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The Image of Leadership: How leaders package themselves to stand out for the right reasons Paperback – June 20, 2014

4.4 out of 5 stars 39 customer reviews

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Editorial Reviews

About the Author

Sylvie di Giusto has twenty years of corporate experience educating and inspiring thousands of clients around the world. She has long been fascinated by the power of image and the way people can use their personal brand to positively influence their own career. Her ability to empower people, her corporate background and her passion for fashion has led to her launching Executive Image Consulting, based in New York City. As an exceptional speaker, an effective trainer, and an enthusiastic coach she uses her extensive corporate experience to help clients to project a powerful visual image onto their target market, within the first seconds of being seen. She uses a series of core marketing principles and packaging design knowledge to develop strong visual brand aesthetics for her clients, because successful packaging designer sell an experience through their packaging. Perception, perception, perception. It’s all about perception!

“Over the years I’ve learned it’s better to craft the way others are going to perceive you, rather than to sit back and hope it’s going to be in a great way. You have to package yourself in a way that represents your product in the best possible way. Make today the day you start taking control of your image, of the imprint you leave in others mind. I thank you for making this book part of this journey. Enjoy the read!”
Sylvie di Giusto
People Packaging is what I do…
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Product Details

  • Paperback: 192 pages
  • Publisher: Executive Image Consulting (June 20, 2014)
  • Language: English
  • ISBN-10: 0990408833
  • ISBN-13: 978-0990408833
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 12.3 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #109,159 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
What I liked about the book:
- No hard sale. I generally skip many pages in self-help books because the writer thinks I need to listen to their sales patter. I already bought your book, isn't that enough? There is a gentle suggestion at the end of the book which doesn't make you feel the least bit annoyed. In fact I am considering the pitch....
- Amazingly candid anecdotes from professional experience that will leave you either cringing or nodding your head in recognition of the point she's making.
- Very specific recommendations about what to do. The chapters don't just leave a general guidance note. For instance, on bespoke tailoring she talks about exactly what matters in a tailored suit and how to deal with budgetary concerns etc.
- It is probably the most widest in scope. It's not just your physicality that's the issue here. The writer discusses things such as media portrayals, social media use and confirmation bias. A very 21st century outlook.
- The book covers research materials for each topic. I prefer it when I get presented with some data for claims made in books!

What I didn't like (or what I thought was missing):
- It lacks a contents page, with the chapter headings. It was particularly a problem for me because I bought the Kindle version, I guess. I prefer to be able to flip back and forth between chapters when I am reading non-fiction to keep track of points I think are aligned together.
- It leaves it up to the reader to summarize an action plan. I feel like this could have been done relatively easily given how many practical suggestions are made in the book.
But these are really nitpicky points. I think it was a pretty good read, packing in lots of valuable action points that I am trying to incorporate into my daily life.
Read more ›
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Format: Kindle Edition Verified Purchase
I wanted to write this review a few weeks ago right after I received the book. But I couldn’t because I wasn’t done with it. I’m still not. Oh, I have read it through but I am by no means finished with it. This is a book to be read and then re-read in small chunks, thought about and applied.

The Image of Leadership by Sylvie DiGuisto is a full-on, practical, straightforward reference manual for anyone serious about being and being perceived as, a leader.

Ms. DiGuisto doesn’t pull any punches in her opinions or advice…like the executive leaders she has advised. That by itself was refreshing.

There are simply too many valuable points to even begin to try and list. I could mention +1/-1, or the various “challenges” she outlines (we all know them by their dress and behavior) or the appearance of your desk, car and yes, family.

I think this book should be handed out to anyone who is entering the workforce, even in those industries regarded as “casual dress”. Perhaps especially for those in “casual dress” because you can really mess up in a casually dressed environment and completely undermine your leadership imprint.

If you are unsure about whether you should buy this book or not think of it this way: what if the person you are competing with did buy and read it? Ignore this absolute gem at your career peril.
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Format: Kindle Edition Verified Purchase
I don't exactly have a shelf full of books on image and style. I'm an aging, overweight Texas guy who is lucky to show up with all my buttons buttoned and my hair somewhat combed. But once I met Sylvie di Giusto, I wanted to see what she had to say on the subject of image, because she's about the coolest-looking person I've ever met. To my delight, her book is not a mostly-for-women-but-here's-a-bit-for-the-men presentation, but an immensely readable, instantly applicable guide to making the most of your personal image...EVEN IF you're an aging, overweight guy.
Sylvie names the names and tells the stories of people we all know about, and she points out with clarity what they get right and what they get wrong. It is jarring to know that a potential employer might pass on hiring you just because of your tie or your shoes, but that is a real possibility today. Sylvie's guidelines helped me to assess my wardrobe and see what items made the right impression and which ones just say, "I have given up on society."
You'll enjoy this book; it's a quick read, but packed with useful insight and ideas that you can use right away, wrapped in fascinating personal stories. I loved it!
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Format: Kindle Edition Verified Purchase
I really enjoyed Sylvie's book. Whilst it focuses a lot on personal appearance (as you would expect), I appreciated something else - the way it made me think about how I present to others and how they percieve me.
Sylvie encourages us to think in a way that is central to our success in the workplace and our lives in general - our appearance is fundamental, not just because it creates that critical first impression, but because it also drives our behavious, self-perception, the way we act and as a consequence, the way others perceive and respond to us.

The book contains some brilliant quotes that I enjoyed as much as the text - I've since made contact with a number of the Tweeps and expanded the value from this book just that little further.

I'm a huge fan of Sylvie di Giusto and I think she has written a wonderful, vital book. I hope everyone enjoys it and feels the same excitement and motivation that I have.
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