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Ignore Everybody: and 39 Other Keys to Creativity Hardcover – June 11, 2009

4.2 out of 5 stars 298 ratings

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Editorial Reviews

Amazon.com Review

Book Description
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don’t try to stand out from the crowd; avoid crowds altogether. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn’t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod’s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Amazon Exclusive: Author Hugh MacLeod on Having a Life


About the Author

Hugh MacLeod is the cartoonist and acclaimed blogger behind gapingvoid.com and the bestselling author of Ignore Every­body and Evil Plans. After a decade working as an advertising copywriter, he started to publish online his "cartoons drawn on the back of business cards," which eventually he turned into a full-time job. He is known for both his art and for his thoughts on marketing, and has become a popular speaker.

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Product details

  • Publisher ‏ : ‎ Portfolio; First Edition (June 11, 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 176 pages
  • ISBN-10 ‏ : ‎ 159184259X
  • ISBN-13 ‏ : ‎ 978-1591842590
  • Item Weight ‏ : ‎ 10.5 ounces
  • Dimensions ‏ : ‎ 5.75 x 0.75 x 8.5 inches
  • Customer Reviews:
    4.2 out of 5 stars 298 ratings

Customer reviews

4.2 out of 5 stars
4.2 out of 5
298 global ratings
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boggins
5.0 out of 5 stars Straight forward advice and genuinely uplifting
Reviewed in the United Kingdom on March 26, 2016
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Rutherbooks
4.0 out of 5 stars Learn and Laugh
Reviewed in the United Kingdom on January 13, 2016
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Wojciech
5.0 out of 5 stars Easy read
Reviewed in the United Kingdom on October 24, 2012
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Susan Hall
5.0 out of 5 stars This spoke to me!
Reviewed in the United Kingdom on August 14, 2013
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Ray
5.0 out of 5 stars Fabulous book, thought provoking
Reviewed in the United Kingdom on October 3, 2017
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