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I'm Right and You're an Idiot: The Toxic State of Public Discourse and How to Clean it Up Paperback – May 1, 2016
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Clearing the air: reclaiming public discourse in a polluted public square
The most pressing environmental problem we face today is not climate change. It is pollution in the public square, where a smog of adversarial rhetoric, propaganda and polarization stifles discussion and debate, creating resistance to change and thwarting our ability to solve our collective problems.
In I'm Right and You're an Idiot , author and David Suzuki Foundation chair James Hoggan grapples with this critical issue, conducting interviews with outstanding thinkers from the Himalaya to the House of Lords. Drawing on the wisdom of such notables as Thich Nhat Hanh, Noam Chomsky, and the Dalai Lama, his comprehensive analysis explores:
- How trust is undermined and misinformation thrives in today's public dialogue
- Why facts alone fail ― the manipulation of language and the silencing of dissent
- The importance of reframing our arguments with empathy and values to create compelling narratives and spur action.
Our species' greatest survival strategy has always been foresight and the ability to leverage our intelligence to overcome adversity. For too long now this capacity has been threatened by the sorry state of our public discourse. Focusing on proven techniques to foster more powerful and effective communication, I'm Right and You're an Idiot will appeal to readers looking for both deep insights and practical advice.
- Print length272 pages
- LanguageEnglish
- PublisherNew Society Publishers
- Publication dateMay 1, 2016
- Dimensions6 x 0.58 x 9 inches
- ISBN-100865718172
- ISBN-13978-0865718173
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Editorial Reviews
Review
The most pressing environmental problem we face today is not climate change. It is pollution in the public square, where a smog of adversarial rhetoric, propaganda and polarization stifles discussion and debate, creating resistance to change and thwarting our ability to solve our collective problems.
In I'm Right and You're an Idiot, author and David Suzuki Foundation chair James Hoggan grapples with this critical issue, conducting interviews with outstanding thinkers from the Himalaya to the House of Lords. Drawing on the wisdom of such notables as Thich Nhat Hanh, Noam Chomsky, and the Dalai Lama, his comprehensive analysis explores:
- How trust is undermined and misinformation thrives in today's public dialogue
- Why facts alone fail — the manipulation of language and the silencing of dissent
- The importance of reframing our arguments with empathy and values to create compelling narratives and spur action.
Our species' greatest survival strategy has always been foresight and the ability to leverage our intelligence to overcome adversity. For too long now this capacity has been threatened by the sorry state of our public discourse. Focusing on proven techniques to foster more powerful and effective communication, I'm Right and You're an Idiot will appeal to readers looking for both deep insights and practical advice.
Review
"This is a deeply thoughtful book about what it really takes to communicate, especially with people who we don't understand. A mustread for anyone trying to break the climate impasse, or indeed, make progress in any domain of social conflict."
- Naomi Oreskes, Professor of the History of Science, Affiliated Professor of Earth and Planetary Sciences, Harvard University
"Learning how to protect the real freedoms we have in our caring society, James Hoggan brings critical insight into how we can have meaningful discourse where we carefully listen and not just hear words. With the political developments in many of our Western democracies, this book is particularly important and relevant. It is an incredibly important read."
- Art Verlieb, Q.C., Former President, Law Society of British Columbia
"As a popularizer of science, I had long assumed the more information people have, the better their actions and decisions. But today the public has unprecedented access to information, yet clearly political, economic and social policies are distorted by other factors. James Hoggan's monumental study explores a wide range of thought about the babel that passes for public discourse today. Anyone concerned about how civil society can be better informed so decisions can be made for the public's long term interests must read this deeply thoughtful book."
- David Suzuki, science broadcaster and environmental activist
"In my experience in the world's crisis zones, inflammatory, toxic discourse exacerbates problems, creating conflict rather than resolving it - and probably gets you killed. So if you want to stay alive, read this incisive book. Honest engagement combined with a healthy dose of empathy is a far better route to constructive dialogue - and survival."
