Ignore Everybody: and 39 Other Keys to Creativity Hardcover – June 11, 2009
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When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog gapingvoid.com and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:
* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being discovered by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Dont try to stand out from the crowd; avoid crowds altogether. Theres no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesnt have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.
After learning MacLeods 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Amazon Exclusive: Author Hugh MacLeod on Having a Life
About the Author
- Publisher : Portfolio; First Edition (June 11, 2009)
- Language : English
- Hardcover : 176 pages
- ISBN-10 : 159184259X
- ISBN-13 : 978-1591842590
- Item Weight : 10.5 ounces
- Dimensions : 5.75 x 0.75 x 8.5 inches
- Best Sellers Rank: #344,938 in Books (See Top 100 in Books)
- Customer Reviews:
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The author is self-deprecating, honest, and really made good points. He kept his day job, and continued to sell his small cards and ideas, which is sort of how I'm doing it--I haven't sold anything over $20, but I sell consistently, (on an internet auction site) and have a career and day job (usually, if not currently.) I would LOVE to be making a million dollars a year, but I'm happy making anywhere from $200 to $2000, and maybe someday--in the mean time, I have a day job. This is the advice the author gives--whatever it is you do, do it, but don't stop doing the thing you do for money.
The myth of leap and the net appears seems to leave lots of people flattened on the pavement (that was me, a few decades ago.)
I found it well-written, and I started sharing bits of it with my hubby (who's a day to day office guy, but also plays guitar, so he's creative in his own time, but earns a paycheck.)
personally, I think the world needs more of this realistic advice--there's enough Steve Jobs/Ted talk type folks telling you to leap and believe, but sometimes, despite believing and making a commitment, the world just isn't willing or ready to hand you a suitcase full of money--in the meantime, hone your craft, and enjoy doing what you do, without the stress of needing to sell, needing to make a big splash, because that stress is a creativity killer.
Loaded with great doodles, and funny cartoons, but a treat to read, also.
Some of my favorite concepts include:
- Independent creative expression trumps commercial production any day
- Keep your day job: Accept that there will always be tension between passion projects and work you do to make money no matter how successful or unsuccessful you are with either type. Hobbies are fun precisely because they are hobbies. If you make money at it, then so be it, but that should not be a goal.
- Zig when everyone else is zagging: Said another way, express your passion, ignore the naysayers, and don't be a copycat
- Do it for yourself & let go of the need for approval
- Inspiration precedes the desire to create: So, just go do something else when the creative juices are not flowing
- Live frugally so that you have the means to pursue your passion
- Scale does not matter: In fact, huge often means loss of precious individuality and control
If you have thoughts of quitting your job and becoming an artist, MacLeod shows another way, a viable way, with his cartoons providing some levity as he tries to knock some sense into our heads.
I already get what its about so it was more of a confidence booster than a revelation, but something creative people could well do with occasionally, and it might inspire more to live their dreams.
Its a fantastic mix of wisdom in words with some fantastic humourous cartoons that should have you laughing out loud.
This book is a good example of how working on a quality uncompromised product can lead to plentiful X-factor that makes it a sucessful product in a world already full of well marketed mediocre products.
Its dissapointing in that its too short like any good product, and yet that is what makes it as good as it is. Also I would like to lend it to friends, but there is no way I would get it back, so I'm going to have to buy one or more new copies.
This is one book where you are really glad that you buying it is helping the author to live off their creative ability as they so deserve to.
This book is quick to read, and in reality, if you dont get its message then no self help or motivational, inspirational book is going to do you any good even if they feel better due to the false hope they dish out.
I have already committed to doing something creative, but this book has inspired me to aim even higher just due to how much it achieves in such a small space.