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The Imagination Machine: How to Spark New Ideas and Create Your Company's Future by [Martin Reeves, Jack Fuller]
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The Imagination Machine: How to Spark New Ideas and Create Your Company's Future Kindle Edition

4.6 out of 5 stars 34 ratings

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From the Publisher

imagination, sucess, imagine, business, goals, succeeding, creativity, creative, spark, ideas

Editorial Reviews

About the Author

Jack Fuller is a Special Project Manager at the BCG Henderson Institute. He is the author of numerous business articles on topics including purpose, strategy games, transformation, play, and goal setting. He has also worked with a range of BCG clients, focusing on brand strategy, customer journey mapping, and innovation. Fuller has appeared on UK Channel 4's Sunday Brunch as a guest philosopher, on Australia's Radio National Life Matters, and as a speaker at conferences on the humanities in Sweden, Italy, the United Kingdom, and Australia. He holds a degree in neuroscience from the University of Melbourne, where he contributed to research in human brain mapping and brain, behavior and evolution, as well as a master's degree and a doctorate, both in theology, from the University of Oxford, where he studied on a Rhodes Scholarship. Martin Reeves is director of the Boston Consulting Group Bruce Henderson Institute and a senior partner based in New York City. --This text refers to the audioCD edition.

Review

Advance Praise for The Imagination Machine:

"We may not all be artists, but it's high time we started thinking like them. If you want to escape the tyranny of metrics and incrementalism, and if you're serious about confronting uncertainty with courage and creativity, this book is a great place to start." — Margaret Heffernan, author, Uncharted

"In today's business environment, the capacity to move beyond cookie-cutter models and copies of what others are doing is critical. That requires putting known things together in unforeseen ways; the ability to wonder, to get inspired when things fail or don't work; and to see surprises as sources of ideas. This book fills an important gap in our knowledge about how to systematically apply imagination, creativity, and learning to business strategy." — Jorgen Vig Knudstorp, Executive Chairman, LEGO Brand Group; former President and CEO, LEGO Group

"This book captures essential concepts of nurturing imagination as a sustainable organizational capability. Let's all ask active, open questions—and stay hopeful, as the book suggests." — Kai-Fu Lee, Chairman and CEO, Sinovation Ventures

"Creativity and imagination have increasingly become the key sources of outsized business success. Yet creativity and imagination aren't taught in most business schools, they're not encouraged in most business cultures, and they tend to be stifled by most popular management processes. Reeves and Fuller have written a delightful exploration of the imagination in business that should be read by any leader aiming for long-term success." — Alan Murray, CEO, Fortune Media

--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B08DYFMC1X
  • Publisher ‏ : ‎ Harvard Business Review Press (June 8, 2021)
  • Publication date ‏ : ‎ June 8, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 45647 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 375 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 34 ratings

About the authors

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
34 global ratings

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Mr J Oliver
5.0 out of 5 stars A brilliant read
Reviewed in the United Kingdom on July 15, 2021
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