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I'll Eat This Cricket for a Cricket Badge: A Gamification Novella Paperback – April 2, 2012
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Top Customer Reviews
This novella is a fun, quick read that is a great entry point to understanding the idea of "gamification" beyond the ambiguous buzzwords sometimes used to describe it. The character of Lara is a great representation of the marketing everyman that subscribes to the more traditional marketing theory and perhaps hasn't caught the gamification wave. While the dichotomy of old world marketing Lara and her cutting edge marketing consultant Thresh initially appears like a slight against marketing professionals who are seemingly living in the past, the development of their relationship proves otherwise--at their core Lara and Thresh share the same goals and passion. As the novella explains, the advent of gamification isn't a wholesale change to the marketing landscape...it just makes the process more fun.
While the novella delivers well crafted prose and humorous moments of fiction, it excels beyond being just a fun story by being grounded with real world facts. Beyond the colloquial pop culture references that provide the story with a greater sense of realism, the presence of the footnotes provides proof that while the story is fiction the power of gamification isn't. The prose is a great jumping off point for understanding the concepts and the footnotes that follow serve as further, more in depth reading on the subject.
As a person who has worked in marketing, I found I'll Eat This Cricket for a Cricket Badge to not only be entertaining, but also an informative resource.
Beware, you may experience the same time catch with "I'll Eat This Cricket." From the first page you'll feel like a Super-Mario with a mushroom coming at you and have to (pardon the pun) jump to the next page.
Every so often you come across a book delivers its message in a truly compelling way. Not since Adrian Slywotzky's "The Art of Profitability" have I read a business book that successfully delivers its message through the vehicle of fiction.
At its core "I'll Eat This Cricket" delivers its promise as a gamification novella. The central concept is that the individuals behind making "Halo" and "Grand Theft Auto" have nailed the human psychology of what makes people "get engaged and take the next step." If you can reverse engineer some of these game mechanics and apply them to areas other than gaming-- like marketing strategy-- you have gamification.
As a product manager at a technology company I am usually skeptical of outside firms pitching new "buzz terms" with undertones that they have a "secret panacea" that will cure my ails. The authors quickly disarmed my skepticism with a complimentary mix of creativity and a commanding knowledge of their craft that delivers a very convincing and simple explanation of gamification and how it can change/challenge/improve modern marketing.
The only thing that would have made the experience more relevant is adding a clock timer as I raced through the chapters of "I'll Eat This Cricket." I highly recommend this book to any marketing or product team that is looking for a fresh approach to interact with their customers.
Most Recent Customer Reviews
Did I learn anything I could not have learned from a wiki on gamification - NO. Would I have actually taken the time to review a wiki, probably not. Read morePublished on February 2, 2013 by Marnie Castle
This book uses a "show, not tell" approach to explaining gamification. It's a good introduction to not only what gamification is, but why it's effective. Read morePublished on August 8, 2012 by Angie