Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Qty:1
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
I'll Eat This Cricket for... has been added to your Cart
+ $3.99 shipping
Used: Good | Details
Sold by owlsbooks
Condition: Used: Good
Comment: Good copy with moderate cover and page wear from being handled and read. Accessories or dust jacket may be missing. Could be an ex-library copy that will have all the stickers and or marking of the library. Some textual or margin notes and possibly contain highlighting.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

I'll Eat This Cricket for a Cricket Badge: A Gamification Novella Paperback – April 2, 2012

4.3 out of 5 stars 6 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$9.95
$8.99 $8.98

SaneBox: Clean up your Inbox in minutes
Learns what email is important to you and filters out what isn't -- saving you hours. Try it FREE
$9.95 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover


Editorial Reviews

About the Author

Before consulting on marketing strategy as a Principal at Mindspace, Darren's decade in games included five years on the original Xbox launch team at Microsoft.
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 80 pages
  • Publisher: Mindspace (April 2, 2012)
  • Language: English
  • ISBN-10: 0984722424
  • ISBN-13: 978-0984722426
  • Product Dimensions: 5.5 x 0.2 x 8.5 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #3,889,903 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
"People will exhibit extraordinary behavior for rewards and that's an amazing thing." In I'll Eat This Cricket for a Cricket Badge, Lara not only comes to understand that this is the primary principle of gamification--she lives it.

This novella is a fun, quick read that is a great entry point to understanding the idea of "gamification" beyond the ambiguous buzzwords sometimes used to describe it. The character of Lara is a great representation of the marketing everyman that subscribes to the more traditional marketing theory and perhaps hasn't caught the gamification wave. While the dichotomy of old world marketing Lara and her cutting edge marketing consultant Thresh initially appears like a slight against marketing professionals who are seemingly living in the past, the development of their relationship proves otherwise--at their core Lara and Thresh share the same goals and passion. As the novella explains, the advent of gamification isn't a wholesale change to the marketing landscape...it just makes the process more fun.

While the novella delivers well crafted prose and humorous moments of fiction, it excels beyond being just a fun story by being grounded with real world facts. Beyond the colloquial pop culture references that provide the story with a greater sense of realism, the presence of the footnotes provides proof that while the story is fiction the power of gamification isn't. The prose is a great jumping off point for understanding the concepts and the footnotes that follow serve as further, more in depth reading on the subject.

As a person who has worked in marketing, I found I'll Eat This Cricket for a Cricket Badge to not only be entertaining, but also an informative resource.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Have you ever picked up a video game thinking you'll just play for a few minutes only to be sucked in for hours?

Beware, you may experience the same time catch with "I'll Eat This Cricket." From the first page you'll feel like a Super-Mario with a mushroom coming at you and have to (pardon the pun) jump to the next page.

Every so often you come across a book delivers its message in a truly compelling way. Not since Adrian Slywotzky's "The Art of Profitability" have I read a business book that successfully delivers its message through the vehicle of fiction.

At its core "I'll Eat This Cricket" delivers its promise as a gamification novella. The central concept is that the individuals behind making "Halo" and "Grand Theft Auto" have nailed the human psychology of what makes people "get engaged and take the next step." If you can reverse engineer some of these game mechanics and apply them to areas other than gaming-- like marketing strategy-- you have gamification.

As a product manager at a technology company I am usually skeptical of outside firms pitching new "buzz terms" with undertones that they have a "secret panacea" that will cure my ails. The authors quickly disarmed my skepticism with a complimentary mix of creativity and a commanding knowledge of their craft that delivers a very convincing and simple explanation of gamification and how it can change/challenge/improve modern marketing.

The only thing that would have made the experience more relevant is adding a clock timer as I raced through the chapters of "I'll Eat This Cricket." I highly recommend this book to any marketing or product team that is looking for a fresh approach to interact with their customers.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
A very basic introduction to gamification.... told through a story that you will not really care about. I really lost interest the second they introduced the gamification consultant- a textbook stereotype of a gamer. The story is not interesting and the few game mechanics you are introduced to can be easily learned by looking at a wiki for ten minutes. Avoid.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

I'll Eat This Cricket for a Cricket Badge: A Gamification Novella
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: I'll Eat This Cricket for a Cricket Badge: A Gamification Novella