- Paperback: 230 pages
- Publisher: BookSurge Publishing; 1st edition (September 9, 2008)
- Language: English
- ISBN-10: 1419654837
- ISBN-13: 978-1419654831
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: 52 customer reviews
- Amazon Best Sellers Rank: #1,539,795 in Books (See Top 100 in Books)
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Igniting Inspiration: A Persuasion Manual for Visionaries Paperback – September 9, 2008
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About the Author
John Marshall Roberts is a behavioral scientist and leading expert on the psychology of strategic communications. He is an outspoken advocate for business innovation, and founder of Worldview Thinking, a strategic consultancy with a single focus: to help forward-thinking organizations drive positive change using the science of worldviews.
Top customer reviews
When visions and intentions are clear, the next step is to effectively communicate the vision with others. John teaches us, through his inspiring words and honorable practice, how to better understand, respect, and connect with those whom we may have unknowingly judged, in the past, as different, than ourselves. The knowledge you'll uncover, and the understanding you'll awaken to, makes this book a must read for all hoping to 'change (better) the world', through knowledge based understanding, clear intention, empathy, and direct connection.
Knowing the audience is everything when it comes to effective communication, as we well know. John's engaging writing style teaches us more about this audience, all audiences, in a way no other has before. This book is overwhelming insightful, guaranteed to ignite a level of inspirational readiness and action, in all who read it.
Are you tired of the same old 'game' of coming up with new marketing messages without a real strategy for doing so?
Have you ever hoped for a practical guide that would give your messages a competitive edge?
Then you are not alone. I picked up a copy of this insightful read not fully knowing what to expect. I was delighted to find that I was immediately captivated and couldn't put it down. John has taken many aspects of things I have instinctively known and put into practice during past years as a direct marketer, and placed them eloquently into a highly practical language and framework for designing communications on any level. With a solid foundation of educational and practical experience as his guide, John is able to deliver compelling arguments for his convictions. The added bonus of humor combined with a touch of whimsy make it just plain fun to get through.
This is the type of book that although filled with philosophical ideas and psychological jargon, still delivers solidly on the practical. And to me the bottom line of the book... The idea that we are all interconnected on a higher plane /therefore design communications that inspire by tapping into that communal space (while understanding the various filters through which we view the world differently) will still hold true even as its' author evolves in his own experience and worldview.
A must read for everyone involved in communications, and for anyone who wants to expand their knowledge of the human family and how we can more effectively live together in harmony (and why we don't).
After being a student of Andrew Cohen's for the last several years and looking for a way to connect the dots of those teachings and other teachers of highly evolved philosophies such as Ken Wilber's Integral teachings and Dr. Don Beck's Spiral Dynamics, John Marshall Roberts helps to bridge a gap for all of us right-brained visionaries and spiritual sponges, from a place of authenticity and beautiful simplicity. This doesn't mean that the intellect is not stimulated, quite the contrary, it also means that there is a "thoughtful thinking" that the reader is invited to participate in, and explore the implications of being tagged as a fellow creative, inspirational human to help evolve our humanity and start asking and answering pertinent questions.
I deeply appreciate the author's own inquiries throughout the book, and the entertaining, thought-provoking captions in each chapter. His choice of words, quotes, humor and authentic inspiration, arouse a creative consideration into our human condition, and dares us all to be the courageous ones to live a life that goes beyond our fearful, victimized, separate and cynical ways of thinking . . . creating new pathways of insight and conscious living . . . where we give ourselves over to a greater purpose, inspiring others to do the same.
I definitely want to meet you there!