and cons of different types of training work including big box gyms, studios, in home training, garage gyms, community centers, medical facilities and online training
* New opportunities in online training and how to use the the web (blogs, social media, etc) to increase your visibility and business.
* How to adjust your approach to goal setting for clients based on their training experience and personality (using the old "SMART goals" approach may not work for everyone).
* Understanding intrinsic and extrinsic motivation
* How to set yourself apart from the competition, differentiate yourself, and why this is so important today.
* Why you should start broad and then become a specialist, whether that's low back pain prevention & rehab, getting great glutes, working with older clients, pre and post natal training and so on.
* How to sell personal training, even if you don't like sales and don't consider yourself a sales person (including a practical 5 step selling formula)
* A close look at the 10 types of clients and how to understand them and work with them effectively
* How to develop the social skills of the worlds best trainers, such as approaching clients on the floor, making small talk, getting rapport, helping quiet clients relax and open up and developing great questioning skills
* Also the "side bars" ("Keys to success in the fitness industry") featuring all the guest segments with some of the top trainers in the business were all very helpful because they gave real world, practical tips and advice.
In summing up, though this book covers all bases (as much as one book can do that), I think the strongest part is the attention it gives to understanding psychology and human behavior. When you understand the reality of the typical client's lifestyle and deeper motivations, and work with each individual, knowing where they're coming from, you'll develop a bond with your clients that a trainer who doesn't understand this will never achieve... one that will give you the edge.
And as the title implies, Ignite the Fire explains how to take your passion for fitness and pass it on to your clients, building an emotional connection with exercise for your clients, getting them excited to work out and keep doing it for life.
Although I ultimately ended up with a lot of success in the fitness industry, I wish I had this book when i started out in personal training. I'm sure it could have helped save me from years of frustration.
Disclosure: I received a copy of the book directly from Jonathan. I had not read the previous edition so I can't make a comparison, though I have read his book on social media (also a great read), follow him on Facebook and visit the personal training development center (PTDC) regularly. On that note, I also recommend that trainers follow the PTDC for continuing education and for the list of must-read material Jonathan and his team compile/curate every week, which saves all of us a whole lot of time in staying up to date.
If you honestly take action, you can easily double your business.