- Paperback: 432 pages
- Publisher: Mariner Books; Reprint edition (April 3, 2012)
- Language: English
- ISBN-10: 0547737394
- ASIN: B009F7CVP6
- Product Dimensions: 5.5 x 1.1 x 8.3 inches
- Shipping Weight: 13.6 ounces (View shipping rates and policies)
- Average Customer Review: 125 customer reviews
- Amazon Best Sellers Rank: #1,477,156 in Books (See Top 100 in Books)
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I'm Feeling Lucky: The Confessions of Google Employee Number 59 Paperback – Bargain Price, April 3, 2012
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I’m Feeling Lucky is funny, revealing, and instructive, with an insider’s perspective I hadn’t seen anywhere before. I thought I had followed the Google story closely, but I realized how much I’d missed after reading—and enjoying—this book." —James Fallows, author of Postcards from Tomorrow Square"Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time."—Seth Godin, author of Linchpin "This is the first Google book told from the inside out. The teller is an ex-employee who joined Google early and who treats readers to vivid inside stories of what life was like before Google became a verb. Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale." —Ken Auletta, author of Googled: The End of the World as We Know It
About the Author
DOUG EDWARDS was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company’s communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News, where he conceived and led development of the technology news site siliconvalley.com.
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Thus the book flows along two lines. On the one hand, it provides a striking inside look at Google's early history including milestone events such as their first search deal with AOL and the development of AdWords. But at the same time it's really just the tale of a marketing guy trying to redefine the job based on the technically-driven and data-obsessed engineers that were fundamental to growing Google to the company that it is today.
The book has certainly given me a lot to think about in terms of both my own marketing job and Google as a company. While Doug makes sure to tell all sides of the story and not just the warm and fuzzy stuff, he does seem to have a particular slant here - one last message as Google's voice that he has to deliver. If anything, this feels like Doug's last message to us users - an attempt to explain how Google operates at its core and thus presents a different view of the company given the big decisions it makes that get splashed all over the news. Google isn't quite the information monster and privacy villain that many present it to be. But it is moving solely to the beat of its own drum and its own concept of what they feel is in the best interests of the user.
At the same time, it's an amazing exploration of marketing and how the old concepts may not quite work in the increasingly product-aligned world that we live in. Branding goes beyond just thinking of the company as a whole but building images and ideas around individual product lines, especially in a tech world.
I thought the comparsison and contrast of his previous employment in less stressfully environment was insightfully. Older established companies he had worked for we're not at the cutting edge of technology and were losing the race . They had grown complacent and falling further behind these juggernauts. But he did get two weeks paid vacation and holidays off to be with the family. We don't get a clear answer on where the balance comes in between work and play.
Gourmet food keeps the troops happy and many other perks makes the long hours more palitable. Giving employees time to work on there on projects is a stroke of genius. It gets workers to buy more into the bigger goals of the firm and there own projects as well.
This is a worthwhile read of the life and times of one of the original employees.
I enjoyed the chapters toward the end "The Sell of a new Machine, "Don't Let Marketing Drive", and "Mistakes we Made". These chapters offered some good information that some will certainly find helpful as the author takes you through some of the thought processes and setting up some functions.
My favorite of the "Ten Things We've Found to be True":
1) Focus on the user and all else will follow.
2) It's best to do one thing really, really well.
3) There's always more information out there.
4) The need for information crosses all borders.
5) You don't need a suit to be serious.
Silicon Valley start ups are still an exciting and foreign word to many, so keep learning and exploring. This book does provide some good insight on working at one of the best on the web.
You can also get to FEEL the unique corporate culture of Google - crazy nerds working their souls out, in order to cash out with stock options. Edwards is a very funny man, and his style of writing is above average. He knows how to tell a story with style. He's not just another Googler - he's a ex-journalist.
For less than 10 bucks you get a Silicon Valley fairy tale with some cool remarks on some genius minds of the Google saga.
Anyway, it's a very easy read, and is essential for people addicted to Google stories. He's a lucky guy, and we're lucky to get this text from him.