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Ignore Everybody: and 39 Other Keys to Creativity Hardcover – June 11, 2009

by Hugh MacLeod (Author)

199 customer reviews

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Book Description
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don’t try to stand out from the crowd; avoid crowds altogether. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn’t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod’s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Amazon Exclusive: Author Hugh MacLeod on Having a Life

About the Author

Hugh MacLeod is the cartoonist and acclaimed blogger behind gapingvoid.com and the bestselling author of Ignore Everybody and Evil Plans. After a decade working as an advertising copywriter, he started to publish online his "cartoons drawn on the back of business cards," which eventually he turned into a full-time job. He is known for both his art and for his thoughts on marketing, and has become a popular speaker.

Hardcover: 176 pages
Publisher: Portfolio; First Edition edition (June 11, 2009)
Language: English
ISBN-10: 159184259X
ISBN-13: 978-1591842590
Product Dimensions: 5.8 x 0.8 x 8.5 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review: 199 customer reviews
Amazon Best Sellers Rank: #90,856 in Books (See Top 100 in Books)
- #94 in Books > Comics & Graphic Novels > Graphic Novels > Educational & Nonfiction
- #417 in Books > Self-Help > Creativity
- #893 in Books > Business & Money > Business Culture > Motivation & Self-Improvement

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Good, funny, inspiring

December 17, 2014

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I really enjoyed this book--it's sectioned so you can read it cover to cover, or just pick it up and read a small, short section (which is how I do it now that I've read it cover to cover. It lives on my coffee table, and I pick it up a few moments before heading off to bed.

The author is self-deprecating, honest, and really made good points. He kept his day job, and continued to sell his small cards and ideas, which is sort of how I'm doing it--I haven't sold anything over $20, but I sell consistently, (on an internet auction site) and have a career and day job (usually, if not currently.) I would LOVE to be making a million dollars a year, but I'm happy making anywhere from $200 to $2000, and maybe someday--in the mean time, I have a day job. This is the advice the author gives--whatever it is you do, do it, but don't stop doing the thing you do for money.

The myth of leap and the net appears seems to leave lots of people flattened on the pavement (that was me, a few decades ago.)

I found it well-written, and I started sharing bits of it with my hubby (who's a day to day office guy, but also plays guitar, so he's creative in his own time, but earns a paycheck.)

personally, I think the world needs more of this realistic advice--there's enough Steve Jobs/Ted talk type folks telling you to leap and believe, but sometimes, despite believing and making a commitment, the world just isn't willing or ready to hand you a suitcase full of money--in the meantime, hone your craft, and enjoy doing what you do, without the stress of needing to sell, needing to make a big splash, because that stress is a creativity killer.

Loaded with great doodles, and funny cartoons, but a treat to read, also.

4 people found this helpful

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JennB

This book didn't inspire me creatively

February 4, 2017

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I thought I would love this book, but I really didn't. I don't feel like it helped me learn how to be more creative or spark anything within me. I was also pretty turned off by his artwork (the way he draws and what his small cartoons say), but I guess he should just "Ignore Me". My point about this is, though, that he's not a creative person I look up to, and that doesn't inspire me to want to take his advice, most of which I didn't find very helpful anyway. For me, the books Steal Like An Artist and The Creative Habit were much more of what I was looking for.

2 people found this helpful

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Joe Latrell

Great book with wonderful ideas

December 31, 2016

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This is a great little read. The fact that is started as a series of blog entries is evident and the the author is up front about that. This means that sometimes the material is a bit fractured in its narrative but otherwise enjoyable. There are some really good insights into how to look at the world different. It is best to read a chapter (no matter how small) and then ponder the information, rather than speed right into the next chapter.

3 people found this helpful

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Dennis Crupi

Read this in the nick of time

February 1, 2014

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I can't stand marketing, branding, advertising, "how-to" and "seven principles" type books. Can't get past page 3 of any of them. I found this one quite by accident, and couldn't put it down. Just when I was doubting my ability to cope in my "creative" position at a non-creative corporation, I found this book. It breathed new wind in my sails, and changed my mind about a few things. Isn't that enough? After reading this book, I decided that books like this are all I really need. Books by people who tell stories about their creative pursuits. Not books by people who preach theories and trends, and even insert those awful charts and graphs. Real stories by real people who really did something risky. Thanks for this one, Mr. MacLeod.

9 people found this helpful

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J. Kucera

Ignore Everybody but don't ignore MacLeod

August 10, 2014

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There are books I read that I think, "That's a great book" and after a few months I can't remember what I read. This book isn't like that. Yes, it's got great ideas, and the illustrations alone are enough of a reason to get it, but what I really value are the ideas and the way MacLeod presents them. He thinks about art and how to do art in a way that won't cause you to go broke or crazy. For example: The Sex and Cash Theory, which says that you need both kinds of work, the kind that is sexy, creative work and the kind that pays the bills. Most work isn't both and you need both. Real-life example: John Travolta in Pulp Fiction ("Sex") and John Travolta in Broken Arrow ("Cash"). Clooney does the same thing--the Oceans series is his Cash and he gets to hang out in glamorous international locations with his buddies, which can be thought of as Cash+.

If you have thoughts of quitting your job and becoming an artist, MacLeod shows another way, a viable way, with his cartoons providing some levity as he tries to knock some sense into our heads.

One person found this helpful

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Jeremey Donovan

A Must Read For Every Aspiring Entrepreneur

December 14, 2012

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I read a book or two a week and this was hands down the best book that I have consumed this year. Though there are many books on the practical side of entrepreneurship that cover topics such as rapid prototyping and hiring A-players, this is the best book I have encountered on the mindset of being an artist/creator. The included cartoons are a nice (though very adult) diversion, but the real value is in the prose.

Some of my favorite concepts include:
- Independent creative expression trumps commercial production any day
- Keep your day job: Accept that there will always be tension between passion projects and work you do to make money no matter how successful or unsuccessful you are with either type. Hobbies are fun precisely because they are hobbies. If you make money at it, then so be it, but that should not be a goal.
- Zig when everyone else is zagging: Said another way, express your passion, ignore the naysayers, and don't be a copycat
- Do it for yourself & let go of the need for approval
- Inspiration precedes the desire to create: So, just go do something else when the creative juices are not flowing
- Live frugally so that you have the means to pursue your passion
- Scale does not matter: In fact, huge often means loss of precious individuality and control

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