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Illuminate: Harnessing the Positive Power of Negative Thinking Hardcover – August 24, 2009
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From the Inside Flap
These days, all you hear about is the power of positive thinking. The buzzword of the day is PMA, or "Positive Mental Attitude." But the problem with focusing on the positive is that it often leads us to ignore the negativeand that just makes tough problems more difficult to solve. Real success in business or in life requires us to acknowledge the negative if we want to turn it into a positive.
Illuminate shines a light on the negative results of all this positive thinking. It's a story about solving problems by choosing not to ignore them. It's about accentuating the positive while tackling the negative. It's about fostering a healthy, functional business environment and creating a culture that allows for open expression and the sharing of ideasespecially when those ideas are negative in nature.
In this enlightening business fable, you'll meet Jon, a mostly successful businessman whose mantra is the power of positive thinking. Though he has worked hard to build a positive work environment, Jon learns the hard way thatthough positive thinking is greatit's the right kind of negative thinking that gets seriously positive results.
Jon's story offers a methodology and a philosophy for dealing with negative situations and conditions in a strictly positive manner. It presents an effective three-step process for confronting, examining, and fixing any problem your business faces. The result is an organization able to look at itself honestly and stay alert to possible threats and negative situations. Only by illuminating problems can we solve them. This book presents a structured methodology for proactively tackling thorny problems with critical, analytical thinking. So stop sticking your head in the sand. Illuminate your problems and you'll discover new, creative solutions, avoid unwanted surprises, and achieve positive, sustained success.
From the Back Cover
Boost Profits, Productivity, and Morale!
Harnessing the Positive Power of Negative Thinking
David M. Corbin
"The application of David Corbin's Illuminate is a sure way to achieve breakthrough performance in business and in life."
Harry Paul, coauthor of Fish!: A Remarkable Way to Boost Morale and Improve Results
"This book is loaded with ideas and insights that you can apply immediately to get better results. It's a must-read."
Brian Tracy, author of Reinvention and Maximum Achievement
"If I didn't illuminate all of the negative factors that an athlete confronts, I would never have won an Olympic gold medal . . . let alone three!"
Leah O'Brien-Amico, three-time Olympic gold medalist
"Illuminate offers a great twist on how to leverage negative issues and move closer to your goals. Read it, learn from it, and apply it!"
John Assaraf, New York Times bestselling author of The Answer and CEO, OneCoach
"When the mortgage crisis was in full swing, we used the Illuminate process. It helped save my business and put us on a growth pattern that far exceeds others in the industry."
J.R. Green, CEO, Mountain States Mortgage Centers, Inc.
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Top customer reviews
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Now, Dave has come out with a courageous new book - Illuminate: Harnessing the Positive Power of Negative Thinking. I don't know that it necessarily took a lot of courage for Dave to write it (though the blank page is intimidating to every writer, Dave seems to have a surplus of courage when it comes to starting new things - new businesses, new books and movies, new friendships). But it does take a lot of courage to read it, and even more to act upon the formula he provides for illuminating the negative: to fix the problems in your career, your business, and your life, you need to find them, follow then, and fix them.
Dave likes to say that he makes his living as a consultant, but he earns his keep as an insultant, telling people things they don't want to hear but need to hear. Since having the privilege of reading the manuscript for Dave's book (I mean every word of my testimonial on the front page) I've approached my own consulting work, and my own business, in a new way. I try to be diplomatic, but I'm now much more candid and much more blunt in sharing my observations and recommendations with clients. And I've gotten a lot more serious about being an insultant to myself when it comes to my own work and life.
Illuminate is written in the form of a fun-to-read business parable featuring a struggling hospital executive. You can read it on a flight from Chicago to LA. But don't let that easy, breezy style of writing deceive you. This book - if you take to heart its central message of not covering up or hiding from your problems but rather casting the light of awareness and action on them - will change how you approach your work and your life.
The story is engaging. People who have in the past refused to read "motivational" books have borrowed my copies, and passed it on to others four times this week! So I've bought more copies because Illuminate has a message that people need in a form that they want.
I'm a creativity consultant and I deal with mostly engineering and manufacturing professionals, who mostly want statistical proof of any methodology before they'll even look at it. They love Illuminate, and they are using it. Thanks, Dave Corbin!
I enjoyed reading the story and I could relate to the characters that David developed in Illuminate, it's reads like your best friend helping you out of a jam.
The information presented is well thought out, easy to understand, and you can use it immediately.
After reading the book I have changed my attitude towards the way I look at and deal with "neigh sayers" in our company. We now positively look at the negative aspects keeping us from moving forward.
I'm ordering Illuminate for all our supervisors and if you lead or manage any group or business you will want to get the book too.
I think everyone will enjoy reading this book as it has personal and professional applications.
Most recent customer reviews
Recommend for those who have negative people around or problems hard to...Read more
You can take the story line at face value and see that only relying on Positive Thinking is sometime like putting lipstick on a pig.Read more