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About Ilise Benun
Her books include "The Creative Professional's Guide to Money," "The Designer's Guide to Marketing and Pricing (HOW Books), "Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive" (Career Press), "Self-Promotion Online," and "Designing Web Sites:// for Every Audience" (both HOW Books) and "The Art of Self Promotion." She also co-authored "Public Relations for Dummies, 2nd Edition" (John Wiley & Sons) with Eric Yaverbaum and Bob Bly.
She also has an online store where she sells "tools" to help creative professionals grow their businesses, including:
* The Marketing Plan + eCalendar for Creative Professionals
* The Pick a Niche Kit
* The Proposal Bundle Series (34 sample proposals + best practices)
* The Package Pricing Bundle
* The Networking Bundle: "It's Who You Know"
Benun is the lead author on 2 blogs: The Marketing Mix Blog and the Creative Freelancer Blog, and publishes a bi-weekly email newsletter, "Quick Tips from Marketing Mentor," which is read by 15,000+. Her work has also been featured in national publications (both online and off), including Entrepreneur.com, HOW Magazine, Toronto Globe and Mail, Inc. Magazine, Nation's Business, Self, Essence, Crains New York Business, Dynamic Graphics, Working Woman, The New York Times, The Washington Post, The Denver Post and more.
Since 1993, Benun has been conducting marketing workshops for art schools and trade organizations that cater to creative professionals, including the Freelancers Union, HOW Design Conference, HOW Interactive Conference, Registered Graphic Designers of Ontario (Canada), Graphic Designers of Canada, NY Designs (LaGuardia Community College/CUNY), AIGA, Spark, Graphic Artists Guild, Savannah College of Art & Design (SCAD), Rhode Island School of Design (RISD), The School of Visual Arts (NYC), Pratt Institute, Kendall College of Art and Design, Sage College of Albany, New Jersey Creatives, Editorial Freelancers Association, International Freelancers Day, International Association of Business Communicators, Business Marketing Association, NYU Entrepreneurship Summit, the 92nd St. Y and many more. (More details here: http://marketing-mentor.com/speaking)
From her home office in Hoboken NJ, Benun spends her days coaching creative professionals who are serious about growing their business. She started her business in 1988 and has been self-employed for all but 3 years of her working life. She has a B.A. in Spanish from Tufts University. More info here: http://www.marketing-mentor.com
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Creatives - which include anyone promoting their own creative services (designers, copywriters, photographers, illustrators, interior designers, web designers, and more) - are great at their work, but when it comes to running the financial side of their business, most would rather not talk about it. This book focuses on proven techniques and resources used by a wide range of successful creatives to manage their business finances. Expert advisers are interviewed on topics such as accounting, taxes, contracts and financial planning. Using examples, case studies, and real-life stories from actual creatives, this book addresses:
- How to build the financial structure of a creative business from the ground up
- How to set up and achieve long-term financial goals and plan for a prosperous retirement
- Common financial mistakes small business owners make and how to avoid them
- How to handle taxes and insurance
- How to perform day-to-day accounting tasks
- How to create a budget and adhere to it
- What to charge for work and how to determine a profit margin
- How to talk about money with clients and prospects
The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.
This book shows you how to:
- learn which marketing tools are most effective and how to use them
- create a smart marketing plan that reflects your financial goals
- plan small actionable steps to take in reaching those financial goals
- determine who your ideal clients are and establish contact with them
- turn that initial contact into a profitable relationship for both of you
- talk to clients about money and the design process - without fear
- figure out a fair hourly rate and give an accurate estimate for a project
You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.
According to the Shyness Institute in Palo Alto, Calif., half of all American adults consider themselves shy! If you're one of them, don't worry! There are skills and techniques you can learn which will allow you to grow out of your shell and become a friendly, assertive person. Learn these simple strategies and you will get along better with colleagues, be seen as a strong, team player, get the promotions you deserve or the clients you want and, ultimately--and naturally--succeed in business.
You can conquer your shyness and learn to present yourself confidently in a wide variety of business situations, from speaking up at a meeting, to taking credit for a project, to asking a busy boss for a deserved raise.