- Nigel Fisher, humanitarian, former UN Assistant Secretary General
"James Hoggan reminds us that intelligent, meaningful public discourse on seemingly intractable issues such as climate change is necessary to develop consequential solutions-and why we are not there yet. His narrative points the way as to how to move from the barrier of headline-inducing conflict to the bridge of thoughtful deliberation, moving beyond facts and fanfare to values and vision as drivers of meaningful change. Public narratives need to change and " I'm Right... " shows us why and how."
- Tamara Vrooman, President and CEO, Vancity
"Hoggan writes superbly about the power of argumentation to strengthen democracy and advance social justice, and how it is so easily manipulated in pursuit of greed, power and politics. This is a must-read for anyone tired of the bullying, the propagandizing, the screaming and the bullsh*t."
- Dr. Samantha Nutt, author, Damned Nations: Greed, Guns, Armies and Aid
"This book should be required reading for every person engaged in the most polarizing issues of our time-whether it be climate change, healthcare, or global conflicts."
- John Ruffolo, CEO, OMERS Ventures
"James Hoggan's book could not be more timely. At a moment when public discourse has seemingly deteriorated to the point of meaninglessness, the field abandoned to those who can simply yell the loudest, his call to tune down the volume, tone down the rhetoric and re-engage in civil, fact-based dialogue is more than important, it's crucial. Possibly our last hope of salvation. The fact this collection was curated by a public relations specialist is interesting; the depth and breadth of the ideas he challenges us with is impressive and ultimately inspiring. A must-read for anyone who despairs at the pollution in the public square. It doesn't have to be this way, says Hoggan. There is a way out."
- Gillian Findlay, Host, CBC News: the fifth estate
"Conversation is the essence of being human. To converse is to listen, to respect, to love and so to be open to fresh ideas and perspectives. James Hoggan has illuminated a series of amazing conversations with thinkers and doers. His theme is that we all too easily create antagonism and deafness by organizing debates which punish rather than reveal the truth. If the eastern heart and the western mind are fused in honest conversation, the politics of antagonism which dominate almost every dialogue these days, would become the creativity of innovation. This is a text which should be thought, not just read, by all who seek reconciliation."
- Professor Tim O'Riordan, OBE DL FBA
"Everyone, regardless of their politics, can learn something from this book. I'm Right and You're an Idiot steps into the frenzied space of public discourse where hyperbole and polarization rule the day. With sound insights and by pulling from the wisdom of spiritual and intellectual leaders from across disciplines, Hoggan charts a compelling and much needed path forward. I'm Right and You're an Idiot should be taught in every major in university... in every country of the world."
- Evangeline Lilly, author and actor
"As if the world's many forms of social distress and environmental damage were not worrisome enough, we struggle even to communicate civilly with each other about these topics. James Hoggan has interviewed a diverse group of thinkers, from pundits to psychologists, seeking explanations of and alternatives to the all-too-familiar "stubborn adversarial advocacy" that pervades public discourse. This engaging and important book offers a blueprint toward empathy, flexibility, and creativity instead of narrow-minded demagoguery."
- Scott Slovic, co-editor, Numbers and Nerves: Information, Emotion , and Meaning in a World of Data
"Impressive list of contributors; important topic; inspired insights."
- Brenda Morrison, Ph.D, Director, Centre for Restorative Justice, Simon Fraser University
"Hoggan has done an admirable job in getting to the root of the why public discourse on some of the most pressing problems facing society today is so fractured and toxic. His interviews with many of the world's leading thinkers on this crucial issue are essential reading for anyone who wants to understand how we got into this mess and what we can do to get out of it."
- Mark Jaccard, Professor, School of Resource and Environmental Management, Simon Fraser University
"Jim Hoggan has spent decades shaping public discourse. It's fitting, therefore, that his new book draws on the knowledge of some of the world's leading thinkers to focus new attention on why the state of public discourse has become so toxic and what we can do to clean it up.
