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The Image of Leadership: How leaders package themselves to stand out for the right reasons Paperback – June 20, 2014
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About the Author
“Over the years I’ve learned it’s better to craft the way others are going to perceive you, rather than to sit back and hope it’s going to be in a great way. You have to package yourself in a way that represents your product in the best possible way. Make today the day you start taking control of your image, of the imprint you leave in others mind. I thank you for making this book part of this journey. Enjoy the read!”
Sylvie di Giusto
People Packaging is what I do…
Top Customer Reviews
- No hard sale. I generally skip many pages in self-help books because the writer thinks I need to listen to their sales patter. I already bought your book, isn't that enough? There is a gentle suggestion at the end of the book which doesn't make you feel the least bit annoyed. In fact I am considering the pitch....
- Amazingly candid anecdotes from professional experience that will leave you either cringing or nodding your head in recognition of the point she's making.
- Very specific recommendations about what to do. The chapters don't just leave a general guidance note. For instance, on bespoke tailoring she talks about exactly what matters in a tailored suit and how to deal with budgetary concerns etc.
- It is probably the most widest in scope. It's not just your physicality that's the issue here. The writer discusses things such as media portrayals, social media use and confirmation bias. A very 21st century outlook.
- The book covers research materials for each topic. I prefer it when I get presented with some data for claims made in books!
What I didn't like (or what I thought was missing):
- It lacks a contents page, with the chapter headings. It was particularly a problem for me because I bought the Kindle version, I guess. I prefer to be able to flip back and forth between chapters when I am reading non-fiction to keep track of points I think are aligned together.
- It leaves it up to the reader to summarize an action plan. I feel like this could have been done relatively easily given how many practical suggestions are made in the book.
But these are really nitpicky points. I think it was a pretty good read, packing in lots of valuable action points that I am trying to incorporate into my daily life.Read more ›
The Image of Leadership by Sylvie DiGuisto is a full-on, practical, straightforward reference manual for anyone serious about being and being perceived as, a leader.
Ms. DiGuisto doesn’t pull any punches in her opinions or advice…like the executive leaders she has advised. That by itself was refreshing.
There are simply too many valuable points to even begin to try and list. I could mention +1/-1, or the various “challenges” she outlines (we all know them by their dress and behavior) or the appearance of your desk, car and yes, family.
I think this book should be handed out to anyone who is entering the workforce, even in those industries regarded as “casual dress”. Perhaps especially for those in “casual dress” because you can really mess up in a casually dressed environment and completely undermine your leadership imprint.
If you are unsure about whether you should buy this book or not think of it this way: what if the person you are competing with did buy and read it? Ignore this absolute gem at your career peril.
Sylvie names the names and tells the stories of people we all know about, and she points out with clarity what they get right and what they get wrong. It is jarring to know that a potential employer might pass on hiring you just because of your tie or your shoes, but that is a real possibility today. Sylvie's guidelines helped me to assess my wardrobe and see what items made the right impression and which ones just say, "I have given up on society."
You'll enjoy this book; it's a quick read, but packed with useful insight and ideas that you can use right away, wrapped in fascinating personal stories. I loved it!
Sylvie encourages us to think in a way that is central to our success in the workplace and our lives in general - our appearance is fundamental, not just because it creates that critical first impression, but because it also drives our behavious, self-perception, the way we act and as a consequence, the way others perceive and respond to us.
The book contains some brilliant quotes that I enjoyed as much as the text - I've since made contact with a number of the Tweeps and expanded the value from this book just that little further.
I'm a huge fan of Sylvie di Giusto and I think she has written a wonderful, vital book. I hope everyone enjoys it and feels the same excitement and motivation that I have.
Most Recent Customer Reviews
The book makes you realize that you truly do have only 7 seconds to project a favorable image when you meet someone new. Read morePublished 2 months ago by DAN MCBRAYER
People do judge a book by the cover...and they judge you by how you look, talk and appear online. This valuable book helps break down all those areas, what to improve and avoid,... Read morePublished 3 months ago by Kevin Craine
How you look is so important. The Image of Leadership is an easy and substantive read giving you the confidence, best practices and a clear road map to LOOK confident to others and... Read morePublished 7 months ago by Ramon Ray
Sylvie's approach to style is through my own unique qualities and confidence. I really appreciated that, especially as a larger woman on a budget. Read morePublished 7 months ago by Jessica Pettitt
I love the idea only having 7 seconds to imprint on your audience and the ABCD's that go behind it! Very well written. I love the interaction with Twitter and social media. Read morePublished 8 months ago by Mike Abramowitz
This was a great book that I could not put down. I appreciated Di Giusto’s professional insight on the challenges female and male leaders have in the corporate world. Read morePublished 11 months ago by lisa buckley
In her book, The Image of Leadership: How leaders package themselves for the right reasons, Di Giusto does a masterful job with a very difficult subject -- your professional image... Read morePublished 12 months ago by Jeff Chapski, Author of Career-ology