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Ignore Everybody: and 39 Other Keys to Creativity Hardcover – June 11, 2009
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When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog gapingvoid.com and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:
* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being discovered by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Dont try to stand out from the crowd; avoid crowds altogether. Theres no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesnt have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.
After learning MacLeods 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Amazon Exclusive: Author Hugh MacLeod on Having a Life
"William Dufris reads with humor and liveliness as he shares the author's argument for creativity in a complicated world and steps for personal creativity." ---AudioFile --This text refers to the Audio CD edition.
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Some of my favorite concepts include:
- Independent creative expression trumps commercial production any day
- Keep your day job: Accept that there will always be tension between passion projects and work you do to make money no matter how successful or unsuccessful you are with either type. Hobbies are fun precisely because they are hobbies. If you make money at it, then so be it, but that should not be a goal.
- Zig when everyone else is zagging: Said another way, express your passion, ignore the naysayers, and don't be a copycat
- Do it for yourself & let go of the need for approval
- Inspiration precedes the desire to create: So, just go do something else when the creative juices are not flowing
- Live frugally so that you have the means to pursue your passion
- Scale does not matter: In fact, huge often means loss of precious individuality and control