I'm Right, and You're An Idiot is essential reading for anyone who is concerned about the deterioration of public discourse and our inability to engage constructively on the social, political and environmental problems we all face."
- Stephen Bronfman, Executive Chairman, Claridge Inc.
From the Inside Flap
Anyone concerned about how civil society can be better informed so decisions can be made for the public’s long term interests must read this deeply thoughtful book.
David Suzuki, science broadcaster and environmental activist
No matter how you view the world, this book can help you learn how to talk about it.
Evangeline Lilly, author and actor
THE MOST PRESSING problem we face today may not be climate change, but the pollution of the public square, where a smog of propaganda, adversarial rhetoric, and polarization is stifling discussion and debate, creating resistance to change and thwarting our ability to solve our collective problems.
In I’m Right and You’re an Idiot, author and David Suzuki Foundation chair James Hoggan grapples with this critical issue, conducting interviews with outstanding thinkers from the Himalaya to the House of Lords. Drawing on the wisdom of such notables as Thich Nhat Hanh, Noam Chomsky, and the Dalai Lama, he reveals the importance of reframing our arguments with empathy and values to create compelling narratives and spur action.
Our species’ greatest survival strategy has always been foresight and the ability to leverage our intelligence to overcome adversity. For too long now this capacity has been threatened by the sorry state of our public discourse; I’m Right and You’re an Idiot will appeal to readers looking for both deep insights and practical advice.
This book should be required reading for every person engaged in the most polarizing issues of our time whether it be climate change, healthcare, or global conflicts.
John Ruffolo, CEO, OMERS Ventures
This is a text which should be thought, not just read, by all who seek reconciliation.
Professor Tim O’Riordan, OBE DL FBA
James Hoggan is president of the PR firm Hoggan & Associates, chair of the David Suzuki Foundation board, and founder of the influential website DeSmogBlog. He has also served as a member of Shell Global’s External Review Committee and is author of Climate Cover-Up and Do the Right Thing.
From the Back Cover
Clearing the air - reclaiming public discourse in a polluted public square
Anyone concerned about how civil society can be better informed so decisions can be made for the public's long term interests must read this deeply thoughtful book.
- David Suzuki, science broadcaster and environmental activist
No matter how you view the world, this book can help you learn how to talk about it.
- Evangeline Lilly, author and actor
THE MOST PRESSING problem we face today may not be climate change, but the pollution of the public square, where a smog of propaganda, adversarial rhetoric, and polarization is stifling discussion and debate, creating resistance to change and thwarting our ability to solve our collective problems.
In I'm Right and You're an Idiot , author and David Suzuki Foundation chair James Hoggan grapples with this critical issue, conducting interviews with outstanding thinkers from the Himalaya to the House of Lords. Drawing on the wisdom of such notables as Thich Nhat Hanh, Noam Chomsky, and the Dalai Lama, he reveals the importance of reframing our arguments with empathy and values to create compelling narratives and spur action.
Our species' greatest survival strategy has always been foresight and the ability to leverage our intelligence to overcome adversity. For too long now this capacity has been threatened by the sorry state of our public discourse; I'm Right and You're an Idiot will appeal to readers looking for both deep insights and practical advice.
This book should be required reading for every person engaged in the most polarizing issues of our time - whether it be climate change, healthcare, or global conflicts.
- John Ruffolo, CEO, OMERS Ventures
This is a text which should be thought, not just read, by all who seek reconciliation.
- Professor Tim O'Riordan, OBE DL FBA
James Hoggan is president of the Vancouver PR firm Hoggan & Associates, chair of the David Suzuki Foundation board, and founder of the influential website DeSmogBlog. He has also served as a member of Shell Global's External Review Committee and is author of Climate Cover-Up and Do the Right Thing.
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Product details
- Publisher : New Society Publishers; First Edition (May 1, 2016)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 0865718172
- ISBN-13 : 978-0865718173
- Item Weight : 14.4 ounces
- Dimensions : 6 x 0.58 x 9 inches
- Best Sellers Rank: #2,972,849 in Books (See Top 100 in Books)
- #2,112 in Civics & Citizenship (Books)
- #4,311 in Medical Social Psychology & Interactions
- #5,890 in Popular Social Psychology & Interactions
- Customer Reviews:
About the author

James Hoggan is president of the PR firm Hoggan & Associates and chair of the David Suzuki Foundation board. A tireless advocate for ethics and integrity in public relations, he founded the influential website DeSmogBlog to expose misinformation campaigns that pollute public debate around climate change and the environment. He has advised a wide range of organizations, governments, universities and corporations, and is a sought-after speaker around North America and Europe.
Hoggan has chaired and served on numerous national and international boards and advisory committees including the Four Great Rivers Society and Shell Global’s External Review Committee.
He is the author of I'm Right and You're an Idiot: The Toxic State of Public Discourse and How to Clean it Up, Climate Cover-Up: The Crusade to Deny Global Warming and Do the Right Thing: PR Tips for a Skeptical Public.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book's content informative and useful. They appreciate the ideas on constructively conversing with those with differing views. The book provides insights into effective messaging and is relevant for rhetoric courses. Readers describe it as a good, relevant read.
AI-generated from the text of customer reviews
Customers find the book's content informative and useful. They mention it provides useful ideas on constructively conversing with those with differing views. The book delved deeper into effective messaging than ever before, making its points easily understood and logical. Readers appreciate the positive perspectives presented and realistic, practical information.
"Although the title may be off-putting, the content in this book is informative and worth reading...." Read more
"Hoggan breaks things down in a manner that makes his points easily understood...and logical" Read more
"Lot's of positive perspectives presented; realistic, practical information." Read more
"Useful ideas on constructively conversing with those who have diametrically opposing views on "hot button" political issues...." Read more
Customers find the book informative and relevant.
"...may be off-putting, the content in this book is informative and worth reading...." Read more
"Everyone should read this book." Read more
"Such a good and relevant read" Read more
"A good read." Read more
Top reviews from the United States
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- Reviewed in the United States on August 31, 2017Although the title may be off-putting, the content in this book is informative and worth reading. I have more takeaways from having read it than there is space to write about. I delved deeper into effective messaging than ever before. The focus may be on messages regarding climate change however, the concepts are useful across any topic.
- Reviewed in the United States on November 12, 2016Hoggan breaks things down in a manner that makes his points easily understood...and logical
- Reviewed in the United States on April 21, 2020Lot's of positive perspectives presented; realistic, practical information.
- Reviewed in the United States on March 12, 2017Useful ideas on constructively conversing with those who have diametrically opposing views on "hot button" political issues. People often use arguments that only reinforce the others' beliefs.
- Reviewed in the United States on October 4, 2017Perfect for my rhetoric course - great points to think about in an age of social media rants.
- Reviewed in the United States on July 26, 2016Everyone should read this book.
- Reviewed in the United States on August 29, 2018Such a good and relevant read
- Reviewed in the United States on December 31, 2016Progressivism has captured the global warming movement and this author is desperate to keep it that way so as to induce public activism. After the ridiculous title, the book doesn't get any better. It starts by claiming not to be about global warming and bemoaning a lack of collective thinking. Anyone who prefers to think for himself is an immoral imbecile. This first person narrative, eschewing facts, could be classified as fiction. Showing politicization of climate change, Hoggan excoriates Canadian PM Stephen Harper for inactivity.
Throughout its length, the book is a masterpiece of self contradiction. Badly written and ultra repetitive, every premise is contradicted somewhere in the text. No wonder he wants to suppress debate. Citing pollution of public discourse, Hoggan proceeds to pollute as he wants to shut off debate to achieve consensus. Among other disparaging mental attributes, he accuses non-activists of cognitive dissonance. He claims consensus of 97% scientists, followed by why there is no consensus and scientists don't know how to communicate facts. He writes that facts should not be the basis of communication. Facts would have to incorporate the embarrassment of ethanol subsidies and other irreversible false starts.
Hoggan interviews many experts in the field of communication psychology, all of whom happen to believe in global warming. Not surprisingly, no scientist is among them. The sections that don't involve Hoggan or global warming are a great improvement over the rest. He incorporates articles by Karen Armstrong, Thich Nhat Hanh, Noam Chomsky and the Dalai Lama to claim the moral high ground. How did he miss Pope Francis? He cites MLK: “Power without love is reckless and abusive. Love without power is sentimental and anemic.”
The book is a modern environmentalist version of Dale Carnegie's 'How to Make Friends and Influence People,' although both aspects lack honesty in the service of the collectivist agenda. Purporting to focus on methods of fostering effective communication, Hoggan explores ways of motivating the rest of us idiots. He wants to incorporate trust and eliminate misinformation in public dialogue. Misinformation being whatever he doesn't agree with. He advocates manipulation of language to silence dissent, stressing the importance of framing (using George Lakoff) arguments with empathy and values to create compelling narratives and spur action. That's after proposing collective action without debate.
More than anything else, the book shows the paucity of the case for man made global warming. Of course this global warming psychobabble proves nothing about correctness of the theory, just that so many of its proponents don't know what they are talking about. It's a prototype progressive call for collectivism and overcoming resistance to his conception of the right thing to do, which is never spelled out. Hoggan doesn't bother using the more politically correct “climate change.” For all its populist rhetoric the root cause of carbon pollution, population growth, is never mentioned. The chapter citing David overlooks the Goliath in the field, government. There's the florid 'story of us' as Hoggan calls for justice for farm workers. Does that mean ethanol subsidies?
Reading the work of some of Hoggan's unknowing collaborators provides some salvage value for the book. The book serves as a warning of how communication techniques for public discourse purporting truth, justice, morality and empathy can be hijacked in the service of a sophomoric agenda.
Top reviews from other countries
Shane BostockReviewed in Canada on January 5, 20175.0 out of 5 stars A must read for anyone interested in the current state of political discourse.
This book is great! A must read for anyone interested in the current state of political discourse. The book uses climate change as the topic of "polluted" discourse, but there are implications for any divisive issue.
Geoff PlantReviewed in Canada on July 11, 20164.0 out of 5 stars the book’s best passages are those where Hoggan personalizes his own response ...
For my part, the book’s best passages are those where Hoggan personalizes his own response to what he has learned through dialogue with his interviewees. It’s not easy to distill the essence of the thinking of such scholars as George Lakoff and Marshall Ganz into a report of a single meeting or interview; in many cases, Hoggan’s report of the conversation serves best as an invitation to dig more deeply into those writers’ work. But there’s a continuing, over-arching theme that links his discussions, and Hoggan’s own insights are rich and thought-provoking, in the best sense of that term. The first step in fixing any problem is to understand it. Our task now that Hoggan has so expertly diagnosed our “polluted public square” is to find a way to put his marvelous insights into action.
A Cowan BuitenhuisReviewed in Canada on June 3, 20165.0 out of 5 stars Something's gotta give!
Excellent analysis of wide ranging findings re why public discourse is in a sorry state. Some important considerations for restoring dialogue in the public sphere.
Diane L. WaltonReviewed in Canada on June 24, 20185.0 out of 5 stars Borrowed from Library First!
AND Yes, had to have this book. A really good commentary on the whys of our world.
Amazon CustomerReviewed in Canada on February 10, 20175.0 out of 5 stars Enlightening! Hoggan has uncovered what we all need to ...
Enlightening! Hoggan has uncovered what we all need to understand.

